SUMMARY: You'll learn why events are necessary to your lead generation efforts, and the 3 steps you need to take to develop and deliver an effective event. Instead of constantly chasing new business, you can leverage yourself and your message to start attracting people. It's a great way to leverage yourself and your message.
You can create a funnel that starts with inviting people to join your mailing list, inviting them to your event, inviting them to a one-on-one meeting, and finally making the final offer to sign up for your product or service. An event is much more effective than cold-calling a list of people and making your primary offer immediately.
There are three things you need to do. First, you need to craft the offer and message of your event, followed by promoting it using Facebook and Eventbrite, and finally getting people to attend by applying outbound and inbound promotion strategies.
You'll learn how to craft your event, how your event will inspire action and lead people through the funnel, how to promote it all year round, and how to replicate this process. If you're looking to get in front of more people, get people to spend time with you and get to know who you are so you can attract and not chase leads, this show is for you.
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Written by Frank Klesitz ~ February 07, 2018
How to Promote an Event
At the advent of live-streaming, people predicted the death of events, but they turned out to be wrong. Even if you feel that communicating to people online is working for you, events play well into what inspires people to take action. People buy and make decisions on emotion and not logic.
From a human behavior standpoint, nothing gets people more excited and motivated to make a decision on a product or service than getting them in a physical event together.Your event can be a part of a general funnel to attract someone who wants to hire you.
The top of funnel is getting their permission to communicate in the form of an invite to your newsletter or Facebook page. The second part of the funnel is inviting people to come to your event. After the event, a third offer is made which is meeting one-on-one for a free strategy call or consultation. The final offer and the bottom of the funnel is your core product or service.
Creating the Event
One of the biggest mistakes people make is having random events that have no structure. What you need to do is take all those random ideas and put them together in a structured plan. Creating a standardized core event that goes deeper on how you solve the problem for your customers will work very well for you. If your event can easily be replicated, it can be leveraged to highest level and you can eventually have instructors teaching the standardized material. That is how you scale a message.
Inbound and Outbound Event Promotion
You can use Facebook or Eventbrite to promote your event, but you have to avoid a big mistake many people make. A lot of people start promoting the event a month or so before, but that is too late. Add an events page to your website and put all your events on it.
This allows you to have evergreen promotion and calls-to-action which can be included in all your online assets. This means your natural traffic will always see the events and they can constantly be promoted all year round. This is a powerful inbound strategy.
For an outbound strategy, you can hire an assistant and have them call people in your database or likely prospects for your event. They can make up to 50-80 calls a day and reach a lot of people.
The cool thing about events is that they take your business from one-to-one to one-to-many communication, and it can be leveraged further via live-stream so you can reach thousands.
If you want to develop an event that will actually boost all your marketing and lead generation, these are the steps to make that happen.