October 26, 2011
A quick tip to build an affluent clientele or customer list. (But tickets to charity events and get to know everyone around your table. Get their contact information, then start an 8x8 new contact welcome sequence, then a 33 touch plan). This will position you as the expert and you'll give yourself permission to call them in the future to ask for referrals.
8x8 Sequence - One item of value sent every week for eight weeks to educate your new contact about your services. These are best delivered via email autoresponders so all you have to do is enter your contact's email address and your pre-written items of value are automatically 'dripped' out at per-determined weekly intervals.
We use iContact.com for our autoresponder. There's no double opt in requirement, meaning you can enter an email address and the autoresponder will automatically start without confirmation of your contact.
Here's an audio file for more information.
(it's specific to real estate, but the concepts will apply to you)
Sample 8 Week New Contact Welcome (8x8)
Week #1: Great to meet you, here's a free report
Week #2: Here's a video on how this works
Week #3: Here's an interview with a successful client
Week #4: Check out this great website
Week #5: Let's connect on Facebook and Linked In
Week #6: Do I have your right mailing address? Opt in here.
Week #7: FREE coupon to use this great product
Week #8: Get together for a cup of coffee?
33 Touch - A plan to stay in touch with your contact about every week and a half after you run them through your 8x8.
I recommend 2 video emails a month, 1 monthly print newsletter, interaction on Facebook, and 2 phone calls a year.
*See the Lead Generation Model in Gary Keller's Millionaire Real Estate Agent book. This database marketing model applies to all businesses, not just real estate agents. That's where you'll learn the full concepts of the 8x8 and 33 Touch. This book changed my life and it's the basis for our done-for-you services.
October 15, 2011
(So you can see the full video above, select 720p from the YouTube bar, then maximize to full screen)
If you have a ton of 'friends' on Facebook and you have no idea who they are, Facebook is useless to you (at least from a business building and marketing standpoint). Rather, I recommend you make a Facebook "A-List" of your most important contacts of who will refer or do business with you in the future. When you log into Facebook, drill down your status updates only to your A-List, then 'like' or comment on their status updates to start a conversation and to stay in touch. This way you save time and Facebook is more manageable for you.
October 13, 2011
A quick tip, print off all the Linked In connections of someone you'll meet with and present them with their connections list at the end of your meeting. This will jog their memory, and all they have to do is circle the names of people you should contact. What an easy and effective way to get more referrals from the people you meet with!
October 8, 2011
I just returned from a real estate mastermind in Austin, TX and learned a great process to use video to streamline your sales process, specific to real estate. Instead of running out to clients and delivering your sales presentation face to face (which requires your time), you can create a listing presentation video to do the work.
If you position yourself correctly, and use your staff to your advantage, you can pull yourself out of the listing presentation and even charge upfront fees on top of your standard commission. Above is a presentation I recorded with the 8 steps to do this, with my recommendations on how to create your listing presentation video from scratch and on the cheap.
Even if you're not in real estate, you should watch this - it's how to streamline your selling so your message is ALWAYS perfect and I'll reveal how to position yourself as the best so you can charge premium fees.
October 2, 2011
Above is a picture I'd like to share with you of our first private client dinner at Sullivan's Steakshouse in Austin at Keller Williams MEGA Camp 2011. It was a great evening, finally being able to hang out with clients we've only had the pleasure to work with by phone and email for months, if not years. It was a great success, and it's our way to show our appreciation for placing your marketing trust in us.
We'll hold many more of these dinners in 2012 until we build demand for a 1 day 'behind closed doors' technology mastermind session. Our next dinner will be in Orlando in February (yes, we pick up the tab for your meal and drinks). When you're a business owner, finding time to connect with others who share the same mindset and way of thinking as you is precious. I'm finding I'm attending more conferences, seminars, and events not only for the educational component, but just to feel normal again......
Thanks everyone for attending, you are all TRULY appreciated! If you're interested in attending our next event, email me. - Frank