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Buying a "Likely to Sell" Homeowner List

By Frank Klesitz in Classroom on Aug 6, 2020

Clients watch the full replay of the lesson here

One of the lists that you need as a real estate agent or an investor is an “equity list.” This is a list of homeowners who have equity in their homes, and you want to be in front of them as much as you can afford to be. From targeted Facebook ads to monthly postcards and community events, there are many things you can do. 

Another type of list you should have is a “distressed” list. These are homeowners who are facing some type of difficulty and may need to sell. A distressed list is from all over the county, and your best distressed leads come directly from the county recorder’s office. You can go right to their office, you might be able to even go online, and look at the complaints, lawsuits, code violations, etc. for certain addresses. 

Generally what you’d do first in this situation is hire a virtual assistant to log in daily to find the core complaints, recording notices, etc. and put them all into a spreadsheet. Different counties have different regulations for sharing information and data though, so sometimes you might have to hire a runner for a little more than the VA to go down there every single week and pull the data directly.

Your best distressed leads come straight from the county recorder.

The next best source for this kind of data is Propstream. The data is a few weeks old, but that’s not a big deal. You can set up a custom search to get notified each time a distressed property matching your criteria comes on the market. You can filter by home value, years owned, and more to target exactly what you want.

It’s nice to have cheap buyer leads coming into your business. If you can set it up where you have a constant drip, you'll always have business in the pipeline.

If you have any questions about this topic, don’t hesitate to reach out via phone or email so we can chat about it. I look forward to hearing from you.

Topics: Classroom

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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