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Now accepting applications for Fall 2018 semester
Fall Semester Starts: October 1, 2018
Tuition: $18,000 - Now Only $9,000. Limited Time Only (50% Off)
Need money for the course materials? We offer financing through Prosper - create your account.
We teach three classes a day (M-W & F) of 8 students at 8am, 9am, and 10am Pacific Standard Time.
Ideal candidates have a deep hunger to be a professional marketer with a five year career outlook
What is Vyral Marketing School?
We teach you how to generate leads and sales for professional services. You commit to an 18-month syllabus. You meet daily via video conference at a set time with 8 other students to discuss the previous nights homework assignment. The total time requirement with class and homework is about 10 hours a week – about 4-5 hours of live class time and 5 hours a week of video lectures, reading, and pre-recorded software training you complete on your own.
What is the school for?
Vyral Marketing School is designed to train marketing assistants. It’s for those who actually have to do the marketing to generate leads and sales. You will bridge the gap between theory and practical application. Starting the first day of school, your homework assignment is to improve your employer’s marketing so you generate more business for them right away. In the first 90 days, for example, you’ll conduct research, write a primary offer, put it on a landing page, and drive traffic to it right away.
What will I learn?
You’ll graduate and be the smartest marketer in the room. We publish the full curriculum on our website with 262 lessons and homework assignments. Every classroom "Lesson of the Day" is also live streamed for free so you can sit in on any class to make sure Vyral Marketing School is right for you. The value of participating is the peer accountability, active discussion, mentor shadowing, and weekly Q&A with your instructor. You are welcome to sit in on every classes for free and follow along with entire program at no charge
How much does it cost?
Vyral Marketing School is $18,000 tuition for the complete 18 month program. The average in-state tuition for one year at a public university is about $10,000. You also have the cost of online training courses and books which are minimal ($20 a month for Lynda.com, $10 Udemy courses, $10 a month for Photoshop, a few books on Amazon, a DigitalMarketer.com membership, and other training). You get 4-5 hours a week of personalized small group instruction and discussion. You can also shadow, in real time via a private video feed, our marketers as they work on client campaigns. Your instructor is also available for open Q&A at set times so you can get feedback on your work.
Who pays the cost?
Ask your employer to pay your tuition based on your results. Ask them “How much new business must I generate so you earn a positive return on investment from my training?” Typically, business savvy employers will risk 10% of the potential new client or customer lifetime value (CLV) to acquire them. For example, if a new client is worth $18,000 in lifetime revenue to your employer, prove you’ll bring in 10 new clients for them. That’s a $180,000 return on your one time $18,000 training investment. Ask them to pay the full or part of the cost. In return, you agree to update them every single day on what you’re learning and implementing to grow their business. You can also ask for a bonus on the results you produce to cover your part of the tuition. To get this paid for, you must justify the tuition investment specifically to how you're making money for your employer every single day. This won't be hard. We guide you daily to make small marketing improvements for results.
What do I need?
You only need motivation, a computer, a webcam, a headset and the internet. You can be located anywhere in the world. All of your homework can be accessed by watching videos or reading books online. You’ll meet for class every day via a video conference. There isn’t any physical location for you to attend class - it's all online. Since there is active participation, you must be in a quiet area for class time so your microphone does not pick up distracting background noise. Finally, you do need to work for an employer who wants more customers or clients so you have a real marketing campaign to create or improve during the course.
Our Marketing Framework
The process we teach to generate leads and sales for a business or professional service.
Step #1: Research - Listen to the best sales consultations and collect 10 unaffiliated customer testimonials. Learn how people find out about you online. Look for what people are searching for. You need to know how the product or service is successfully sold and why customers buy.
Step #2: Primary Offer - You’ll need to write a persuasive message for the main product or service and get it on a webpage so people can request a consultation or buy it. This is the whole point of your marketing. We ask "What are we selling here?"
Step #3: Direct Email - Once the webpage is up, you’ll want to send an email to the house list letting people know about the offer with a reason to respond now. It’s the least expensive and fastest way to get results.
Step #4: Warm Advertising - You’ll now want to advertise the primary offer with plenty of testimonials to recent web traffic, Facebook fans, YouTube viewers, the house email list, and more. Put the main offer in front of people who already know the business with advertising.
Step #5: Secondary Offer - Now that you’ve exhausted your warm audiences to sell your primary offer, create a free informational offer for strangers. This is a free ebook, podcast, newsletter, course, or event. Write a persuasive message for it and get it on a webpage. You want to ask for their basic contact information (permission to stay in touch) to get the offer. Upon opt-in an immediate conversion and long-term nurture campaign starts to get them to take the primary offer at some point when they are ready.
Step #6: Q&A Videos - Start publishing helpful and interesting content and push it out to your target market so you’re in front of them as much as you can afford. Send to your database as nurture material, too. The goal is to get people to spend time with you and understand how you can help them solve their problems. You’ll remarket anyone who watches these videos with your secondary and/or primary offer.
Step #7: Customer Interviews - Host a live events where you interview a customer on how they got results with you. Make it interactive. Advertise it to your entire target market as much as you can afford. Send to your database as nurture material, too. This will give you social proof of what you do, while the Q&A videos will help people get to know you. Remarket anyone who watches with your secondary and/or primary offer. As a bonus, ask your customer to share the interview with the people they know who may be perfect fit customers for you.
Step #8: Partnerships - Identify other businesses or professionals who sell to your target market. Build a relationship with them. You’ve maximized your own audiences and you’re already advertising to your entire target market. You need another way “in” to your target market, and that’s through partnerships. Have someone book you to speak to their audience, be on their podcast, co-host a webinar, ask them to email their list, and more. They are in "toll position" and have access to the audience you want - work with them to get that access and their endorsement.
I am the Marketing Manager for Justin Udy & Team Real Estate here in Utah. My tasks include real estate photography, videography and audio recording, marketing material design, and much more.
In the real estate industry, marketing is probably one of the most important aspects. To be a top producer in real estate you have to be able to market your skills, successes, and unique selling propositions to your potential clientele.
I recently enrolled in Vyral Marketing School and I am really excited to expand my knowledge in the marketing field. With a background in photoshop, premier, photography and videography, Lightroom, Ect. I believe that Vyral Marketing School will help me hone my skills and become a better Marketing Manager.
I hope to learn more about Illustrator, copywriting, website design, and how to effectively market in the real estate industry. After graduating from Vyral Marketing School I hope to have learned and implemented many different tools and ideas into my marketing.
With a very busy regular schedule, fitting the classes and lessons into my schedule has been a little bit tricky, but I have always said that if you are not learning, you are not progressing and the useful information we are receiving from Vyral Marketing School is well worth working into my schedule.
Trase Simpson Justin Udy & Team Real Estate[fa icon="quote-right"]
Vyral Marketing School was unknown to me until my client forwarded me an invitation email and asked if I was interested.
Me, interested??? Of course!
I read up and did my research about the program and it was more than I had ever hoped for – a kind of learning where you work with real projects alongside fellow online marketers.
This was a tremendous opportunity put right in front of me that I definitely didn’t want to pass up. It was worth applying for and I feel honored to have been accepted.
Just a brief background about me – at the start of 2017, I gave up a 12-year very successful corporate career where I’d already enjoyed a steady and upward arc of promotion and opportunity working within a large established company to pursue a virtual career and my own clients.
It was the biggest risk I’ve taken so far in my life and I’ve paved out a plan to learn and develop new skills (while working as a virtual assistant) towards someday becoming a professional online marketer.
I did not expect to come across Vyral Marketing School along the way and I’m so thankful that my client encouraged me to apply.
Graduating from this school will be a lifetime achievement that will go down in my books.
More than the title, it’s all the learning and experience that I’ll get from my classmates and the Vyral Marketing Professionals that is very valuable to me. I know I will be a much better and more skilled person as I go through the course materials and classes.
After graduation, I want to help my client grow their business and increase their leads
withmy new expertise.
AND... someday run my own digital marketing company to help small to medium scale businesses in the Philippines and abroad!
Karina Mae Kerby & Cristina Real Estate Experts[fa icon="quote-right"]
I first heard about Vyral Marketing School from my employer, Fred Holmes. He had spoken with Frank about it at an event.
