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#VyralMarketingShow – Episode 19
What you’ll learn on the show this week:
In this episode, we are coming to you from Lars Hedenborg’s intensive workshop in La Jolla, where I was able to answer a few questions from real estate professionals. One important topic I covered was unsubscribes. Contrary to what you may believe, you should not stress out about people unsubscribing from your emails. Those unsubscribes have actually done you a huge favor by allowing you to focus on people who are interested in your content.
Q&A: Dan Ellison, a real estate professional from Sacramento, asks, “How can I market correctly to three different areas: Sacramento, LA, and San Diego?” If you are in a similar situation, there are a few options. You could segment out the people from one specific market and provide niche content to them, or you could start up three different blogs. However, the best way to market to all three areas is somewhere in the middle: change the branding for your blog, emails, and social media posts.