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Ep. 16 - 24 Real Estate Agent Video Topics, Video Blog Topic Research

By Frank Klesitz in #VyralMarketingShow on Mar 21, 2017

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#VyralMarketingShow – Episode 16

What you'll learn on the show this week:

We’re excited to announce our 24 recommended real estate agent video topics! These are the most searched keyword terms by homeowners who want to sell their home so you get found online while creating videos for your database people want. You’ll also see how we picked these topics using YouTube/Google search suggestions and www.AnswerThePublic.com. Use these strategies to plan video topics for your industry, too. This way you’re guaranteed to create videos people want (and are searching for) so your views go up and you get found online.

Download the 24 recommended real estate video topics:
http://www.getvyral.com/real-estate-agent-marketing 

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Ep. 15 - How to Clean Your Database, Reading a Script on Camera, 7 Elements of a Story

By Frank Klesitz in #VyralMarketingShow on Mar 14, 2017

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#VyralMarketingShow – Episode 15

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Ep. 14- Sponsor Booths, Marketing Money Story, Recruiting Print Newsletter

By Frank Klesitz in #VyralMarketingShow on Mar 3, 2017

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Ep. 13- Using an External Audio Recorder, How to Recruit Loan Officers

By Frank Klesitz in #VyralMarketingShow on Feb 24, 2017

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#VyralMarketingShow – Episode 13

What you’ll learn in this week’s show:

(1:23min) - When you sign up with us, we send you the Logitech c920 HD Webcam and the Movo M1 USB lavalier mic to shoot great looking and sounding video right at your desk. However, if your computer is slower, you may find your audio does not match your video. If that's the case, we recommend you record your audio into your smartphone or a digital audio recorder simultaneously as you record your video.

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Ep. 12- Loan Officer Video Marketing, 4 Video Blog SEO Tips, YouTube Live

By Frank Klesitz in #VyralMarketingShow on Feb 10, 2017

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#VyralMarketingShow – Episode 12

What you’ll learn in this week’s show:

(1:16min) - Video Marketing for Mortgage Professionals - Scott just came back from a Finance of America event in Puerto Rico - their annual mortgage event - where he shared video marketing tips for loan officers and branch managers. If you’re a loan officer, interview your referral partners on your own local real estate community video blog, then promote to your database of past clients and people you know. It can be about community news, market updates, Q&A, buying/selling tips, mortgage updates, and more.

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Ep. 11- Marketing to Investors, Logging Open/Click Calls, Example Facebook Recruiting Ad

By Frank Klesitz in #VyralMarketingShow on Feb 4, 2017

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What’s new this week…
- We helped John Pyke launch his new book “How the Top 1% of Realtors Build World Class Teams”
- I hosted a webinar with WizeHire on “How to Recruit Real Estate Agents with Video” 
- This Tuesday, February 7th @ 1pm PST join us for a live webinar with Club Wealth CEO Michael Hellickson on the topic of “How to Get More Commissions from Your Database” 

#VyralMarketingShow – Episode 11

What you’ll learn in this week’s show:

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Ep. 10- 6-Month Marketing Internship Syllabus, Getting Local PR, Best Job Ad Sites

By Frank Klesitz in #VyralMarketingShow on Jan 28, 2017

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(What's New) - "Watch the Keeping it Real" replay with Jason Simard on how he sold 135 homes in his first year.  

We are also live with WizeHire this Feb 2nd @ 10am PST on "How to Recruit Real Estate Agents with Video"
                                                Here’s what you’ll learn in the show:

(1:42 min) – Do you want to master marketing or train others to master it? You’ll see the full 6-month training syllabus we teach our San Diego marketing interns to develop them into marketing professionals for you. In the episode, I cover the top marketing books - in order - I recommend to anyone who is new to marketing or who wants to master the fundamentals.

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Ep. 9 - Shot on iPhone 7+, 9-Word Email Results, #1 Facebook Ad for Lead Generation

By Frank Klesitz in #VyralMarketingShow on Jan 20, 2017

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(Update) - I'm co-hosting the next Keeping It Real real estate mastermind show on Thursday, Jan 26th @ 11am PST to interview Jason Simard on how he sold 135 homes in his first year. https://youtu.be/Rl1PFFP_mqU

#VyralMarketingShow – Episode 9 - Here's what you need to know:

(1:22) – We currently shoot our #VyralMarketingShow on a $6500 video camera set up and we compare what this footage looks like to footage shot on the new iPhone 7 Plus, which you can get for about $760.

Can the average person tell a difference? Nope.

Video cameras are so good these days you reach the point of diminishing returns quickly. You don’t need to invest a lot of money into a video camera unless you’re making cinematic films using green screens, color correction, etc.

We recommend all our clients start with the $59 Logitech c920 webcam so we can interview you on a computer, and then graduate to using your mobile phone when you’re ready to go out on your own.

The key is good lighting fundamentals, strong sound, useful content, and twice a month publishing consistency for business results.

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Ep. 8 - 5-Step Real Estate Agent Recruiting Plan, 20-Point Marketing Questionnaire

By Frank Klesitz in #VyralMarketingShow on Jan 13, 2017

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Here’s what you’ll learn in the show:

0:55 sec - Vyral Client Ian Lobas, a top real estate agent in Baltimore, wants to grow his real estate sales team in 2017 and asks "How can I attract great real estate agents to work for/with me so we can serve more clients?" I share the five steps I would take, based on client interviews over the years. They are, in brief, 1.) Get a list of agents in your area licensed for less than two years. 2.) Call them to meet. 3.) Show them the leads you have who are waiting to be called 4.) Invite them to your next sales meeting, or broadcast your meetings on Facebook Live, and 5.) Send the recruits you meet two coaching and training videos a month to help improve their productivity. This way you stay in touch, people get to know you, and you attract the right talent to you over time. The same core "two videos a month" Vyral Marketing Plan applies to recruiting too. NOTE: Only send videos to recruits you meet - do not spam the entire MLS. I share why this is the approach I would take, in order, to recruit a strong team of real estate salespeople. This process with a different message and prospect list works in other industries, too. Thank you Ian! $25 gift card your way since we answered your question on the show. We appreciate you!

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Ep 7. - Tony Robbins Hiring Tip, Using a List Builder, Making Training Videos

By Frank Klesitz in #VyralMarketingShow on Jan 4, 2017

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Here’s what you’ll learn in the show:

(1:26min) - Scott and I dropped $5,000 each for a ticket to Tony Robbins Date with Density. We just returned and we’re excited to share - among many, many other things - a great hiring tip we learned on “relationship” night. It’s a triangle metaphor that asks can they do it, will they do it, and are they a team fit (meaning they share one of your top two primary human needs)? We talk about this hiring model in-depth since it’s a brilliant and simple way to make sure anyone you work with will do the job, do it long term, and it’s someone you want to work with. It’s a perfect model to apply when you hire a marketing firm like ours, too.

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