Fred sent my supervisor and I a text, right then and there with a link and asked our thoughts. I thought it was cool, but I didn’t have time.
However, after talking it over, and looking more in depth at the curriculum, we decided that it was worth the time. Everything that I have learned so far about marketing is self-taught, scrounged from scouring the internet, and watching countless webinars that ended in a sales pitch.
It was time to get out of the school of hard
knocks,and take a class that would give me formal training, geared towards real worldmarketing.
I hope to learn the principles of marketing, and modern ways of applying it, in all areas. I want to know how to make the best print, online, and in person marketing materials, and I want to know why things
work,and be able to find out why they do not.
I want to be invaluable as THE Marketing Manager for our team. I want to make them successful, and I want to make a lot of money in doing so.
I sometimes come in an hour early to review the class material, but at other times, I take the first hour of work to do so.
Graduating will mean that I stuck it out, and I learned a lot. It will be an accomplishment to take a class that will benefit me personally while helping make my team more successful as well. I want to learn like I will live forever, and this class helps me live up to that ideal.
Lauren Salone Tami Holmes Real Estate Experts[fa icon="quote-right"]
I enrolled in Vryal Marketing School to first and foremost to continue my education.
I love to learn and grow as a person, and I have always been interested in marketing as well as involved with marketing at my job. I think the skills, techniques, and applications I learn will be a huge help to my personal growth and help me drive more business to my company.
I graduated from Clemson University with a Bachelor’s in Business Administration. I took various marketing classes during my time in University,
howeverthey teach such broad principles of marketing, and never really dive too deep into specific applications.
I hope to learn how to utilize Photoshop and Illustrator to help my company create meaningful marketing pieces so that we can develop our brand and drive more leads to our real estate company.
I fit school into my schedule by attending class during my lunch break. I also read and study the lessons at night when I get home from work.
I am excited to learn more about SEO, landing page design, copywriting, and email marketing, as well as online advertising and
practicesto help track return on investment for our marketing expenses.
I have been tracking these numbers for some time now, and I help our owner, Matt O’Neill, create our marketing messages already. However, I feel that learning more to help oversee all of our marketing initiatives will be a huge help to our company.
It will take more time and effort off our owner’s shoulders and allow me to have a better background and wider knowledge base to evaluate the ads we run (which are primarily contracted out through third-parties).
Graduating will help me develop all of these skills and help our overall branding and lead generation in the future. We are a small, local Real Estate Agency, and we have seen incredible growth in the 4 years I have worked at Matt O’Neill Real Estate.
I believe that upon graduation, I can further help our growth to reach our yearly goals, as well as provide some relief to fill a full-time marketing position to help out our company’s owner.
Colin Spann Matt O'Niell Real Estate[fa icon="quote-right"]
As a real estate agent, my profession involves understanding and executing contracts, negotiating with other agents, finding homes so my clients can buy, and
findingbuyers so my client can sell their home.
In my mind, I am selling the hope and dream of owning a home where my client can raise a family, host parties, make new friends with neighbors, gather with family to celebrate holidays, establish roots for generations to come and know they always have a place to go.
I chose to enroll in Vyral Marketing School because I have a desire to learn how to understand our customers’ needs and wants so I can use that information to create relatable content that will effectively attract the right customer to our business.
My hope is that the training I get with Vyral will increase my level of awareness, improve my ability to convey my messages and allow me to help as many people as I can turn their dream into a reality.
Finding extra time to study and understand the material is a real struggle. Somedays,
itslate-night reading, other days it’s getting up earlier than I normally would, and sometimes it's working extra on the weekend to make time during the week for the class.
My expectation is that Vyral will create an environment where students openly and freely exchange ideas to learn from each other how to better understand our businesses.
18 months is a long time. Finding the time to commit and follow through for 18 months to something I know almost nothing about (photoshop and advertising) will mean that I was able to commit and accomplish a goal.
I also hope it will give me the tools to effectively advertise my business to allow my employer to prosper from the time commitment they have chosen to dedicate to the school.
Robert Cedillo Home Buyers Realty[fa icon="quote-right"]
First off, I'd like to thank Vyral Marketing for the opportunity to attend your school. Less than two weeks into it and the value is unmistakable.
I enrolled in Vyral Marketing School to increase my knowledge and expertise in online advertising and marketing. I am specifically interested in areas involving SEO, websites, landing pages, social media, and copywriting...I guess pretty much everything this class has to offer.
I have been involved in business, in some form or another, for most of my adult life and this was already the direction I wanted to place my focus and effort. Especially since my wife is a real estate broker and I had already decided to step back from my current business to help move her into a completely different market.
Although my immediate goal is to help improve my wife's real estate business, I hope to use what I learn in a much broader sense. Eventually, I'd like to transition into a new business where I can market my new skills to help others...specifically, but not limited to, the real estate industry.
Since I already have over ten years of experience in real estate, I'm hoping this transition into marketing will be the last career move I make. In just the first week I've already been awed by the potential for creativity and can tell this is something I'm going to enjoy making a career out of.
I'm looking forward to acquiring the skills to take someone new to real estate and build a marketing plan for them that will propel them forward faster than I had the opportunity. I'd like to develop ads, websites, landing pages and funneling systems to assist any new or seasoned broker in expanding their real estate business and competing with the best.
Anything that can help give me an edge and keep my skills relevant in today's work environment is worth learning. I'm looking forward to Vyral Marketing School providing me with such skills.
Fitting school into an already busy schedule is always a challenge. Online classes are often the only option for someone with a family and full-time
job,but severely lackin personal interaction with teachers and other students.
With an hour of class time and plenty of interaction between all involved, Vyral Marketing School does a great job of providing a great learning environment along with an even better curriculum.
Graduating from Vyral Marketing School will be one of my greatest accomplishments. Just after my time in the Army, I was taking college classes in business and marketing and envisioned that as my career path.
Starting a family and working full-time soon made it impossible to continue with schooling. Although I've been self-employed, I don't feel I've reached my greatest potential.
I know that what I learn through Vyral Marketing School will not just propel me into the marketing industry, but also give me an edge over the rest.
Thank you very much to Frank, Peter, Adela and all the rest at Vyral Marketing School.
Tom Trexler Lisa Trexler Real Estate[fa icon="quote-right"]
I enrolled in Vyral Marketing School because it was such a fantastic opportunity. I want to be able to add value to my team and be able to do all marketing in-house. I want to be able to create flyers, Facebook ads, and videos.
I expect the Vyral Marketing School will teach me and give me the tools that I need to be a knowledgeable marketer. I am still struggling to find the time to squeeze everything in every day!
There is just not enough hours in the day for work, school and life. I will continue to manage my time carefully in order to have a well-rounded existence.
Getting through this course is going to be a challenge but with determination and time management it will be an accomplishment that I can be proud of. I want to prove that you can teach an old dog new tricks.
Janelle Nelson The Hellman Group Real Estate Experts[fa icon="quote-right"]
I’m Allie Mazza from Kennett Square, PA. My company is the Matt Fetick Team of Keller Williams and my role
isDirector of Marketing and Client Experience.
I just joined our team, and since my previous experience was in the Healthcare industry, my marketing experience was more focused on EBD and relationship marketing, not digital content and analytics.
When my boss shared with me the Vyral Marketing School opportunity, it came at the perfect time! I looked at the classes as a way to challenge myself, gain some insight into new areas of Marketing, and focus on growing.
I like that we are a standing appointment on my calendar so that each Monday, Tuesday, Wednesday and Friday I know I am going to be meeting with other folks in a similar boat to share our frustrations, experiences, ideas, and solutions.
My company (and my boss) are dedicated to training and development, which means that we look at the time I spend in class as an investment in the team.
By committing to learning something new each day, I am adding value to our business! I’m excited to gain the knowledge from the course as well as see the applications that my classmates find with the information.
When the class is over, I hope that I will have takeaways that I can use immediately to increase business and take our marketing to the next level!
Allie Mazza Matt Fetick Real Estate Team[fa icon="quote-right"]
I enrolled in Vyral Marketing School to learn valuable marketing skills to help my team grow by generating new clients, helping to sell our listings, and being more responsive with marketing materials by being less dependent on outside parties to do our marketing.
