You'll learn how to hire a video journalist to create/package stories for you to send to your database. It's less expensive than you think. I give you an entire job ad to post on the local college job boards, Indeed.com, and Craigslist. You simply record a short lead-in and then cut to the story your journalist put together. This is really great for real estate agents who still want to send custom, local, helpful content about the community to their database who don't want to be involved in content creation or topic selection. If you "hate" shooting video, and you still want to publish great work, this is a great episode to watch.