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Ep. 35 - How to Build a Permission-Based Email List

By Frank Klesitz in #VyralMarketingShow on Apr 10, 2018

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You’ll learn how to build a permission-based list of email addresses. This is the #1 asset in any business – a list of people who want to hear from you and will buy anything you sell. It’s been argued you only need 1,000 true fans to make a spectacular living. That’s true for professional services – the happiest professionals have 1,000 happy people who call them when they have a problem and actively refer, it’s the most stable business you can enjoy. Your database is the foundation your inbound and outbound marketing is built on. The days of sending unsolicited email are coming to an end in 2018 – email servers are stricter than ever with regard to what gets to your inbox. It’s time you double down on your strategy to pick a target market, hold events to meet people in it, and make sure you’re asking permission to stay in touch from everyone you talk to. In this video, you’ll learn my best tips to grow your email list of the right people so they call you when they have a problem that needs solved

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Ep. 34 - Long vs. Short Ads - Which is better?

By Frank Klesitz in #VyralMarketingShow on Feb 24, 2018

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You'll learn how to write an advertisement that gets people to call and hire you. I was recently asked to write an advertising campaign. In this case, it was a Facebook Ad, but this applies to any persuasive message. I wrote a long ad (about 2 pages) for Facebook. The client said, "No! Frank, it's too long. It won't work and write a shorter one." So, I wrote a shorter ad. We ran both ads at the same time. The longer ad generated nearly 500 clicks while the shorter ad only generated 38. What made the difference? It’s because the more informative the advertising the better results - and - people love marketing so good they would pay money to receive it. Watch this episode to learn the principles behind writing great advertising copy. I break down my process for writing the advertisement. This way you can write better sales messages to send to your database so people call and hire you.

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Ep. 33 - How to Promote an Event

By Frank Klesitz in #VyralMarketingShow on Feb 9, 2018

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SUMMARY: You'll learn why events are necessary to your lead generation efforts, and the 3 steps you need to take to develop and deliver an effective event. Instead of constantly chasing new business, you can leverage yourself and your message to start attracting people. It's a great way to leverage yourself and your message.

You can create a funnel that starts with inviting people to join your mailing list, inviting them to your event, inviting them to a one-on-one meeting, and finally making the final offer to sign up for your product or service. An event is much more effective than cold-calling a list of people and making your primary offer immediately.

There are three things you need to do. First, you need to craft the offer and message of your event, followed by promoting it using Facebook and Eventbrite, and finally getting people to attend by applying outbound and inbound promotion strategies.

You'll learn how to craft your event, how your event will inspire action and lead people through the funnel, how to promote it all year round, and how to replicate this process. If you're looking to get in front of more people, get people to spend time with you and get to know who you are so you can attract and not chase leads, this show is for you.
 

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Ep. 32 - How to Get Booked on Podcasts

By Frank Klesitz in #VyralMarketingShow on Jan 17, 2018

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SUMMARY: You’ll learn three steps to get booked as a media guest on podcasts, radio, TV or on stage as a speaker. Instead of marketing only to your own database, you can get in front of other people’s database (i.e. audience) as a media guest or speaker. It’s an inexpensive way to build social proof and get exposure without risking money on advertising. Getting booked on a podcast in your target market is a great start. There are three things you need. You first need to build a media kit, followed by a list of media contacts (i.e. podcast hosts), and finally a reach out approach to get them interested in you. You’ll learn the six things you need in your media kit, how to build your media list, and then a great approach process so you get booked. If you’re looking to get more social proof, reach more people in your target market at a lower cost, and want to strengthen the “Press” page on your website with a PR strategy, this show is for you.

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Ep. 31 - Top 5 Facebook Advertising Audiences for Lead Generation

By Frank Klesitz in #VyralMarketingShow on Dec 18, 2017

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SUMMARY: You’ll learn the top five warm advertising audiences for lead generation on Facebook. You’ll generate higher quality leads from the people who know you than strangers. It’s also cheaper to reach them. These warm “audiences” include the emails in your database, the people who visit your website, the people who watch your videos, your Facebook fans, and people who interact with your Facebook page. All this is tracked and you can run ads to these people. In this video, you’ll learn how to set up your Facebook ad account correctly - first by making strong offers to your warm audiences, and then boosting educational videos to your entire cold target market to build awareness. Interested in Facebook advertising? Essential Facebook advertising to your email database and website traffic is included in our core service. These warm audiences are so responsive (and inexpensive) it’s recommended every client does it if you have an extra $5 a day ad budget. We also offer premium Facebook, YouTube and Display advertising if you want to add-on full scope advertising management. We’ll setup your first Facebook ad campaign for free. Contact john@getvyral.com or visit the "How it Works" page on our website to learn more. If you’re considering adding Facebook advertising to your marketing plan, this video is where to start.

