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How to build a video blog

By Frank Klesitz in Marketing Training on Apr 16, 2023

We build you a video blog to complement your website. You don’t want to send people to social media or YouTube to watch your videos. It’s too easy to get distracted or stumble upon a competitor. You want to send them to a platform you control that clearly articulates the reasons to hire you. A quality direct-response video blog will present your case on the problem you solve, why people should pay you, what makes you different, how your service works, present evidence of results, and provide multiple ways to respond (download an e-book, attend a webinar, book a free call, etc) – along with ample opportunity to spend time with you to build trust. The entire goal is to capture prospect contact information so you can follow up for an appointment. Think of your videos as the “bait” to bring them to your “trap”, which is your video blog.

Here’s the checklist we use to build it:

  1. URL – blog.websitename.com or use a new domain
  2. Title – 60-70 characters on what the site is about
  3. Description 150-160 characters on the problem the site solves
  4. Meta Pixel (Vyral Marketing Client Video Blog) – the one we provide
  5. Meta Pixel (Client’s Existing Pixel) if applicable – the one provided by the client
  6. Open Graph Title – Same as website title, for social media sharing
  7. Open Graph Description – Same as the website description, for social media sharing
  8. Open Graph Share Image – 1200x630 72DPI image of logo, for social media sharing
  9. Favicon – what shows up when texting the URL or when saving it as a bookmark
  10. On-Brand Fonts – web-safe fonts only
  11. On-Brand Colors – high contrast, ideally with up to 5 options
  12. On-Brand Photos/Video – client provided, or pulled from existing photos/video
  13. On-Brand Thumbnails – video thumbnail correct colors/fonts
  14. Logo – upper left of the website
  15. Unique Selling Proposition (USP) – 7 or fewer words on the main benefit you provide
  16. Phone – with the country code in the front, hyperlinked
  17. Navigation – every link works
  18. Hero Section – the #1 thing you want people to do when they visit at top of the page
  19. Testimonial Bar – correct testimonial quotes with names
  20. CTA #1 Works – generally a bottom-of-the-funnel offer (I.e. book a phone call)
  21. CTA #2 Works – generally a middle-of-the-funnel offer (I.e. attend an event)
  22. CTA #3 Works – generally a top-of-the-funnel offer (I.e. get my free report)
  23. Mobile View CTAs – press F12 to preview on mobile for mobile CTA buttons
  24. HelloBar Pop Up – pop up in lower left for sponsor or newsletter CTA
  25. Why Hire Me Section – video and written argument on why to pay you
  26. Benefits Section– top benefits of your service and what makes you unique
  27. 3 Success Stories – at least 3 stories with pictures or video for proof of claims
  28. Footer Information – correct contact information with disclosures
  29. Privacy Policy / Terms of Use - links work to live pages
  30. Blog Post Title – same as the YouTube title
  31. Blog Post Sub headline – One or two sentences on what the video is about
  32. Blog Post Author – picture a bio of the author
  33. Blog Post Primary CTA Box – that #1 thing you want them to do
  34. Blog Post All CTA Box – everything they can do to take action with you

Example video blog


Example blog post



Topics: Marketing Training

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and founder of Vyral Marketing

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