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How to Mail a Monthly Letter to Your Database

By Frank Klesitz in Client Message on May 9, 2020

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Friends and subscribers –

I'm going to cover in class live this Monday, May 11th @ 12pm PST / 3pm EST “How to Mail a Monthly Letter to Your Database".

You can register here for class.

You’ll be lucky to reach 30% of your database by email (I’ll show you the typical email open rate numbers).

You need to reach the rest of your database by Facebook®, phone calls – and my personal favorite – physical mail!

Download the worksheet to complement class here (PDF).

I’ve been very fortunate to be trained by the best in direct mail.

We’re going to wrap up Module #4 on Monday, the 36-touch system to get the most from your database, which is:

  • 2 videos a month by email
  • Promoted on social media
  • Monthly personal letter
  • Call the people who watch your videos

You’ll learn exactly how to mail a 1-page personal letter to the best contacts in your database using a mail-house.

I have the lesson down to the type of letter, envelope, postage and more for maximum results so people call and refer you.

A monthly item of direct mail is part of our done-for-you marketing plan that guarantees you get new business from your database in 90 days or your money back.

The syllabus for our Vyral Marketing Classroom is below. Class is now free. I’d love for you to join me.

Class is not recorded. You must attend live to get the lesson.

Replays are available for current clients only.

Module #1: Database Reconnect 

  • January 13: Export/clean your database (CRM, Gmail, etc)
  • January 20: Updating missing phones and emails
  • January 27: Send out a reconnect message that's warm
  • February 3: Including team members in your marketing

Module #2: Seller Lead-Generation

  • February 10: Buying a "likely to sell" homeowner list
  • February 17: Sending them direct mail so they call you
  • February 24: Hiring a calling assistant to prospect for you
  • March 2: Facebook ads so they message you
  • March 9: Outbound, cold email so they reply to you

Module #3 - Creating Better Videos

  • March 16: Picking the best topics people want
  • March 23: Writing an effective Q&A video script
  • March 30: Shooting video that looks and sounds great
  • April 6: Optimize your videos (SEO) to get found

Module #4 - Database Marketing Plan

Module #5 - Lead-Generation Offers

  • May 18: How to pack homeowners into seller workshops
  • May 25: How to email a lead-generation offer to your list
  • June 1: How to survey your database for lead-generation
  • June 8: Hiring an appointment setter to call your database

Module #6 - Zero-Cost Your Marketing

  • June 15: Pick and approach a business owner partner
  • June 22: Interviewing a business owner for your blog
  • June 29: How to co-advertise with a business owner

------ Semester Repeats Starting with Module #1 July 2020 ----

See you Monday.



Frank Klesitz, CEO
Vyral Marketing

Topics: Client Message

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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