Client Satisfaction Survey Results 2010

Every six months I hire a 3rd party to call our clients as for a blind client satisfaction survey. I do not know the names of the clients or who made what response. I post the results of the survey here so you see, in full disclosure, what we're doing well and what we're not. This is my opportunity to create and improve our services for our clients based upon their direct, honest feedback. You may download the full, uncensored results of the survey below...

Download 2010 Client Satisfaction Survey Results

* You should do these surveys in your business - feel free to use the survey I've posted above for your own use. If you're like to hire my 3rd party to make your blind phone calls, email me and I'll pass along his info.

Here is a summary of what we must improve...

- Seven clients were not reached after 3 calls each with 2 emails follow ups.
- Two clients did not answer quality of articles and results of their marketing questions.

Better Articles & Niche Content

The QUALITY of your content is THE MOST IMPORTANT success factor on our program. We will make it easier for you to choose articles and scripts for your niche audience. I'm creating a 'Members Only' website to host all pre-written articles and to help you with new, up to date video topic ideas. It's a delicate balance for us helping our beginner clients reading pre-written scripts introducing pre-written, standardized articles AND helping our advanced clients with 'high-income', niche audiences to create truly remarkable content of the highest caliber.

We will determine your two next topics during every monthly coaching call. It's a very personalized solution for each client, and requires one-on-one advice and planning.

Better Search Engine Optimization

We will improve the search engine optimization of your blog and YouTube videos so you GET FOUND by new prospects. All YouTube videos are now be tagged with your top keywords and your YouTube title is now formatted as follows. The YouTube description is the text of your email teaser copy with contact information. 

Compelling title of video - Specific Keyword (Your Name)

Understand, however, 75% of your search rank is determined by people linking to your content, so your BEST strategy to rank high in search engines is to create educational videos worth watching and sharing.

Better Way to Track Results

Here's the only way to track results on our program: Ask every person who contacts you if your digital marketing (Facebook, Google, email, videos, YouTube, etc) influenced their decision to do business with you, ideally on a scale of 1-10. If your clients and prospects say no, then we must improve your strategy. If you're hearing 8-10's, you have a strong competitive advantage among your peers. Marketing is intrinsically difficult to measure for return on investment (ROI), and I need your help asking your contacts this question so we know if we're on the right track with your digital marketing plan.

More Value for The Money

I will continue to look at all aspects of your business and offer recommendations to improve operations, prospect follow up, internet lead generation, and personal branding. You now receive unlimited video editing and graphic design on our program, while our initial clients who signed up on our program at a lower rate did not. My real estate marketing kit is my first attempt to offer my real estate clients more value for their money. Call me and we'll fire up a screen share to create any custom design you need in Photoshop you like - no extra charge, all services are included in your fee for results.

Website Redesign Consulting

A surpassing number of you would like your website redesigned. I will sketch it up for you in Photoshop and provide the design files for your developer. I recommend you keep your cost low and just host it on a free platform like Wordpress or Blogger. Invest your money on creating content to get prospects to your website, not on expensive design. Email me a few websites you like with the 'brand-feeling' you wish to create and I'll recreate the fonts, colors, and layout so you can send it over to a developer to save money.