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Ep. 19 - Why Email Unsubscribes Are Good, Multiple Location Video Blog Plan

By Frank Klesitz in #VyralMarketingShow on Apr 14, 2017

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#VyralMarketingShow – Episode 19

What you’ll learn on the show this week:

In this episode, we are coming to you from Lars Hedenborg’s intensive workshop in La Jolla, where I was able to answer a few questions from real estate professionals. One important topic I covered was unsubscribes. Contrary to what you may believe, you should not stress out about people unsubscribing from your emails. Those unsubscribes have actually done you a huge favor by allowing you to focus on people who are interested in your content.


Q&A: Dan Ellison, a real estate professional from Sacramento, asks, “How can I market correctly to three different areas: Sacramento, LA, and San Diego?” If you are in a similar situation, there are a few options. You could segment out the people from one specific market and provide niche content to them, or you could start up three different blogs. However, the best way to market to all three areas is somewhere in the middle: change the branding for your blog, emails, and social media posts.

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Ep. 18 - The Magical Reconnect Email to Send To Your Neglected Database

By Frank Klesitz in #VyralMarketingShow on Apr 8, 2017

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#VyralMarketingShow – Episode 18

You'll see the exact reconnect email template we recommend to send to your neglected database of past clients, sphere, customers, and/or prospects. This will set you up for success with an on-going, education-based video marketing campaign while generating interest in your services immediately. This reconnect email is the #1 driver of new business for our clients in the first 30 days of our hire. Learn the details of how it works and why it’s written the way that it is in this show….

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Ep. 17 - Why YouTube Views Don't Matter, 2 Questions to Track Vyral Marketing ROI

By Frank Klesitz in #VyralMarketingShow on Mar 30, 2017

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#VyralMarketingShow – Episode 17

What you'll learn on the show this week:

In this episode, you’ll learn why it’s not important to measure how many views your YouTube videos earn. It’s about who watches your videos, not how many people watch them. People will also see your videos on social media, on your website, in their email, and more – but they may not press play on the video itself. I share a story from Vyral Marketing client Scott Himelstein – a real estate agent in north Los Angeles – who earned only 260 views on his most popular video over three years ago with us but is still getting plenty of listings directly from his videos. I will publish an interview about his success with the program shortly. In this segment, you’ll learn why you must to create niche, hyper-relevant Q&A videos for your customers and prospects to generate leads and sales.

 

Q&A: We also answer the question: “How do I know where my business is coming from and if any of that business comes from Vyral Marketing?” There are two questions you must ask every new customer or client, ideally on the first call after you get the contract signed. The first question is “How did you first hear about us?” and the second question is “What motivated you to contact us?” Those are two very different questions. We role-play how to ask these questions and how to correctly allocate the revenue you generate from your database to the correct lead source. We also cover how much of your revenue you should reinvest (about 10%) into lead generation to make sure you have a steady stream of new customers and clients. With this two-question Vyral Marketing ROI tracking system, you’ll know how much money you’re making by publishing educational content both online and to your database.

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Ep. 16 - 24 Real Estate Agent Video Topics, Video Blog Topic Research

By Frank Klesitz in #VyralMarketingShow on Mar 21, 2017

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#VyralMarketingShow – Episode 16

What you'll learn on the show this week:

We’re excited to announce our 24 recommended real estate agent video topics! These are the most searched keyword terms by homeowners who want to sell their home so you get found online while creating videos for your database people want. You’ll also see how we picked these topics using YouTube/Google search suggestions and www.AnswerThePublic.com. Use these strategies to plan video topics for your industry, too. This way you’re guaranteed to create videos people want (and are searching for) so your views go up and you get found online.

Download the 24 recommended real estate video topics:
http://www.getvyral.com/real-estate-agent-marketing 

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Ep. 15 - How to Clean Your Database, Reading a Script on Camera, 7 Elements of a Story

By Frank Klesitz in #VyralMarketingShow on Mar 14, 2017

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#VyralMarketingShow – Episode 15

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Ep. 14- Sponsor Booths, Marketing Money Story, Recruiting Print Newsletter

By Frank Klesitz in #VyralMarketingShow on Mar 3, 2017

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Ep. 13- Using an External Audio Recorder, How to Recruit Loan Officers

By Frank Klesitz in #VyralMarketingShow on Feb 24, 2017

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#VyralMarketingShow – Episode 13

What you’ll learn in this week’s show:

(1:23min) - When you sign up with us, we send you the Logitech c920 HD Webcam and the Movo M1 USB lavalier mic to shoot great looking and sounding video right at your desk. However, if your computer is slower, you may find your audio does not match your video. If that's the case, we recommend you record your audio into your smartphone or a digital audio recorder simultaneously as you record your video.

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Ep. 12- Loan Officer Video Marketing, 4 Video Blog SEO Tips, YouTube Live

By Frank Klesitz in #VyralMarketingShow on Feb 10, 2017

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#VyralMarketingShow – Episode 12

What you’ll learn in this week’s show:

(1:16min) - Video Marketing for Mortgage Professionals - Scott just came back from a Finance of America event in Puerto Rico - their annual mortgage event - where he shared video marketing tips for loan officers and branch managers. If you’re a loan officer, interview your referral partners on your own local real estate community video blog, then promote to your database of past clients and people you know. It can be about community news, market updates, Q&A, buying/selling tips, mortgage updates, and more.

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Ep. 11- Marketing to Investors, Logging Open/Click Calls, Example Facebook Recruiting Ad

By Frank Klesitz in #VyralMarketingShow on Feb 4, 2017

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What’s new this week…
- We helped John Pyke launch his new book “How the Top 1% of Realtors Build World Class Teams”
- I hosted a webinar with WizeHire on “How to Recruit Real Estate Agents with Video” 
- This Tuesday, February 7th @ 1pm PST join us for a live webinar with Club Wealth CEO Michael Hellickson on the topic of “How to Get More Commissions from Your Database” 

#VyralMarketingShow – Episode 11

What you’ll learn in this week’s show:

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Ep. 10- 6-Month Marketing Internship Syllabus, Getting Local PR, Best Job Ad Sites

By Frank Klesitz in #VyralMarketingShow on Jan 28, 2017

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(What's New) - "Watch the Keeping it Real" replay with Jason Simard on how he sold 135 homes in his first year.  

We are also live with WizeHire this Feb 2nd @ 10am PST on "How to Recruit Real Estate Agents with Video"
                                                Here’s what you’ll learn in the show:

(1:42 min) – Do you want to master marketing or train others to master it? You’ll see the full 6-month training syllabus we teach our San Diego marketing interns to develop them into marketing professionals for you. In the episode, I cover the top marketing books - in order - I recommend to anyone who is new to marketing or who wants to master the fundamentals.

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Official Video Marketing Plan

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Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media
 
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