Clients and friends,
I write you today with messaging direction for the Coronavirus…
You’ll want to adjust your messaging today to address this with your database.
It’s clear that humanity is facing a crisis as the disease spreads. It’s important we listen to our scientists on the front lines and do our part to slow the progression.
Today, we made the decision to let our 60+ employees work from home.
We are very fortunate to be able to do this easily given the nature of our work. We will be communicating internally via regular video conference to get the job done for you.
We will help you provide timely, accurate communication to your database.
As the national conversation shifts to “How will the virus affect me?”, I believe it’s your role as their professional to bring fact-based guidance to your customers and contacts.
Your role is to be the calming voice for the consumer.
For example, if you’re a real estate agent, I would suggest publishing videos with facts; specifically how people are still buying and selling homes.
Remind them credit is available and still flowing, too.
The national news will likely drown out what’s really happening in your backyard. Be the local voice of reason and certainty to help people make their best decisions.
Example topics include:
- Will your home still sell if you need to move with the Coronavirus pandemic?
- What’s happening with home prices here with the stock market drop?
- Can you meet with an agent via video conference to sell your home?
- Can I make hand-washing mandatory at open houses and showings?
Personally, I also suggest this may be time to test conducting your new client consultations by video conference, rather than in-person.
You may be surprised how well it’s received by your future client.
I’ve heard great stories of clients switching to this model, and honestly, they say it’s better for everyone.
This is your time to provide the most value you can to reassure people.
We’re here to help you be that calming voice in your market so people call you when they need help solving a problem.
We also caution sending out extremely timely information as it may change, and only reference reliable sources to avoid the spread of misinformation.
In the coming days, I will share examples our clients are sending out that are performing well which you can model.
We’re full speed ahead helping you get a personalized message out.
Frank Klesitz, CEO