Spring pulled a list of everyone in her CRM who bought a home with her in the past so we know their current home address. We put together this letter to mail to everyone with a trackable phone number, provided by Spring. The total cost to mail this two-page letter was $1,268, or roughly $0.97 a letter, when mailed first class pre-sort with a real stamp on nice 70# paper printed in color. Spring can spend 10%-20% of the commission to get a deal, so if she gets one listing from this, it's a win all day at a $500,000 median home price (assuming a listing side commission of $15,000). We don't have any other stats to share with you - other than asking Spring how many emails and calls came in from the letter, or how many people mentioned it, to track the ROI on the investment.
Here are the standards we used: