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Building a Website to Generate Leads

By Elizabeth Stormberg in Classroom on Oct 16, 2020

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As a real estate agent, you need two websites. One is focused on generating buyer leads. The other is focused on generating seller leads. Your seller website is the place homeowners go to decide if they want to interview you to sell their home. It should have everything they need to make a decision to make an appointment with you.

The easiest way to think about it is a “Why hire me?” page. It’s a page that shows you have a program, deliverables, or something else that solves a frustrated seller’s pain better than anyone else. It can all just be on one page.

Put all of the information on the website. That is what the consumer wants. Whoever is going to “win the game” in business is whoever provides the consumer with all the information they need and you as the professional are the guide to help them out to make the small decisions. The more information and more content you can put on your website, the more you’re going to win.

Now that we’ve got the “Why hire me?” page down and covered why a seller would consider hiring you over a competitor, the website needs some call to actions (CTAs) to capture prospects’ contact information. You’re going to have all these different needs from buyers in this funnel, and you want to have the offer that meets the needs throughout the entire buyer journey. 

Let me give you some examples. At the top of the funnel is a CTA to help them find out what their home is worth. Some type of CTA on your website that will redirect prospects to a page that they can put their address in to get their home value. This is more of a homeowner lead than a seller lead.

Next in the funnel is to offer a free home selling report. Tell them once they put their information in, they’ll learn what they need to know to get the max out of their home sale.

Next is “Sign up for my seller workshop.” Let them know all their options, teach some type of seminar. Some of those leads are really solid. 

Finally, “Get a guaranteed offer on your home.” The guaranteed offer has asterisks, but that’s what the market responds to. Your job is to go in there and present all the options to them. Farther down, probably at the very bottom of the funnel, is the home selling consultation. There are a lot of different ways to capture information. You’re putting all these CTAs and offers on your website and you have a solid website designed to generate leads.

Topics: Classroom

Elizabeth Stormberg

Written by Elizabeth Stormberg

Elizabeth is the Chief Marketing Officer at Vyral Marketing.

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