You’ll want to pick a target market that has the problem you solve to build your list. With limited resources, you attack on a narrow front. For those of you in real estate, this will likely be single-family homeowners in a high-turnover zip code or neighborhood who have lived in their home for 10+ years. You’ll want to buy the name, property address, and mailing address of these individuals from your title company, Remine, Propstream, or Property Radar. You’ll then want to skip trace or append email addresses and phone numbers using a service like Batch Skip Tracing. You can also do the same with a list of real estate agents for recruiting from your MLS, BrokerMetrics, MarketView Broker, or Bill’s Real Estate Agent Lists. For other industries, we like to buy prospect lists from SL360.com. Upload this target market contact list file to your Facebook ad account as a custom audience to run retargeting ads and include them in your letters. When prospects respond to you, ask permission to add them to your email marketing newsletter while also asking for an appointment. Do not put cold emails in your email marketing. This is spamming.