SUMMARY: You’ll learn three steps to get booked as a media guest on podcasts, radio, TV or on stage as a speaker. Instead of marketing only to your own database, you can get in front of other people’s database (i.e. audience) as a media guest or speaker. It’s an inexpensive way to build social proof and get exposure without risking money on advertising. Getting booked on a podcast in your target market is a great start. There are three things you need. You first need to build a media kit, followed by a list of media contacts (i.e. podcast hosts), and finally a reach out approach to get them interested in you. You’ll learn the six things you need in your media kit, how to build your media list, and then a great approach process so you get booked. If you’re looking to get more social proof, reach more people in your target market at a lower cost, and want to strengthen the “Press” page on your website with a PR strategy, this show is for you.
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Written by Hannah Mitrea ~ January 17, 2018
How to get booked as a guest on podcasts
At some point in time, you will run out of your own database to market to. When you start searching for a way to expand your reach, consider becoming a guest on podcasts that your target market listens to.
To do so you need to prove that you are an expert to the host or producer of the podcast you want to appear on. It starts with a media kit.
The Media Kit promotes you, it gives the host quick access to everything they need to know about you to decide if you’d be a good guest on their show.
When reaching out to the producer of a show you want to make it as easy as possible, do all the work for the show’s producer or host that is in charge of booking you.
6 things to include in your Media Kit
1. List of past appearances: These are all the places you have appeared online, on the radio, in print, or on TV. Include the links directly to those sources for the producer to view.
2. List of prepared topics: Include multiple options for the host to choose from. With topics that solve a problem his audience may have. Include a list of question the host can ask you.
3. A Word for Word introduction: Not your bio! Write out exactly what you want them to say when introducing you.
4. Marketing Plan: Let the host know what you will do to promote their show to your audience if you get booked. Are you willing to put some money into Facebook advertising? Let them know that!
5. Prove you are prepared: Let the host and producers of the show know you have a microphone, camera, great internet connection, and have done this before.
6. Professional Photo: Use a high-quality photo that is ready for print and has room to be cropped how they want. Also, include a high-resolution logo that can be used in promotions.
Getting on a Podcast is one of the lowest cost ways to get in front of your target market.
After you have your media kit ready, you need to build a list of all the potential podcasts/shows to be on.
There are multiple ways to do this. Start with podcasts you follow or recommend to your target market. Ask your audience what they listen to, go to the internet and type in what you do and see which are the most popular. These are all places you need to be.
Once you have the list of potential podcasts built, you need to approach the host or producer to get yourself booked.
Before you sit down to send an email to the host or producer, listen to the podcast you want to be on and find out what its mission is. Take a couple hours doing this, you need to understand what they do and who their audience is before you reach out.
In the approach email, talk about what you like on their show, reference specific points, within the episodes. Tell them why you are a good fit for their podcast.
At the end of the email include a link to your media kit. Pair this with a list of what they will find in the media kit. Then include a call to action asking to talk with them about being a guest and how you’ll bring value to their audience.
If you want to get booked on a podcast this is the formula to take to make that happen.