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Ep. 30 - How to Hire Talent in the Philippines

By Frank Klesitz in #VyralMarketingShow on Nov 29, 2017

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SUMMARY: You’ll learn how to hire an assistant in the Philippines, if you can’t afford American labor rates, to help with your marketing efforts or phone calls. I was invited to speak last month at an employee appreciation event outside of Manila for www.1000CallsADay.com – an outbound prospecting company – lead by Jessica Sanders who worked here at Vyral Marketing as our own lead follow up specialist. Jessica oversees 70+ callers, all based in the Philippines, earning $3-5 an hour. Each caller speaks with, on average, 35 people a day to pass 30-60 leads to you a month. WARNING: There are several marketing pillars to implement first (like referral, database marketing and inbound lead generation systems) BEFORE scaling up your outbound calling, however, the results do speak for themselves that outbound calling does work at scale. Now, I want you to know hiring a call center - or even implementing an outbound calling plan - isn’t for everyone. Most importantly you must know the laws and expect long lead conversion cycles. But, when I was over there, I learned so much about the country, the working conditions, the pay rates, and more I wanted to share with you how it all works if you’re interested in this as a complement to your Vyral Marketing plan. I know many of you need help with extra marketing beyond the scope of our core service, help with calling people to invite to them to events or to subscribe to your video newsletters, or just plain ‘old recruiting. If you’ve ever wondered what it’s like to employ talent overseas, especially in the Philippines, this video is for you.

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Ep. 29 - How to Record a Voice Over

By Frank Klesitz in #VyralMarketingShow on Oct 31, 2017

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SUMMARY: You’ll learn how to read a simple script into a microphone so you don’t have to be on camera. A voiceover is the best way to record a video when you must be 100% on message. Voiceovers work best for sales and promotional videos. Simply send us photos or footage. We’ll add in music and the voiceover. We can record the voiceover for you (once we agree on the script) or you can record it using your computer. In this episode, you’ll see how real estate clients taking my upcoming recruiting class to launch Jan 8th are creating videos to sell tickets to upcoming training events. I use the Yeti microphone, with the levels set correctly, to read a client’s script into recording software (Audacity). This way you can see how it works to record your own voiceover. Remember, we can record the voiceover for you so there’s no work required of you. This is available to all clients. If you want to make a promotional video, and you don't want to be on camera, this episode is for you.

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Ep. 28 - How to Get Sponsors for Your Business Videos

By Frank Klesitz in #VyralMarketingShow on Oct 13, 2017

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SUMMARY: You'll learn how to raise money from co-marketing partners to break even on your Vyral Marketing investment. When you start a video newsletter, you're a publisher with an audience. You can sell advertising on your website, YouTube channel, emails, blog, and more to other professionals who want to get in front of your audience. For example, a real estate professional may co-market with a mortgage professional and a home remodeler. Just two co-marketing partners paying $275 a month will zero-cost your entire Vyral Marketing monthly fee. In this episode, you'll learn how to approach a potential co-marketing partner to ask for money. You'll also get a printable contract template to get their credit card information in return for bringing them value. Questions about this strategy? Contact us and we'll arrange a free 3-way call with you and your potential co-marketing partner to explain how sponsorship of your video newsletter/blog works, and how marketing with us will bring them new, trackable business.

Download the Sponsorship Template (PDF)

or

Download the Editable Sponsorshop Template (Word / DOC)

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Ep. 27 - How to Start a Business Podcast

By Frank Klesitz in #VyralMarketingShow on Sep 30, 2017

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Did you know we run a podcast for you at Vyral Marketing? It's included in your fee. Your videos are available on iTunes as your own business podcast. A podcast can be audio or video. However, if you wish to publish only audio, we can do that for you. We'll interview you on the phone, and then edit your audio into a beautiful podcast to be fully promoted on iTunes, your blog, by email, on social media, and with Facebook. Hosting your own podcast is a great way to meet referral partners, sponsors, vendors, and new clients by inviting them to be a guest on your "talk show". It's a brilliant way to get an appointment with someone important. On this episode you'll learn my best tips to establish the purpose and mission of your podcast, the benefit to your guest, how to get the best audio quality, how to conduct an interview, and how to promote it all for results (which is our core Vyral Marketing Plan, just audio instead of video). If you've ever been interested in starting your own business podcast, this show is for you.

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Ep. 26 - How to Hire a Video Journalist

By Frank Klesitz in #VyralMarketingShow on Sep 9, 2017

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 You'll learn how to hire a video journalist to create/package stories for you to send to your database. It's less expensive than you think. I give you an entire job ad to post on the local college job boards, Indeed.com, and Craigslist. You simply record a short lead-in and then cut to the story your journalist put together. This is really great for real estate agents who still want to send custom, local, helpful content about the community to their database who don't want to be involved in content creation or topic selection. If you "hate" shooting video, and you still want to publish great work, this is a great episode to watch.

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