I really look forward to learning more about market research, copywriting, landing pages, auto-responders, Facebook ads, YouTube videos, banner ads, Photoshop, video editing, and more. The expansive curriculum is exciting and seems to cover everything!
There is an old saying that a former business mentor of mine used to say and it rings very true. “You have time for everything you want to do.”
I found the time and made myself available because I am genuinely interested in learning more about these topics. I have the support of my boss, so this is a priority for us. With that being said, real estate is a different adventure every day.
Graduating from the Vyral Marketing School will give me the confidence and competence to create quality marketing materials.
Jered Noonan Ask Sarita - Keller Williams Realty[fa icon="quote-right"]
I enrolled in Vyral Marketing School because I want to become a professional marketer.
I’m very interested in learning everything that I can and once I do, I want to get a satisfactory level of mastery in those things.
I hope to learn all things involving marketing, but if I had to specify, I’m really interested in learning copywriting and Facebook ads.
My motivation for doing this is to not just acquire knowledge, but to really see what I can do. I’m curious to push my limits of comfort and ability.
Currently, it isn’t too difficult to fit Vyral Marketing School into my schedule. I have a flexible job in food deliveries where I work part-time and still make good money doing so.
Besides that, I have two college classes, one of which I attend in-person.
Graduation would mean a great sense of accomplishment, more than I have felt in awhile. My main goals include life balance and graduating from school. It is something I know won’t be easy, but if I want it bad enough I will achieve it.
Brayden Schwab Vyral Marketing[fa icon="quote-right"]
I enrolled in Vyral Marketing School to learn even more about the marketing world.
I graduated with a degree in marketing and also have worked in the marketing field for about 2 years, I have learned so much at Vyral already, but I believe that you should never stop learning and one of the things I like most about marketing is that it's constantly changing, what used to work may not work anymore.
I am taking this class so that I can increase my skills to help my clients better their businesses and constantly stay on top!I don’t know much about graphic design or website building since we have a graphic design team at Vyral Marketing that handles everything in that department.
I want to learn how to do all those things so I can increase my own skills but also have first-hand knowledge of the applications. I simply want to become better at marketing, I want to help more businesses achieve their goals. The hardest part about studying with Vyral Marketing School is carving out time in my day, I come to work a little earlier than I used to in order to fit it into my schedule.
It's definitely a challenge, but I know that the benefits outweigh the early mornings and late days at work.
I have taken some techniques that I have learned from Real Estate coaches about time blocking in order to make sure that I am optimizing my time.
Graduating will make me feel so accomplished. I am so excited to really implement all the skills that I am learning in real-world situations.
Laura Wiehl Vyral Marketing[fa icon="quote-right"]
Vyral Marketing School Curriculum
You'll complete one daily lesson and attend class the next work day for 18 months.
Module 1: Adobe Photoshop - we find that understanding web graphics is the biggest bottle neck in the process - we get it out of the way
Module 2: Marketing Fundamentals - students need to understand direct response marketing principles
Module 3: Market Research and Search Engine Optimization (SEO) - learn how to research and understand a customer and their needs
Module 4: Copywriting - learn the principles to effectively write to someone's pain to offer a solution and get a direct response
Module 5: Landing Pages and Web Design - get that message on a website with a form or order button to generate leads and sales. Includes Wix, ClickFunnels, and Unbounce training
Module 6: Email Marketing - send emails to a permission-based list to get people to take action on the website
Module 7: Advanced Copywriting - learn advanced persuasive writing skills to create effective advertisements
Module 8: Online Advertising - learn how to use Facebook, display (banner), and YouTube ads to drive traffic to an offer for response. You get Facebook and Adwords certified.
Module 9: Adobe Illustrator - get the skills to use vector graphics to create remarkable content that does not require photos or video
Module 10: Video, Audio & Photography - learn how to use a camera and microphone to create creative and engaging marketing content. Includes Adobe Premiere & Audition training.
Module 11: Tracking and Measuring Results - discussion on customer value and using analytics to know if your marketing is working and generating profit
Module 12: Building Your Marketing Funnel - how to optimize the entire customer acquisition funnel from a 10,000 foot view
Module 13: Social Media Community - how to engage a target audience on social media so people start talking about you
Module 14: Advanced Conversion Rate Optimization - in-depth advanced tactics to get the most business from your website
Module 1: Adobe Photoshop Fundamentals
Lesson 1 - Photoshop CC 2018 Essential Training: The Basics (Units 1-3)
You'll learn how to open files, navigate the photoshop interface, and customize the photoshop interface.
Lesson 2 - Photoshop CC 2018 Essential Training: The Basics (Units 4-5)
You'll learn what the essential components of digital and print images are and how to crop, resize, straighten and adjust photos.
Lesson 3 - Photoshop CC 2018 Essential Training: The Basics (Units 6-8)
You'll learn how to work with layers and the essentials of working with color and brushes in photoshop.
Lesson 4 - Photoshop CC 2018 Essential Training: The Basics (Units 9-11)
You'll learn how to make selections, edit and retouch local pixels, and use blend modes in photoshop
Lesson 5 - Photoshop CC 2018 Essential Training: The Basics (Units 12-15)
You'll learn how to make essential transformations and work with smart objects, filters, and adjustment layers in photoshop
Module 2: Marketing Fundamentals
Lesson 1 - The Ultimate Marketing Plan (Chapters 1-3)
You'll learn the basics of crafting a message and presenting to the appropriate market.
Lesson 2 - The Ultimate Marketing Plan (Chapters 4-5)
You'll learn how real, legitimate proof and the perceptions of consumers affect your business and marketing efforts.
Lesson 3 - The Ultimate Marketing Plan (Chapters 6-7)
You'll learn how to harness the power of trends and how to take action steps no matter where you are at in your business or how big your budget is.
Lesson 4 - The Ultimate Marketing Plan (Chapters 8-10)
You'll learn why your customers are your #1 asset, the basics of getting referrals and how to generate short term sales surges.
Lesson 5 - The Ultimate Marketing Plan (Chapter 11)
You'll learn how, when, and why you should use the internet to deliver your message to your market.
Lesson 6 - The Ultimate Marketing Plan (Bonus Chapters)
You'll learn how to turn your ordinary business into a unique one and the power of "premiumization"
Module 3: Market Research and Search Engine Optimization
Lesson 1 - Online Marketing Foundations: Digital Market Research (Units 1-4)
You'll learn how to conduct research to gain insights about demand in your market, your competition, and media buying.
Lesson 2 - Online Marketing Foundations: Digital Market Research (Units 5-6 and “Continuous Improvement”)
You'll look at a case study and apply what you know to find a solution. You will also learn about the tools professional market researchers use to gain powerful insights.
Lesson 3 - Identifying and understanding your target market (20 Questions)
You'll answer 20 questions about your market to create a vivid picture and understanding of your market so that you can craft an offer that fulfills all the needs of your clients.
Lesson 4 - Photoshop CC 2018 Essential Training Review: The Basics (Units 1-3)
You'll review how to open files, navigate the photoshop interface, and customize the photoshop interface.
Lesson 5 - SEO Foundations (Units 1-3)
You'll get an overview of SEO, why keywords are the foundation of SEO, and how search engines and people view webpages.
Lesson 6 - SEO Foundations (Units 4-5)
You'll learn the basics behind technical SEO and long-term content planning.
Lesson 7 - SEO Foundations (Units 6-8)
You'll learn link-building strategies, how to measure the effectiveness of your SEO and how to use SEO for Ecommerce.
Lesson 8 - SEO Foundations (Units 9-10)
You'll learn how to conduct local and mobile SEO.
Lesson 9 - Learning Canva (All Lessons)
You'll learn how to use Canva, a powerful, yet simple graphic editor, so that you can quickly and easily create content.
Lesson 10 - Photoshop CC 2018 Essential Training Review: The Basics (Units 4-5)
You'll review what the essential components of digital and print images are and how to crop, resize, straighten and adjust photos.
Lesson 11 - Photoshop CC 2018 Essential Training Review: The Basics (Units 6-8)
You'll review how to work with layers and the essentials of working with color and brushes in Photoshop.
