Lars Hedenborg shares why he makes video and the results you can expect

Lars Hedenborg spends a day with Vyral Marketing to shoot all his videos upfront

Lars Hedenborg, the #1 agent in Charlotte NC, just spent a day with us in Omaha, NE. He made 12 educational buyer videos, 12 seller videos, a killer listing presentation video, and several other videos to leverage this time and pull himself out of his business. Imagine all your videos on auto-pilot, all shot upfront - in our studio - with personal face-to-face coaching so there's no stress each month to get them recorded. There's no extra charge, spending a day with us is included in your program when pre-paid annually. If you're interested, call 1-800-323-9974.  You'll also get a nice video tour of our Facebook style office. Let me know how we can help.

Here's the email I sent to Lars before he came on his trip to Omaha so he could review all his scripts and workbooks (prepared for you in advance as a part of the program) on the plane. If you'd like the workbooks I refer to in his email, get your free real estate audio cd.

1.) Pick your 24 topics for your educational video blogs. Pick 1/2 seller and 1/2 buyer. Write out a few talking points for each video while on the plane. Most important: Tell me the point and benefit of each video you want to make (i.e. why are you sharing this topic with your contacts?)

2.) Attached is your expired listing working. A series of emails that 'drip' to expireds once you get their email. I included both the workbook and a PDF of live examples of the real emails with screenshots of the videos. Review the topic for each video, and again, write out your talking points for each video (outline). I provide examples scripts in the workbook. We can watch examples of the videos on the office before you shoot, I have several clients who've made these videos.

3.) Attached is your pre-listing script. This is simple, it's just a list of FAQ (i.e. objections) you'll encounter on the listing presentation. This is a great place to start for your video, about 1-2 min. To be sent about before every appointment. What are the 5-6 things you'd like the seller to know before you arrive? Use it to address the more difficult objections less powerful listing partners are uncomfortable answering. Use this video to set your listing partner up for success.

4.) Attached is your FSBO workbook. These are emails 100% entirely designed to educate the FSBO prospect on how to sell their home. You give away your best tips, teach them how hard it is to sell a home, everything they need to know. We can also package all these videos and supporting documents on a CD you can physically mail to the FSBO. I've also included the word for word transcripts of Jeff Quintin as he did his videos for your review. The key here is absolutely no selling, simple education.

5.) Attached is your Seller Welcome/Price Reduction Sequence. When you win a listing, a video must immediately go out explaining to the seller how your staff works. Basically, they need to deal with your staff and not you because you're prospecting for buyers. Introduce each position (not person) on your team and what they do. (so you don't need to reshoot the video when you release people). You'll also have videos that drip out every few weeks that delicately say "Since you're getting this, your home is still for sale and here are all the benefits to improving your price." Just make sure to take people off the sequence once you sell their home! This is a great opportunity to manage expectations, and tell the seller what to do so your life is easier.

6.) Attached is your 8x8 new contact welcome sequence. This is very general new contact welcome sequence. The idea is you put everyone you meeting on it who goes into your database. Friends, family, contacts, buyers, sellers, etc. Very general, broad stroke. Designed to establish the relationship as/before they go into your long term nurture / 33 touch plan with us. I wrote this so no videos are required, it's all text. But if you'd like to beef it up with a video, that's what you're here for! Check it out - everyone you meet will get this, so see if you like it! If anything, a "Hey it was nice to meet you!" video would be good for the very first email.

7.) Boomtown Buyer Smart-Drip Videos - this is an idea I had this weekend. Let's record some videos that can drip out to all your buyers to teach them all the things they must absolutely know BEFORE they buy a home in Charlotte. My idea - "Hi, Lars here your local real estate agent, and before you buy a home in Charlotte, let me reveal to you the top 5 things you must know BEFORE you buy a home here. I'll share with you in a moment where to get crime rate data, school information, appreciation statistics, property tax details, and the real scoop behind what's really happening in the area before you make such an important home ownership decision." The key is to deliver information on LOCAL areas, but I also attached 20 buyer questions you can answer in a video. How's that for value Lars?!? ;) This way all those buyer leads know there's an intelligent Realtor behind Boomtown and know you're a real person.

8.) The Infamous Listing Presentation Video - I have no appointments tomorrow, I set aside the whole day for you. You'll be working with John and Andre to shoot your video in the office as you go through take after take, update your current script, etc. I'll be in the other room working on this listing presentation script, and we'll finalize the details over a nice dinner at a Steakhouse here in Omaha. You'll shoot it first thing Friday morning when you're fresh and you've had a whole day to get comfortable shooting all the other videos. This will be your capstone video during your time with us.

9.) Testimonial/Endorsement Videos for all your partners. I want you to make a video to introduce all your partners. They are extended employees of your company, so make a video that tells the seller or buyer what they can expect from your mortgage person, title, etc. Talk them up. Let them know you've put together the BEST team. Make a video for each person. This way not only can you use these videos for you clients, but add value to your partner program your partners can use on their website to advertise you! They will also have a link back to your blog to increase your SEO rank. Write out talking points about what you want to share about all your partners on the plane, and what you expect them to do for all your clients so your team does not have to.

10.) Birthday and Buyer Anniversary Videos - this is simple. Let's shoot two short 30 seconds videos wishing people with birthdays Happy Birthday and your buyers a happy anniversary of buying their home. We'll grab a cake or something at the store a few party favors so you can wish them congratulations. You can set up systems so there automatically go out - same video for everyone. Maybe the email has the merge field for their name. All you have to do is shoot two new ones every year with something fun and creative. I'm looking the most forward to recording these. ;)

11.) Home Video Tour Introduction Video Clip - one of the most powerful things you can do it make a video of each of your listings, and tell the seller to email the video to everyone in their addresses book and post it on their Facebook account. But instead of spending all that time making a video, just make a standard clip to introduce each property. That way there's no work for each listing. And you get instant access to everyone the seller knows with you on video! It's like a digital just listed video. Here's your script "Hi! Lars here your local Realtor and I'm very excited to share with you this new home for sale. In a moment you'll see beautiful pictures and all the details you need to know. If you'd like to see the home, or know it's current price, call our team at the number below for the latest, up-to-date information. And of course, if you're thinking about selling your home, call us or visit our website at the link below to get your FREE home value report so you know what your home will sell for in today's market. So, let's check out the home!" Then we just cut to pictures. We can do this for all your listings, think of the Word of Mouse! Just have your listing assistant send pictures to us and we'll make a video for all your listings while you're a client. It's included in your program. I included a insert for your listing presentation to show how the home tour video will add value for your seller.

12.) Let's record a few recruiting videos - Let's record a few videos of your best lead generation, management, operational, and budget tips. We'll send them out to all the Realtors in the area to help your recruiting. This can be a whole different blog campaign, but while you're here and if we have time think of a few of your best tips that have delivered you success that you can share with all the area agents. I know it's a lot, but maybe your 12 best tips to make money as a real estate agent, and we send it out once a month to all the Realtors. This can also help you as you transition to a coach. It's the same thing I do for my blog.....not the most important, but something to think about.

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