December 25, 2009
Welcome to my first podcast! I invited Dave Wingert, morning show radio personality on 99.9 KGOR in Omaha, NE to be my first guest. This interview was great - you'll learn how radio is changing, how he comes up with 6.5 hours of interesting content daily, and what he thinks about social media - plus, he has an excellent story of effective video/content marketing in the fitness industry.
It's a 15 minute video, but I put 'breaks' in the timeline so you can jump around to the specific question you're interested in. At the very end, our camera ran out of space - so you'll see a quick 'cut' at the end of the video - we'll make sure have plenty of space available in the future for more interviews like this! Also, sorry for the choppy audio a little bit in the beginning - we're working on fixing that.
Here are the questions I ask:
1. "How is radio changing? What's staying the same?"
2. "How do you come up with interesting content?
3. "Tell me the story of how you discovered a new fitness product."
4. "What is the proper use of social media in radio and business?"
Radio is all about creating a one-on-one connection with your listener, just like personalized video. You are speaking directly to the individual, not a large audience when you're on camera. It's all about the 'show business' - you must earn and keep people's attention with interesting, funny, and compelling content. How do you come up with great ideas? Think about what interests YOU - then make note of your idea in a notebook you carry everywhere. Your market is people who already know, like, and trust you - they trust your decisions for great content, be fearless! Dave makes all the decisions for his show, and so should you.
Listen to Dave's story how he received a junk email from fitness professional Jeff Anderson. He watched his short educational video and liked his style. After a few more daily emails (notice as long as your content is awesome, you can send DAILY email), Dave explored his website and purchased his product. No sales pitch, no direct sales copy - just a value added relationship that was created totally online. Bottom line, use your blog and video to educate and stay in touch. Your audience will buy from you when they are interested, willing, and able to buy. Create better relationships, don't hard sell.
Don't talk business on your personal Facebook page - create a Facebook Fan (Business) Page to post information about your services. Add value to your tweets and status updates - no one cares what you're doing - instead, offer a tip, advice, link, or idea that's interesting and worth making a comment about (remarkable). Use video and social media to connect with people - not to build a large, useless network of followers who are, in Dave's definition of the word, 'false' friends.
Do you agree or disagree? Write a comment below...
December 18, 2009
We're gearing up for 2010 and we're so excited! We're now rocking 17 clients and our initial clients are seeing remarkable results! Next month we launch our podcasts, weekly articles, and monthly webinars to teach you how to use social media and technology more effectively in your business. But until then, watch the above slideshow we put together to explain 'How Vyral Marketing Works' - have a great holiday! (these embed YouTube video now, isn't that cool?)