Lesson 12 - Photoshop CC 2018 Essential Training Review: The Basics (Units 9-11)
You'll review how to make selections, edit and retouch local pixels, and use blend modes in Photoshop
Lesson 13 - Photoshop CC 2018 Essential Training Review: The Basics (Units 12-15)
You'll review how to make essential transformations and work with smart objects, filters, and adjustment layers in photoshop
Module 4: Copywriting
Lesson 1 - Learning to Write Marketing Copy (Units 1-2A)
You'll learn what copywriting is, how to prepare to write copy and what types of copywriting exist.
Lesson 2 - Learning to Write Marketing Copy (Units 2B-Conclusion)
You'll learn a basic overview of the rules and techniques used to write excellent copy.
Lesson 3 - The Ultimate Sales Letter (Chapter 1)
You'll learn how to get into the head of your ideal prospects and how to breakdown your offer so that you can match your sales message to your target market.
Lesson 4 - The Ultimate Sales Letter (Chapters 2-3)
You'll learn how to get your sales message delivered, opened and read by using the tools and tricks that Dan Kennedy uses himself. You'll also learn how to go from an "annoying pest to a welcomed guest" by using the AIDA framework and writing catchy headlines.
Lesson 5 - The Ultimate Sales Letter (Chapters 4-5)
You'll learn how to address price in your sales letter, if it is even necessary! You'll also learn how to apply sales pressure through the written word and motivate people to take action immediately.
Lesson 6 - The Ultimate Sales Letter (Chapters 6-7)
You'll learn how to write your first draft, revise it to increase it's effectiveness, and rewrite it to add in your personal style. You'll also learn how to handle objections, answer questions and stir people to action.
Lesson 7 - The Ultimate Sales Letter (Chapter 8)
You'll learn how to put the final brushstrokes on your message to increase readership and conversion. You'll also learn to write headlines, post scripts (p.s.) and use graphics to enhance your message.
Lesson 8 - The Ultimate Sales Letter (Chapters 9-11)
You'll learn how to test your sales letter before you send it out and guarantee that it will get results. You'll also learn how, when and why you should use a sales letter.
Lesson 9 - Photoshop CC 2018 Essential Training: Photography (Units 1-3)
You learn how to use creative adjustment layers and fill layers to enhance your photographs. You'll also learn how to retouch a photograph to remove blemishes.
Lesson 10 - The Ultimate Sales Letter (Chapters 12-13)
You'll learn how to use a sequence of sales messages so that you can create a relationship with your prospects and how to write copy for the web.
Lesson 11 - The Adweek Copywriting Handbook (Chapters 1-4)
You'll learn about the qualities of a great copy writer and what it takes to learn the craft. You'll also learn about the role that graphic elements play in an advertisement.
Lesson 12 - The Adweek Copywriting Handbook (Chapters 5-9)
You'll learn how to write the critical first sentence of your copy, how to create a buying environment with your words, how to get agreement from the reader, how to keep the reader engaged, and how to overcome your limiting beliefs about being a copywriter.
Lesson 13 - The Adweek Copywriting Handbook (Chapters 10-14)
You'll learn how to sit down and write an advertisement, use emotion in your copy, and keep people reading from one paragraph to the next. You'll also learn why you sell a concept and not your product or service and how much copy you should write.
Lesson 14 - Photoshop CC 2018 Essential Training: Photography (Units 4-6)
You'll learn how to combine multiple images, work with smart objects, and use essential filters for photographers to enhance your images and create better content.
Lesson 15 - The Adweek Copywriting Handbook (Chapters 15-17)
You'll learn about the importance of writing in the second person, how to predict what your readers are thinking and answer their questions with your copy and how to refine and edit your copy to its purest form.
Lesson 16 - The Adweek Copywriting Handbook (Chapter 18)
You'll learn about 23 powerful concepts to copywriting and how to use them in your ads starting immediately.
Lesson 17 - The Adweek Copywriting Handbook (Chapter 19A)
You'll study the first 15 psychological triggers behind why people make decision and why they buy including the feeling of involvement and ownership, honesty, credibility, and more!
Lesson 18 - The Adweek Copywriting Handbook (Chapter 19B)
You'll study the remaining 16 psychological triggers behind why people make decisions and why they buy like the desire to belong, the desire to collect, the sense of urgency, and more!
Lesson 19 - Photoshop CC 2018 Essential Training: Photography (Units 7-8)
You'll learn about the essential techniques behind painting in photoshop and how to use type, shapes, layer effects and styles to create unique images and content for your business.
Lesson 20 - The Adweek Copywriting Handbook (Chapters 20-24)
You'll learn how to position your offer so that people are eager to pay for it, which level you should write at, 7 simple steps to writing great copy, and review several great copywriting examples.
Lesson 21 - The Adweek Copywriting Handbook (Chapters 25-31)
You'll review ads both good and bad then you will apply the principles and tools you have learned to critique them and discover what works.
Lesson 22 - The Adweek Copywriting Handbook (Chapters 32-35)
You'll continue to study ads and apply what you have learned so that you can fine tune your copywriting abilities.
Lesson 23 - The Adweek Copywriting Handbook (Chapter 36)
You'll learn how to write copy for different forms of media like the internet, direct mail, television, radio and more!
Lesson 24 - Photoshop CC 2018 Essential Training: Photography (Units 9-10)
You'll l review how to use artboard and libraries. You'll also learn how to export and share your files for different types of media.
Module 5: Landing Pages and Web Design
Lesson 1 - Photoshop for Web Design (Units 1-2)
You'll learn how to set up your project for web design and the fundamentals of responsive design so that you can create stunning and effective webpages.
Lesson 2 - Photoshop for Web Design (Units 3-6)
You'll learn the process of web design in photoshop, tips for collaborating with other designers and developers, what to consider when designing your site and how to export your masterpiece for development.
Lesson 3 - Unbounce Training (“Improving your marketing Campaigns with Landing Pages” A)
You'll learn what landing pages are, when and how to use them, and the fundamental elements of a good landing page.
Lesson 4 - Unbounce Training (“Improving your marketing Campaigns with Landing Pages” B)
You'll learn how to build your landing page, test it, measure its performance and the next step you should take to improve your landing pages.
Lesson 5 - Landing Page Optimization (Chapters 1-2)
You will learn about the role that landing page optimization plays in marketing and you will gain an understanding of different types of landing pages, audience segments, conversions actions, and how to calculate the economic value of a landing page.
Lesson 6 - Landing Page Optimization (Chapter 3)
You'll learn how to get into the minds of your customers so that you can better meet their needs and help solve their problems.
Lesson 7 - Photoshop for UX Design (Units 1-2)
You'll learn how to set up your project using artboards, grids, guides, and guide layouts so you can develop an effective workflow for designing beautiful webpages. You'll also learn how to create a static wireframe.
Lesson 8 - Landing Page Optimization (Chapter 4A)
You'll learn about the four steps involved in online decision making so that you can create more effective landing pages.
Lesson 9 - Landing Page Optimization (Chapter 4B)
You'll study in depth examples of websites that use the four steps involved in online decision making and evaluate what works and what doesn't.
Lesson 10 - Landing Page Optimization (Chapter 5)
You'll learn methods to uncover issues with your landing pages and the fundamentals of web usability.
Lesson 11 - Landing Page Optimization (Chapter 6)
You'll learn a comprehensive framework for evaluating which parts of your webpage to fine tune.
Lesson 12 - Photoshop for UX Design (Units 3-4)
You'll learn techniques to ensure that you create a pixel perfect webpage in photoshop and you'll learn how to export your work for use in InVision.
Lesson 13 - Landing Page Optimization (Chapter 7)
You'll learn about the complex nature behind testing and some of the math used to test webpages. You'll also learn how to design a test so that you can improve your webpages right away.
Lesson 14 - Landing Page Optimization (Chapter 8A)
You'll learn about all the different testing and tuning methods you can use to improve your webpages.
Lesson 15 - Landing Page Optimization (Chapter 8B)
You'll learn about the advantages and drawbacks of the methods you studied in the previous lesson.
Lesson 16 - Unbounce Training (“Level Up Your Copy to Increase Conversions” A)
You'll learn about the 5 pieces of copy that every landing page must have and the importance of getting to know your audience before begin to build your page.
