A special thanks to Doug Smith, CEO of Ervin and Smith Advertising Public Relations for this EDUCATIONAL 20 minute interview. I originally went into the interview to learn about ROI (return on investment) and how advertising agencies measure it for their clients (hint: it's not as much as a science as you may think).
Instead, we discussed everything marketing - and I learned some valuable nuggets of pure marketing gold! You'll enjoy the interview, Doug's a very smart man and he's been in the advertising business for a long time. He shares quite a few secrets that most ad agencies don't want you to know! Bottom line, I've learned from this interview to treat my marketing like direct mail - Doug clearly loves it!
Here's an overview of what we discussed:
1. Why most agencies DON'T focus on YOUR results.
Instead, we discussed everything marketing - and I learned some valuable nuggets of pure marketing gold! You'll enjoy the interview, Doug's a very smart man and he's been in the advertising business for a long time. He shares quite a few secrets that most ad agencies don't want you to know! Bottom line, I've learned from this interview to treat my marketing like direct mail - Doug clearly loves it!
Here's an overview of what we discussed:
1. Why most agencies DON'T focus on YOUR results.
2. Why traditional media is loosing it's sales ability.
3. What's a partnership agency vs. project agency?
4. How social media has changed the agency profit model.
5. Why 'Impressions and Awareness' ROI measure doesn't work.
6. How to correctly determine ROI for your marketing campaign.
7. 3 great marketing lessons from direct mail marketing. (I love this)
8. The 'marketing trifecta' self promotion tip for service professionals.
9. Exclusive marketing advice for service professionals.
I love doing these interviews - it's a great way for me to learn, plus help you get into the minds of great marketers (that's of course you have time to watch the videos!). Let me know how I did - this is only my second interview - was it helpful? I love your feedback!
Leave a comment below and let me know!
I love doing these interviews - it's a great way for me to learn, plus help you get into the minds of great marketers (that's of course you have time to watch the videos!). Let me know how I did - this is only my second interview - was it helpful? I love your feedback!
Leave a comment below and let me know!
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