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Ep 7. - Tony Robbins Hiring Tip, Using a List Builder, Making Training Videos

By Frank Klesitz on Jan 4, 2017

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Here’s what you’ll learn in the show:

(1:26min) - Scott and I dropped $5,000 each for a ticket to Tony Robbins Date with Density. We just returned and we’re excited to share - among many, many other things - a great hiring tip we learned on “relationship” night. It’s a triangle metaphor that asks can they do it, will they do it, and are they a team fit (meaning they share one of your top two primary human needs)? We talk about this hiring model in-depth since it’s a brilliant and simple way to make sure anyone you work with will do the job, do it long term, and it’s someone you want to work with. It’s a perfect model to apply when you hire a marketing firm like ours, too.

(5:02min) – Vyral Client Kwasi Bowie asks “How can I segment out only mortgage lenders who are on my exported 3,000+ LinkedIn contact list?” It’s tough – you can upload the list to a company like TowerData.com, who may be apple to append occupation and other selects to each contact. We recommend; however, you hire a list researcher or list builder to go name by name through your list to identify who the lenders are. Since it’s a LinkedIn contact export, and not just a list of random email addresses, you’ll have more information (like company name) so the work will be fast. We cover how to hire a list researcher for both list building and segmentation anywhere in the world using UpWork.com for $4-8/hr since it’s simple, task-driven work. Thank you Kwasi! $25 gift card coming your way since we answered your question on the show!

(10:35min) – I share my tips to create instructional training videos on your computer. We create these all the time at Vyral Marketing to train our people and document processes, which change endlessly as Facebook, Google, YouTube, and more evolve. You’ll learn how I write checklists to complete projects, and then use screen-recording software like Camtasia.com to record exactly how to do it. This is a key skill set any business owner must have for training and documentation. I also recommend you keep software like this easily accessible on your computer to effectively communicate with anyone, especially virtually with a firm like ours, when you want to explain something that can’t be done over an email or on the phone.


ABOUT #VyralMarketingShow

Our show mission is to help our clients - business owners, professionals, and entrepreneurs - reduce the pain of growing their business by attracting new clients and customers with personal, authentic content (videos, blog posts, podcasts, and more) that helps people. We talk execution and implementation.

Join us as we update you on what's new at Vyral Marketing, answer your submitted questions, and share the best marketing tips working for our clients. Tweet #VyralMarketingShow or mention us on social media @VyralMarketing with your question. If we answer your question on the show, we'll send you a $25 gift card!


Vyral Marketing helps entrepreneurs, business owners, and professionals reduce the pain of growing their business by attracting customers and clients with personal, authentic web videos that help people. We interview you on an HD webcam and then do all the editing, writing, optimization, and promotion work for you so you position yourself as the expert to attract business, not chase it. Get a copy of the official video marketing plan we recommend for all our clients and see pricing, how it works, FAQ's, reviews, examples, and more at http://www.getvyral.com

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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