Lesson 17 - Unbounce Training (“Level Up Your Copy to Increase Conversions” B)
You'll learn how to write copy that optimizes your conversion rates and how to design a page so that the most important pieces of copy and information are easy for your audience to find.
Lesson 18 - Unbounce Training (“Getting Started with A/B Testing” A)
You'll learn why A/B testing is so useful, the 5 elements you must test and how to come up with new ideas to test.
Lesson 19 - Unbounce Training (“Getting Started with A/B Testing” B)
You'll learn how to set up and A/B test in unbounce and look at case studies for inspiration.
Lesson 20 - Landing Page Optimization (Chapter 9)
You'll learn about the logistics of testing a landing page and whether it is better to outsource or use in-house resources.
Lesson 21 - Landing Page Optimization (Chapter 10)
You'll learn a detailed framework that you can use to put a plan in action right away.
Lesson 22 - Modular UX Design with Photoshop (All Units)
You'll learn how to use smart object style sheets, create PSD templates, and some tips and tricks like using layer comps to enhance your workflow.
Lesson 23 - Landing Page Optimization (Chapters 11-12A)
You'll learn how to avoid real world pitfalls behind landing page optimization.
Lesson 24 - Landing Page Optimization (Chapter 12B)
You'll learn how to determine the lifetime valu of a conversion action.
Lesson 25 - Landing Page Optimization (Chapter 13)
You'll learn how to avoid paralyzation by the plethora of optimization techniques that exist.
Lesson 26 - Landing Page Optimization (Chapter 14)
You'll learn about the dangers of collecting insufficient data and what to do if you have insufficient data.
Lesson 27 - Landing Page Optimization (Chapter 15)
You'll learn how to define and measure the success of your landing page.
Lesson 28 - Learning Photoshop Automation (Unit 1)
You'll learn how to use actions to speed up your workflow and automate the basic processes of your projects so you can save time.
Lesson 29 - Learning Photoshop Automation (Units 2-3)
You'll learn how to work with and apply commands to multiple images at once to save time and create unity among your images.
Lesson 30 - Adobe Color Essential Training (All Units)
You'll learn how to create color themes using Adobe Color so that you can quickly decide on colors for your webpages or brands.
Lesson 31 - Create Any Sales Funnel with Click Funnels (Intro A)
You'll learn the fundamentals of click funnels and the principles behnid creating effective funnels with the powerful software.
Lesson 32 - Create Any Sales Funnel with Click Funnels (Intro B)
You'll take a tour of the Click Funnels interface and gain deeper knowledge of the tools available.
Lesson 33 - Create Any Sales Funnel with Click Funnels (Intro C)
You'll study different funnels and learn which to use and when you should use it.
Lesson 34 - Create Any Sales Funnel with Click Funnels (“Click Funnels Walk Through”)
You'll learn how to optimize and test your funnels for the best results.
Lesson 35 - Digital Media Foundations (Units 1-3)
You'll learn about how computers "think" and process images. You'll also learn how cameras process color and study the language of color.
Lesson 36 - Digital Media Foundations (Units 4-8)
You'll learn why the shape of your pictures and the speed of your videos matters and study codecs, waveforms, vectorscopes, audio components and color wheels.
Lesson 37 - Design Aesthetics for The Web (Units 1-2)
You'll learn what aesthetics is an how to use the elements of design to create beautiful webpages.
Lesson 38 - Design Aesthetics for The Web (Unit 3)
You'll learn how to incorporate the principles of design into your webpages.
Lesson 39 - Design Aesthetics for The Web (Units 4 -5)
You'll study the function of web design in various industries and the different design trends that you can take advantage of to improve your websites. You'll also learn about the role that a designer plays in web development.
Lesson 40 - User Experience for Web Designers (Units 1-5)
You'll study the elements that make a good user experience, how to lay out a website so that navigation is easy, and how to write for the web so that your information is clear and easy to read.
Lesson 41 - User Experience for Web Designers (Units 6-12)
You'll study the different types of webpages that make up a website, the different form of media you can use to tell your story, and how to balance advertisements and content.
Lesson 42 - Mapping the Modern Web Design Process (Units 1-6A)
You'll learn the first six steps of the web design process like developing your content strategy and testing your prebuild.
Lesson 43 - Mapping the Modern Web Design Process (Units 6B-10)
You'll learn the final six steps of the web design process like optimizing your site, launching it, and resetting it.
Lesson 44 - WordPress Essential Training (Units 1-3A)
You'll learn how WordPress works and how to create posts.
Lesson 45 - WordPress Essential Training (Unit 3B)
You'll learn how to revise, edit and optimize your posts using the powerful tools within WordPress.
Lesson 46 - WordPress Essential Training (Units 4-6)
You'll learn how to add images and media to your posts, create pages, and manage your content.
Lesson 47 - WordPress Essential Training (Units 7-8)
You'll learn how to enhance the appearance of your site and how to use plugins to extend the power of WordPress.
Lesson 48 - WordPress Essential Training (Units 9-10)
You'll study how WordPress handles users and how to use the settings to create a worksspace tailored to your preferences.
Lesson 49 - Wordpress Essential Training (Units 11-14)
You'll learn how to to get and interact with users, and the security and maitenance that is necessary to run and maintain a WordPress site.
Lesson 50 - Wix Academy ("Getting Started with Webpages" A)
You'll learn what kind of website you need, which compents are crucial to your website, and how to determine your target audience, select the right template and choose your domain name.
Lesson 51 - Wix Academy ("Getting Started with Webpages" B)
You'll learn how to build sitemaps and site structures, and 11 easy steps to create your website on Wix. You'll also study website navigation, research your competitors and gather your website assets.
Lesson 52 - Wix Academy ("Content for Your Website" A)
You'll learn how to create a stunning homepages, how to take photos and create images for the web so that your site stands out, and how to use your assets to make your page stand out.
Lesson 53 - Wix Academy ("Content for Your Website" B)
You'll learn which content elements build trust, how to keep your website fresh, and study basic copyright laws to keep your content safe.
Lesson 54 - Wix Academy (“Web Design")
You'll learn how to create a logo, which typeface you should use, how to animate your website and some essential composition rules you should consider when you build your site.
You'll learn why you need a landing page, study the different types and components of landing pages, practice the design process and develop your strategy.
You'll learn how to measure the performance of your website, promote your site, and look at a case study to learn what works and what doesn't.
Lesson 57 - Wix Academy ("How to Start a Blog")
You'll learn why it's important that you have a blog, study the elements that drive traffic to a blog and how to connect with your taget audience to establish trust and authority.
Lesson 58 - Wix Academy ("How to Set Up a Blog")
You'll learn how to build your blog on Wix and meet the technical needs of a blog.
Lesson 59 - Wix Academy ("How to Write a Blog")
You'll learn how to title your blog and develop a strategy for you blog. You'll also learn the best practices for writing a blog.
Lesson 60 - Wix Academy ("How to Promote Your Blog")
You'll learn why you need to promote your blog, how to assess it's performance, and the best practices for blog promotion.
Module 6: Email Marketing
Lesson 1 - Wix Academy ("Getting Started with Email Marketing")
You'll learn how to use the Wix Shout out editor to send emails to your database. You'll also learn how to grow your email list and write a checklist to make sure that every email you send is up to your standards before you send it.
You'll learn 5 tips for writing an email newsletter, how to write catchy subject lines, how to use automation to engage site visitors and how to stay out of your audiences spam folder.
You'll learn the basics of measuring and analyzing the performance of your emails, study email deliverability and how it affects your campaigns and how to boost your click through rate.
Lesson 4 - Photoshop for Designers: Textures (Units 1-2)
You'll learn how to apply textures with blend modes, layer masks, clipping masks and brushes to add an extra dimension to your projects and create more engaging content.
Lesson 5 - Photoshop for Designers: Textures (Unit 3)
You'll learn how to apply textures by using filters so that you can create more powerful artwork and photos to engage your audience.
Lesson 6 - Optimizing Marketing emails (All Units)
You'll study the basics of email marketing, learn about the different tools available, study how email fits into the greater scheme of your marketing plan and learn how to optimize for mobile and increase engagement.
Lesson 7 - Managing Email Marketing Campaigns (All Units)
You'll learn how to manage your email list, create an email campaign and optimize the deliverability and click through rates.
