We build you a video blog to complement your website. You don’t want to send people to social media or YouTube to watch your videos. It’s too easy to get distracted or stumble upon a competitor. You want to send them to a platform you control that clearly articulates the reasons to hire you. A quality direct-response video blog will present your case on the problem you solve, why people should pay you, what makes you different, how your service works, present evidence of results, and provide multiple ways to respond (download an e-book, attend a webinar, book a free call, etc) – along with ample opportunity to spend time with you to build trust. The entire goal is to capture prospect contact information so you can follow up for an appointment. Think of your videos as the “bait” to bring them to your “trap”, which is your video blog.

Here’s the checklist we use to build it:

1. URL – blog.websitename.com or use a new domain
2. Title – 60-70 characters on what the site is about
3. Description 150-160 characters on the problem the site solves
4. Meta Pixel (Vyral Marketing Client Video Blog) – the one we provide
5. Meta Pixel (Client’s Existing Pixel) if applicable – the one provided by the client
6. Open Graph Title – Same as website title, for social media sharing
7. Open Graph Description – Same as the website description, for social media sharing
8. Open Graph Share Image – 1200x630 72DPI image of logo, for social media sharing
9. Favicon – what shows up when texting the URL or when saving it as a bookmark
10. On-Brand Fonts – web-safe fonts only
11. On-Brand Colors – high contrast, ideally with up to 5 options
12. On-Brand Photos/Video – client provided, or pulled from existing photos/video
13. On-Brand Thumbnails – video thumbnail correct colors/fonts
14. Logo – upper left of the website
15. Unique Selling Proposition (USP) – 7 or fewer words on the main benefit you provide
16. Phone – with the country code in the front, hyperlinked
17. Navigation – every link works
18. Hero Section – the #1 thing you want people to do when they visit at top of the page
19. Testimonial Bar – correct testimonial quotes with names
20. CTA #1 Works – generally a bottom-of-the-funnel offer (I.e. book a phone call)
21. CTA #2 Works – generally a middle-of-the-funnel offer (I.e. attend an event)
22. CTA #3 Works – generally a top-of-the-funnel offer (I.e. get my free report)
23. Mobile View CTAs – press F12 to preview on mobile for mobile CTA buttons
24. HelloBar Pop Up – pop up in lower left for sponsor or newsletter CTA
25. Why Hire Me Section – video and written argument on why to pay you
26. Benefits Section– top benefits of your service and what makes you unique
27. 3 Success Stories – at least 3 stories with pictures or video for proof of claims
28. Footer Information – correct contact information with disclosures
29. Privacy Policy / Terms of Use - links work to live pages
30. Blog Post Title – same as the YouTube title
31. Blog Post Sub headline – One or two sentences on what the video is about
32. Blog Post Author – picture a bio of the author
33. Blog Post Primary CTA Box – that #1 thing you want them to do
34. Blog Post All CTA Box – everything they can do to take action with you

Example video blog

Example blog post