Vyral: How did you hear about Vyral Marketing? What motivated you to reach out to us?
Breanne: I think it was at Mike Ferry. I used to do Mike Ferry coaching, and I think that’s where I first heard about you. The agents that send me stuff from your company are Mike Ferry agents. The Mike Ferry seminar is when I heard, and what prompted me to reach out was the desire to connect more with my database on a more personal level and make sure that I’m consistent with it.
Vyral: Can you summarize where you’re at with your business? What are some of your goals going into the next year?
Breanne: I’ve been in the business for eight years. The last couple years, my business has transitioned more into referral-based, which is more fulfilling for me because I started out doing more of the Mike Ferry approach. My goal this year is 30 transactions and working my database as my primary source of business. I do farm a little bit—I’ve only done it for a little over a year, so I’m interested in making that more productive, but that obviously takes more time.
Vyral: How many people are in your database? How many of those people would you classify as someone you truly know?
Breanne: My database has 347 people in it. I would say I’ve had a conversation with and know all of them, but the ones that I know the best would be about 175 of them.
Vyral: What are you doing right now to market to your database? What’s working well? What’s not working well?
Breanne: I send out bi-monthly mailers, which are usually either a newsletter or a postcard with a market update. I also send out monthly emails, which are more informational, ‘did you-know?’ emails, either something about the home or the market. I was getting pretty into the BombBomb videos and sending them to people I knew or had spoken with. I call them, but not as often as I should. I try to call them quarterly, but it ends up probably being twice a year. Last year I held my first client appreciation event, which was fun. That’s what I’m doing right now. As far as what’s working, I know keeping in front of them as far as the mail helps because when I call them they haven’t heard from me. The calls are probably the best way and, of course, those are the ones I do the least (laughs).
Vyral: Why did you decide to hire us? Why not do videos yourself?
Breanne: I appreciate how professional the videos look and I think it helps with credibility. One thing someone said in one of their YouTube videos about their service is that when your videos look more professional, people are more likely to share information about you with people they know. Since I’m focusing on my database and people I know and personal referrals, I would really
like to come across as a professional, go-to-resource for real estate. Doing videos on my own was okay, but I think it’s become pretty competitive. Personally, I got a push to bring more value to my clients because we’ve had some discount brokerages pop up in our area. I don’t want those brokerages to start taking away business. I lost a buyer to one last year. Just being more relevant and being more of their resource. Having a professional video, I just think the presentation is really important.
Vyral: What results do you expect working with us? What does success look like to you?
Breanne: Hopefully I get more deals out of my database. I haven’t quantified how many I expect, but hopefully at least a couple to pay for it. The more, the better. Like I was saying, being a more credible source for my clients so they feel like I’m their go-to person. Success for me, because I’m super analytical and organized, is having a very systematized business that helps me hit my goal, which is 30 deals and being able to have a work-life balance so I’m not running ragged or flying by the seat of my pants. I like that this is very regimented and will keep me on track for what I want to do.