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Ep. 34 - Long vs. Short Ads - Which is better?

By Frank Klesitz on Feb 24, 2018

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You'll learn how to write an advertisement that gets people to call and hire you. I was recently asked to write an advertising campaign. In this case, it was a Facebook Ad, but this applies to any persuasive message. I wrote a long ad (about 2 pages) for Facebook. The client said, "No! Frank, it's too long. It won't work and write a shorter one." So, I wrote a shorter ad. We ran both ads at the same time. The longer ad generated nearly 500 clicks while the shorter ad only generated 38. What made the difference? It’s because the more informative the advertising the better results - and - people love marketing so good they would pay money to receive it. Watch this episode to learn the principles behind writing great advertising copy. I break down my process for writing the advertisement. This way you can write better sales messages to send to your database so people call and hire you.

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Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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