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Ep. 17 - Why YouTube Views Don't Matter, 2 Questions to Track Vyral Marketing ROI

By Frank Klesitz on Mar 30, 2017




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#VyralMarketingShow – Episode 17

What you'll learn on the show this week:

In this episode, you’ll learn why it’s not important to measure how many views your YouTube videos earn. It’s about who watches your videos, not how many people watch them. People will also see your videos on social media, on your website, in their email, and more – but they may not press play on the video itself. I share a story from Vyral Marketing client Scott Himelstein – a real estate agent in north Los Angeles – who earned only 260 views on his most popular video over three years ago with us but is still getting plenty of listings directly from his videos. I will publish an interview about his success with the program shortly. In this segment, you’ll learn why you must to create niche, hyper-relevant Q&A videos for your customers and prospects to generate leads and sales.


Q&A: We also answer the question: “How do I know where my business is coming from and if any of that business comes from Vyral Marketing?” There are two questions you must ask every new customer or client, ideally on the first call after you get the contract signed. The first question is “How did you first hear about us?” and the second question is “What motivated you to contact us?” Those are two very different questions. We role-play how to ask these questions and how to correctly allocate the revenue you generate from your database to the correct lead source. We also cover how much of your revenue you should reinvest (about 10%) into lead generation to make sure you have a steady stream of new customers and clients. With this two-question Vyral Marketing ROI tracking system, you’ll know how much money you’re making by publishing educational content both online and to your database.

ABOUT #VyralMarketingShow

Our show’s mission is to help our clients—business owners, professionals, and entrepreneurs—reduce the pain of growing their business by attracting new clients and customers with personal, authentic content (videos, blog posts, podcasts, and more) that helps people. We talk execution and implementation.

Join us as we update you on what's new at Vyral Marketing, answer your submitted questions, and share the best marketing tips working for our clients. Tweet #VyralMarketingShow or mention us on social media @VyralMarketing with your question. If we answer your question on the show, we'll send you a $25 gift card! 

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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