Lesson 8 - Email Marketing Mastery (“Start Here”)
You'll study the role emails play in marketing deeply, learn about the 3 types of emails and 2 send types, and you will study list/database management in depth.
Lesson 9 - Email Marketing Mastery (“Email Campaign Creation” A)
You'll learn how to create your 30 day and 90 day email marketing calendar so your newsletters and email blasts are always timely and deliver value at the right time.
Lesson 10 - Email Marketing Mastery (“Email Campaign Creation” B)
You'll learn how to gather your promotional assets so you can create a voice with your emails.
Lesson 11 - Email Marketing Mastery (“Email Campaign Creation” C)
You'll study 3 different types of email campaigns including the indoctrination campaign, the engagement campaign and the ascension campaign. You'll also learn when you should use the different types of email campaigns and why
Lesson 12 - Email Marketing Mastery (“Email Campaign Creation” D)
You'll study 4 different types of email campaigns including the consumption campaign, the segmentation campaign, the re-engagement campaign and the win back campaign. You'll also learn when you should use each of the campaigns.
Lesson 13 - Email Marketing Mastery (“Email Copywriting” A)
You'll gather great examples of email copy to model and study the four reasons people buy so you can write copy that is effective and gets results.
Lesson 14 - Email Marketing Mastery (“Email Copywriting” B)
You'll learn why subject lines play a major role in your email copy, how to write the body copy, and how to get people to click in your email.
Lesson 15 - Email Marketing Mastery ("Optimizing Opens and Clicks" and "Tracking and Measuring Results")
You'll learn how to get more clicks and opens, benchmark your results, and when and why you should track and measure results.
Lesson 16 - Email Marketing Mastery (“Email Deliverability”)
You'll learn how to prove you're not a spammer, how to use your mailer reputation, sender infrastructure and audience engagement to improve engagement, and how to track engagement and deliverability.
Module 7: Advanced Copywriting
Lesson 1 - Copywriting Mastery (“Start Here” A)
You'll learn what copywriting is, study the value journey, learn about the 3 fundamentals of copywriting, and define your prospect.
Lesson 2 - Copywriting Mastery (“Start Here” B)
You'll learn how to connect with the prospect, write with purpose, conduct research and review everything you've learned about copywriting so far.
Lesson 3 - Copywriting Mastery (“Diving Deeper into Effective Copywriting”)
You'll learn how to write like you talk, use stories, find your voice and write with passion so that you copy really speaks to your prospects.
Lesson 4 - Copywriting Mastery (“What is Your Copy Really Selling?”)
You'll learn how to determine your USP, identify the benefits of your offer, and articulate those benefits to your prospects.
Lesson 5 - Copywriting Mastery (“Persuading Your Prospect” A)
You'll learn how to connect with your prospect on a personal level so that they feel like you have the solution they need.
Lesson 6 - Copywriting Mastery (“Persuading Your Prospect” B)
You'll study the core buying emotions so that you can better relate to your prospect and help them solve their problem.
Lesson 7 - Copywriting Mastery (“Anatomy of a Successful Sales Person”)
You'll study headlines, leads, the sales argument, the close, garauntees, the p.s. and learn how to put it all together.
Lesson 8 - Copywriting Mastery (“Copywriting Secrets from the Masters”)
You'll study the successful techniques that have been used by world class copywriters so that you can model their writing to improve yours.
Module 8: Online Advertising
Lesson 1 - Facebook Marketing: Advertising (Units 1-3)
You'll learn how facebook ads work and how to create them.
Lesson 2 - Facebook Marketing: Advertising (Units 4-6)
You'll learn about different advertising options within the Facebook ad platform, what the each metric means and how to implement best practices.
Lesson 3 - Facebook Marketing: Advanced Advertising (Units 1-4)
You'll learn what the Facebook power editor is, how to manage ads, campaigns and pages using the power editor, and how custom audiences work.
Lesson 4 - Facebook Marketing: Advanced Advertising (Units 5-9)
You'll learn about some of the advanced features that power editors offers and how to use the facebook pixel to track the performance of your ads. You'll also learn how to use the Facebook business manager, retarget website visitors, and you'll get a few extra tips about the Facebook ad platform.
Lesson 5 - Paid Online Traffic ("Start Here" and "Paid Traffic as a System" A)
You'll learn how to create a customer avatar and incorporate your advertising into your marketing funnel. You'll also learn how to create a system around your advertising, handle warm traffic and handle hot traffic.
Lesson 6 - Paid Online Traffic ("Paid Traffic as a System" B)
You'll learn the difference between hot and warm traffic, and find your market so that your ads reach the right audience and are more effective.
Lesson 7 - Paid Online Traffic ("Deeper Dive: Facebook Ad Platform")
You'll take a deeper look into the Facebook ad platform and review some of the material you learned in previous lessons.
Lesson 8 - Paid Online Traffic ("Retargeting to Maximize Results")
You'll learn how to segment your audiences by visitor traffic and retarget to those audiences so that your messages resonate with them.
Lesson 9 - Paid Online Traffic (“Troubleshooting Your Campaigns”)
You'll learn how to troubleshoot your campaigns, offers, targeting, ad copy, and ad creative so that you can improve your results.
Lesson 10 - Paid Online Traffic ("Other Channels" A)
You'll learn about all the different channels that you can use to run ads including Twitter and Linked In. You'll also learn how to use content distribution networks.
Lesson 11 - Paid Online Traffic ("Other Channels" B)
You'll learn how to use dedicated email drops, Google, and Youtube so that you can leverage your ads on many platforms.
Lesson 12 - Advertising on Instagram (All Units)
You'll learn the basics of advertising on Instagram, which content to use on Instagram, the meaning behind the metrics, and how to create an entire campaign on Instagram.
Lesson 13 - Google Adwords Essential Training (Units 1-3)
You'll get an overview of pay-per-click advertising and the Adwords interface. You'll also learn what to do before you start advertising so you don't waste your time and money.
Lesson 14 - Google Adwords Essential Training (Units 4-5)
You'll learn how to research keywords and implement your research in your very first campaign.
