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Ep. 15 - How to Clean Your Database, Reading a Script on Camera, 7 Elements of a Story

By Frank Klesitz on Mar 14, 2017


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#VyralMarketingShow – Episode 15

Here’s what you’ll learn on the show this week:

1:58 sec – We cover how to clean up your database! It's NOT about going through every contact to find out who you want to email. Rather we recommend you send everyone a simple reconnect message to let them know you'll be sending them your helpful videos with the option to unsubscribe. We also cover how to de-duplicate your email lists by uploading them all to an email marketing program which does that automatically. Additionally, if you have large a list of contacts, say, over 10,000 people, we recommend you run the email list through NeverBounce.com to remove any emails that are not valid which guarantees 97% deliverability. It costs about $50 to clean up 10,000 emails with them.

7:55 sec – If you have a very specific video where you need to nail the message word for word, we don’t like teleprompters. It takes a lot of skill to read them correctly. Rather, we recommend you have someone read you a sentence from a script which you then repeat back into the camera. Then, your video is edited where the person “reading you your line” is removed. You’ll see an example video shot this way, sentence by sentence. You’ll also see the behind-the-scenes, raw video where the line was read to them. Anyway, if you have no idea what to say in a video, write a simple script, let the camera roll, and have someone read the script to you sentence by sentence you then repeat. Keep the camera rolling through the whole process - in editing, we’ll make you look great. 

14:46 sec – Great marketing is all about telling stories – stories about your happy clients and how they overcame a problem, stories about how you are helping people, stories about what you did to help people achieve success, and more. There are seven key elements to any great story, whether it’s a children’s book, movie, or novel. In the show, we cover the seven elements of a story in the context of getting a great client case study or testimonial. In short, the seven story elements are desired, a problem/need, the opponent, a plan, the battle, self-revelation, and equilibrium.

ABOUT #VyralMarketingShow

Our show mission is to help our clients - business owners, professionals, and entrepreneurs - reduce the pain of growing their business by attracting new clients and customers with personal, authentic content (videos, blog posts, podcasts, and more) that helps people. We talk execution and implementation.

Join us as we update you on what's new at Vyral Marketing, answer your submitted questions, and share the best marketing tips working for our clients. Tweet #VyralMarketingShow or mention us on social media @VyralMarketing with your question. If we answer your question on the show, we'll send you a $25 gift card!

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Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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