October 26, 2011
My Insider Strategy to Build a Millionaire Clientele
A quick tip to build an affluent clientele or customer list. (But tickets to charity events and get to know everyone around your table. Get their contact information, then start an 8x8 new contact welcome sequence, then a 33 touch plan). This will position you as the expert and you'll give yourself permission to call them in the future to ask for referrals.
8x8 Sequence - One item of value sent every week for eight weeks to educate your new contact about your services. These are best delivered via email autoresponders so all you have to do is enter your contact's email address and your pre-written items of value are automatically 'dripped' out at per-determined weekly intervals.
We use iContact.com for our autoresponder. There's no double opt in requirement, meaning you can enter an email address and the autoresponder will automatically start without confirmation of your contact.
Here's an audio file for more information.
(it's specific to real estate, but the concepts will apply to you)
Sample 8 Week New Contact Welcome (8x8)
Week #1: Great to meet you, here's a free report
Week #2: Here's a video on how this works
Week #3: Here's an interview with a successful client
Week #4: Check out this great website
Week #5: Let's connect on Facebook and Linked In
Week #6: Do I have your right mailing address? Opt in here.
Week #7: FREE coupon to use this great product
Week #8: Get together for a cup of coffee?
33 Touch - A plan to stay in touch with your contact about every week and a half after you run them through your 8x8.
I recommend 2 video emails a month, 1 monthly print newsletter, interaction on Facebook, and 2 phone calls a year.
*See the Lead Generation Model in Gary Keller's Millionaire Real Estate Agent book. This database marketing model applies to all businesses, not just real estate agents. That's where you'll learn the full concepts of the 8x8 and 33 Touch. This book changed my life and it's the basis for our done-for-you services.