Lesson 15 - Google Adwords Essential Training (Units 6-8)
Lesson 16 - Google Adwords Essential Training (Units 9-10)
Lesson 17 - Adwords - Intermediate Techniques (Units 1-2)
Lesson 18 - Adwords - Intermediate Techniques (Units 3-5)
Lesson 19 - Advanced Google Adwords (Units 1-3)
Lesson 20 - Advanced Google Adwords (Units 4-5)
Module 9: Adobe Illustrator
Lesson 1 - Illustrator CC 2018 Essential Training (Units 1-4)
Lesson 2 - Illustrator CC 2018 Essential Training (Units 5-6)
Lesson 3 - Illustrator CC 2018 Essential Training (Units 7-8)
Lesson 4 - Illustrator CC 2018 Essential Training (Units 9-10)
Lesson 5 - Illustrator CC 2018 Essential Training (Units 11-12)
Lesson 6 - Illustrator CC 2018 Essential Training (Units 13-15)
Lesson 7 - Creating Infographics w/ Illustrator (Units 1-3 A)
Lesson 8 - Creating Infographics with Illustrator (Unit 3 B)
Lesson 9 - Creating Infographics with Illustrator (Unit 4)
Lesson 10 - Creating Infographics with Illustrator (Units 5-6)
Module 10: Content Marketing
Lesson 1 - Content Marketing Mastery ("Start Here")
Lesson 2 - Content Marketing Mastery (“Top of Funnel Content”)
Lesson 3 - Content Marketing Mastery (“Middle of Funnel Content”)
Lesson 4 - Content Marketing Mastery ("Bottom of Funnel Content")
Lesson 5 - Content Marketing Mastery ("Blog Marketing" A)
Lesson 6 - Content Marketing Mastery ("Blog Marketing" B)
Lesson 7 - Content Marketing Mastery ("Blog Marketing" C)
Lesson 8 - Content Marketing Mastery (“Content Distribution” A)
Lesson 9 - Content Marketing Mastery ("Content Distribution" B)
Lesson 10 - Video Foundations: Cameras and Shooting (Units 1-2)
Lesson 11 - Video Foundations: Cameras and Shooting (Units 3-4)
Lesson 12 - Video Foundations: Cameras and Shooting (Units 5)
Lesson 13 - Premiere Pro CC 2017: Essential Training (Units 1-2)
Lesson 14 - Premiere Pro CC 2017: Essential Training (Unit 3)
Lesson 15 - Premiere Pro CC 2017: Essential Training (Unit 4)
Lesson 16 - Premiere Pro CC 2017: Essential Training (Unit 5-6)
Lesson 17 - Premiere Pro CC 2017: Essential Training (Units 7-8)
Lesson 18 - Premiere Pro CC 2017: Essential Training (Unit 9)
Lesson 20 - Premiere Pro CC 2017: Essential Training (Units 10-11)
Lesson 21 - Premiere Pro CC 2017: Essential Training (Units 12-13)
Lesson 22 - Camtasia for Video-Based Business Communication (Units 1-3)
Lesson 23 - Camtasia for Video-Based Business Communication (Units 4-5)
Lesson 24 - DSLR Video Tips: Technical Knowledge (Units 1-6)
Lesson 25 - DSLR Video Tips: Technical Knowledge (Units 7-11)
Lesson 26 - DSLR Video Tips: Technical Knowledge (Units 12-16)
Lesson 27 - DSLR Video Tips: Technical Knowledge (Units 17-21)
Lesson 28 - DSLR Video Tips: Lighting (Units 1-4)
Lesson 29 - DSLR Video Tips: Lighting (Units 5-8, 10)
Lesson 30 - Producing Professional Podcasts (Unit 1)
Lesson 31 - Producing Professional Podcasts (Unit 2)
Lesson 32 - Producing Professional Podcasts (Units 3-4)
Lesson 33 - Producing Professional Podcasts (Unit 5)
Lesson 34 - Producing Professional Podcasts (Units 6-7)
Lesson 35 - Producing Professional Podcasts (Units 8-9)
Lesson 36 - Producing a Professional Webinar (Units 1-2)
Lesson 37 - Producing a Professional Webinar (Units 3-4)
Lesson 38 - Producing a Professional Webinar (Units 5-8)
Lesson 39 - Webinars for Lead Gen (All Units)
Lesson 40 - Live Video Streaming Essential Skills (All Units)
Module 11: Tracking and Measuring Your Performance
Lesson 1 - Google Analytics Essential Training (Units 1-3)
Lesson 2 - Google Analytics Essential Training (Units 4-6)
Lesson 3 - Google Analytics Essential Training (Units 7-11)
Lesson 4 - Analytics and Data Mastery ("Start Here")
Lesson 5 - Analytics and Data Mastery (“Data Collection Strategies”)
Lesson 6 - Analytics and Data Mastery (“Data Collection Strategies” B)
Lesson 7 - Analytics and Data Mastery (“Top of Funnel Analytics”)
Lesson 8 - Analytics and Data Mastery (“Middle of Funnel Analytics” A)
Lesson 9 - Analytics and Data Mastery (“Middle of Funnel Analytics” B)
Lesson 10 - Analytics and Data Mastery (“Bottom of Funnel Analytics”)
Lesson 11 - Analytics and Data Mastery (“Retention and Monetization Analytics”)
Lesson 12 - Analytics and Data Mastery (“Retention and Monetization Analytics” B)
Lesson 13 - Analytics and Data Mastery (“Running a Data Driven Business” A)
Lesson 14 - Analytics and Data Mastery (“Running a Data Driven Business” B)
Lesson 15 - Advanced Google Analytics (Units 1-3)
Lesson 16 - Advanced Google Analytics (Units 4-6)
Module 12: Building Your Marketing Funnel
Lesson 1 - Conversion Funnel Mastery ("Start Here" and "Determine Product/Market Fit")
Lesson 2 - Conversion Funnel Mastery ("Optimize the Lead Magnet")
Lesson 3 - Conversion Funnel Mastery ("Optimize the Tripwire Offer")
Lesson 4 - Conversion Funnel Mastery ("Offer a profit Maximizer")
Lesson 5 - Conversion Funnel Mastery ("Architect a Return Path" A)
Lesson 6 - Conversion Funnel Mastery ("Architect a Return Path" B)
Lesson 7 - Conversion Funnel Mastery ("Architect a Return Path" C)
Module 13: Social Media Management
Lesson 1 - Social and Community Mastery ("Start Here")
Lesson 2 - Social and Community Mastery ("Social Listening" A)
Lesson 3 - Social and Community Mastery ("Social Listening" B)
Lesson 4 - Social and Community Mastery ("Social Influencing" A)
Lesson 5 - Social and Community Mastery ("Social Influencing" B)
Lesson 6 - Social and Community Mastery ("Social Influencing" C)
Lesson 7 - Social and Community Mastery ("Social Networking")
Lesson 8 - Social and Community Mastery ("Social Selling" A)
Lesson 9 - Social and Community Mastery ("Social Selling" B)
Lesson 10 - Community Management Mastery ("Start Here")
Lesson 11 - Community Management Mastery ("Positioning Your Community" and "Growing Your Community")
Lesson 12 - Community Management Mastery ("Community Content and Engagement" and "Optimizing the Community Experience")
Lesson 13 - Community Management Mastery ("Community Management Strategies")
Lesson 14 - Community Management Mastery ("Community Metrics and Tools")
Module 14: Advanced Search Engine and Conversion Rate Optimization
Lesson 1 - Search Marketing Mastery ("Start Here")
Lesson 2 - Search Marketing Mastery ("Intent, Context and Assets" A)
Lesson 3 - Search Marketing Mastery ("Intent, Context and Assets" B)
Lesson 4 - Search Marketing Mastery ("Channels, Optimization and Ascension" A)
Lesson 5 - Search Marketing Mastery ("Channels, Optimization and Ascension" B)
Lesson 6 - Search Marketing Mastery ("Experience Optimization" A)
Lesson 7 - Search Marketing Mastery ("Experience Optimization" B)
Lesson 8 - Search Marketing Mastery ("Experience Optimization" C)
Lesson 9 - Search Marketing Mastery ("Earned Media and Link Building")
Lesson 10 - Optimization and Testing Mastery ("Start Here")
Lesson 11 - Optimization and Testing Mastery ("Intro to Optimization" A)
Lesson 12 - Optimization and Testing Mastery ("Intro to Optimization" B)
Lesson 13 - Optimization and Testing Mastery ("Identifying and Prioritizing Tests")
Lesson 14 - Optimization and Testing Mastery ("Element Selection")
Lesson 15 - Optimization and Testing Mastery ("Hypothesis Construction" and "Split Testing" A)
Lesson 16 - Optimization and Testing Mastery ("Split Testing" B)
Lesson 17 - Optimization and Testing Mastery (“Optimization Methods” A)
Lesson 18 - Optimization and Testing Mastery ("Optimization Methods" B)
Vyral Marketing School Founding principles
by Frank Klesitz
1. Start with the market, not the degree.
I’m not a fan of “college” for a non-professional degree. College is no longer the path to a prosperous career that it used to be. With the exception of professional degrees, a college education does not guarantees any level of financial security or prosperity. Meanwhile many students view higher education as exactly that, a path to financial security and prosperity.
The common belief is that a degree will lead to a career, a career will lead to an income, and that income will pay off the college “investment” and lead to financial security and prosperity down the road. Unfortunately, that’s not the case, and this assumption is deeply flawed. A degree with this purpose is only worth what an employer is willing to pay you when you graduate. Despite this truth, many students go deep in debt “investing” in a college education without first learning who will hire them and how much they will earn. As a result, many students have a worthless degree, by definition - they graduate only to learn after the fact that no employer values their newly acquired skills. The fact is people pay you to solve a problem, that’s it. Your employer does not care about your communications degree, they want you to be able to talk to customers, give presentations, and lead employees.
We believe you start with a problem to solve, then get the skills to solve it. The #1 problem on your employer’s mind is getting and retaining customers. If every client at your company quits tomorrow you will be out of a job, but if you can solve the problem of customer acquisition and retention you will be the highest paid employee at your company. This school teaches how to solve these problems. When you get your employer’s phone and cash register to ring with sales, any smart employer will happily pay you a healthy percentage of the earnings you helped them create. That’s how you make money in marketing and advertising. When it comes to your career, only invest in the skills you know there is demand for first.
