Direct mail is the most effective way to get your message out. You’re lucky if 30% of your database opens your email (and that's high). You have no idea if your target market sees you on social media. Personal direct mail letters enjoy a nearly 100% open rate if sent to a confirmed list. We recommend you mail your best contacts in your database once a month. It costs about $1 a letter. Add a 3rd page and ask a sponsor to pay for it. Here’s the 2-page letter system we recommend. We will create a letter like this and mail it upon request.

Download an example letter (PDF)

Page One

1. Logo in header top left – 300dpi CMYK in color
2. No mail merge salutation – too much risk it’s not formatted right
3. Reason for writing them – join the story in their head
4. Update on what’s going on – talk about what’s relevant now
5. Reason to call you now – give them your call to actions
6. Creditability reminder – remind them you’re legit
7. Invite them to watch your video
8. 12+ font – the larger the better, I love 14+ font
9. Paragraph Breaks – the fewer sentences per line the better
10. Photo Lower Right – a personal, smiling photo of you
11. Area for signature – the mail house will sign it for you in their handwriting font
12. Disclosures in the footer – anything you need for compliance

Page Two

1. Headline – the title of your video
2. Thumbnail – YouTube Thumbnail, ideally 300DPI and CMYK
3. Description – YouTube description
4. Video Blog Link – link to your video blog, not the full blog URL
5. QRCode – we use https://www.qrcode-monkey.com/ and link to the full blog post

Mailing List (Google Sheet exported as a CSV)

1. First Name – proper case - “Frank” not “FRANK”
2. Last Name – proper case
3. Mailing Address – proper case “123 Elm St” not “123 ELM ST”
4. Mailing City – proper case “Omaha” not “OMAHA”
5. Mailing State – “NE” not “Ne”
6. Mailing Zip – make sure there’s a 0 in front of it if on the east coast

iTiDirectMail Selects

https://itidirectmail.net/directmailletter/

• 2 sheet letter
• 70lb white letterhead
• Color font / blank back
• No mail merge
• 24lb envelope white
• Envelope B&W front, blank back
• 1^st class presort postage
• No handwritten font
• Name and address for return, no logo or company name
• 14pt size font on the envelope, must look personal
• Ask them to add your signature at the bottom in blue in their font