2. Focused, not broad instruction
College is a very expensive place to “find yourself”, to discover your purpose, and find what you want to do with your life. We recommend the public library and Meetup.com for that. College serves a purpose to educate the public and create a more informed citizenry, but at what cost?
I’m a fan of a free, government-subsidized education across many topics so we have an educated and informed citizenry. If you’re the one, however, paying for education only to get a higher paying job, you need to specialize and learn an economically valuable skill. Who gets paid more, the family doctor or the cardiothoracic surgeon?
There’s no point in taking classes on administration, philosophy, communication, or history if it does not help your chosen employer solve the problem they are paying you to solve. We believe you specialize to solve a problem, not generalize to solve them all. If you are going to college to increase your earning potential and financial security, 100% of your educational focus must go to mastery of a specific skill/talent to get paid. As a marketer, it’s your skill to identify a market in need, earn the markets trust, and communicate why the market should pay you, or your employer, to solve the problem. You must master the specific skill of generating a steady stream of customers for your employer. You don’t do that by dabbling, it takes focused, deliberate study AND work to master a skill and become a professional. Professional football players don’t study and practice baseball, auto mechanics don’t study and work on airplane engines, heart surgeons don’t study and operate on teeth, and digital marketers don’t study communications, philosophy, or the history of rock’n roll. Don’t waste your time and money studying things that don’t help you get more clients/customers and keep existing ones. You will focus on only one thing in Vyral Marketing School – generating leads and sales.
3. Application, not lectures
Throughout history, education was applied. Employers value what you can do, not what you know. In the past you would have shadowed a blacksmith to learn how to make tools. You would have worked on a farm to learn how to grow excellent crops and raise healthy livestock. You would have watched the doctor operate to learn how to save lives. Only after WWII was education mass produced with 1,200 students jammed into a lecture hall. The current model exists because it’s more profitable for universities to take your money this way. This model certainly doesn’t exist because it’s the best way to learn.
Why spend the time to go to class and listen to a teacher lecture when the same learning experience can be achieved through video? We believe you watch lectures on video, then apply the material in class. This is called the “flipped classroom” and it’s the future of education. You are given an assignment of videos or readings to complete on your own time, then you meet with like-minded students, in a small group, to discuss how you will apply your new knowledge to solve a problem. For example, when learning how to get customers for an employer, you may watch a lecture on how to write a great headline. The very next day you discuss how to improve your employer’s current headlines in a small group with other students. Then, you actually go rewrite the headline! Crazy? I know. You now get immediate real-world feedback. This is how you learn. You also can’t cheat. You are tested by reality, in real time – just like life. Your employer, and the marketplace at large, do not care about your GPA or test taking ability. They only care about what you can do with what you know. Your only test at Vyral Marketing school is if your marketing generates leads and sales for your employer. Your report card is the results you deliver, not the tests you pass.
4. Employers pay tuition, not you
Before launching a product, smart business people get letters of intent from customers who will buy it before they create it. Infomercials back in the day required 6-8 weeks for delivery because the product wasn’t even created yet – they ran ads to make sure there was demand first. Services like Kickstarter raise money from customers before the product is created! We believe you secure a job or raise before you get the education.
Employers spend a fortune to hire great people. It costs even more to train them. You need to help them reduce that expense. If they retain the services of a recruiter, they typically pay 30% of your salary to hire you! If you approached an employer upfront, before they spent all this money, and asked them “Would you pay me if I could help you solve your problems?” Every single one will say “Yes!" (and then likely go into shock since most employees don't think this way). As you then took your training with the specific intent of solving a problem for your future or current employer - with a guaranteed higher salary or job upon completion - ask if you could get to work right away applying what you're learning. Get them results now. Why wait? This reduces the risk you’re a poor fit for the employer, and it reduces your risk you won’t get paid for your skills. You get to know them and they get to know you! There’s just no need to go into student debt for non-professional higher education. Get a letter of intent from your current or future employer they will pay you “x” when you get a result with your new skills. Then, ask them to pay your Vyral Marketing School tuition since your saving them all their internal training costs and the cost to find a great hire like you.
5. Daily, small group instruction
It’s simple to lose weight, all you have to do is burn more calories than you eat. Mastering a skill or craft can be simple too, you just have to read all the books and watch all the videos you can find on any given subject, then go out and practice. We all know how to do these things, but why doesn’t anyone do them? The answer is human behavior.
Great education must be aligned with human behavior to succeed. We believe you need daily meetings to master a skill. Jerry Seinfeld was asked how to be a great comic and replied, "Write 1 joke a day and never break the chain.” This is true. Humans need daily accountability, encouragement, and motivation to achieve and master a new skill quickly. When you have a meeting every day, especially with a handful of other like-minded students in a small group, your chances of succeeding are much higher. Two to three large, lecture-like classes a week for a couple hours is an inefficient way to master as skill. Humans don’t learn that way, we learn through experiences, humans need a guide to show them how to do something. Imagine you were going to climb mount everest, you have two options, you can either pay for lectures about how to climb the mountain or you can pay a sherpa to guide you up the mountain and show you what to do along the way. Which would you choose? Vyral Marketing School takes you up the mountain and shows you what to do along the way.
A real business holds daily small huddles with their teams to keep them focused, motivated, and moving towards the goal. You need a daily huddle to talk about how to apply your education. I can’t stress enough that it’s daily. You’re much more likely to do your homework and stick to the mission, especially over the long term after your initial motivation weens off, when you know you’ll be called on in a group of peers at 10am the next day to talk about your assignment. Learning happens not only when you apply your new skills (like immediately tweaking and testing a new headline), but also when you articulate what you learned back to a group. Throwing a bunch of books and videos at someone and telling them to “figure it out” is a terribly slow and inefficient way to learn. It’s the daily meeting in a small group lead by an instructor asking application-based questions that cements the material for the long term. Class is daily at Vyral Marketing School.
6. Up to date, relevant material
College accreditation is a funny thing. An accredited institution means they are teaching material that’s old and watered down to be standardized across the spectrum. The reality is there are amazing, extremely effective courses online right now. We believe the best training delivers results, not credentials. Facebook and Google offer free training courses on how to use their platform to get customers. Lynda.com offers a mountain of lectures for $20 a month. Adobe has amazing courses on how to create images, videos, and websites for cheap. Many ivy-league colleges offer their courses for free online, too. A great instructor can curate the best and latest training and bring it all together for you to solve a problem. They are not forced to use, due to accreditation, irrelevant “accredited” textbooks that are also unjustifiably expensive. Your achievement is not a piece paper from an accredited institution, rather it’s your ability to get results. Who would an employer rather hire– a drop out with a proven track record of doubling sales, or an MBA who has with more degrees than a protractor without a single success story? They would hire the former instantly. Your credibility has nothing to do with credentials – the only people who really care about them are the people selling them. Results are the most important credential and whatever training material teaches you the skills you need to get results is fair game, regardless of the institution that created it. Let your results and success stories define you, not the source of your education.
7. Real world shadowing
It does not make any sense for a student to wait, especially until the last minute, to shadow a mentor in their career field. We believe every student must shadow a mentor right away. Airlines pilots get thousands of hours of training next to a captain, doctors go through months of residency, and all tradespeople study under a journeyman and then a master craftsman with the apprenticeship model. Reading, watching videos, and daily instruction (with an application element) does not fully prepare you. To effectively apply the material in a real-world situation, you must directly witness the creative process, thinking process, and behaviors of someone successful in the future role. Find someone successful and model them. Success is not linear – there is no checklist and there are never ending challenges that your training will not prepare you for. You need to see how someone solves problems, under pressure, using the principles you’ve been taught. You must watch them do the work to get a result, step-by-step, from idea to completion. Traditional higher education offers no structured shadowing – you never see anyone actually do the work that you are supposedly learning to do. Sadly, most students graduate having never seen how anything is actually done by a master in their chosen career. They know what to do, but no idea how to do it. At Vyral Marketing School, we bridge this gap. You’ll shadow a veteran marketer as they set up campaigns to generate leads and sales for a client. You’ll see in full-scope exactly how they “do it” and solve problems on the fly so you are more quickly autonomous, confident, and self-directed in your work.