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How to update social media

By Frank Klesitz in Marketing Training on Apr 15, 2023

Here's how we post your helpful videos to Facebook, Instagram, LinkedIn, and GoogleMyBusiness (great for SEO backlinks). We post to your business page, not your profile, for security purposes. We recommend you share them on your respective personal profile and with any relevant groups you're in. We also retarget them too through the Meta Business Suite to your website visitors, page engagements, and CRM database upon request for additional frequency. You're better off posting less frequently, with better content, and then advertising it for the necessary reach/impressions.

Facebook Post Checklist

  1. Upload Video - we upload the MP4 video directly to the post
  2. Facebook picks the thumbnail - AI does a better job than us
  3. Title the Video - what we used on YouTube
  4. Write the post - description on YouTube, put an emoji at the start to grab attention
  5. Blog link - include a link to the blog post with an emoji
  6. Hashtags - add the hashtags from the YouTube video

Facebook-Post-Example

Instagram Post Checklist

  1. Upload Video - we upload the MP4 video directly to the post
  2. Instagram picks the thumbnail - AI does a better job than us
  3. Write the post - description on YouTube, put an emoji at the start to grab attention
  4. Hashtags - add the hashtags from the YouTube video

Instagram

GoogleMyBusiness Post Checklist

  1. Upload Image - must be 4:3 - 300x400 image 72DPI RGB - no text, just the face zoomed in
  2. Write the post - put the title at the top, and the description on YouTube with an emoji before it 
  3. Hashtags - add the hashtags from the YouTube video
  4. Learn more - choose the "Learn More" button with a link to the blog post

GMB Post

Google My Business Preview

LinkedIn Post Checklist

  1. Upload Video - we upload the MP4 video directly to the post
  2. Update Title - you may have to shorten it so it does not get cut off
  3. Thumbnail - use the 16:9 HD YouTube thumbnail - there's no AI to pick the best one
  4. Turn captions off - they don't do very well unless they are written by a human
  5. Target anyone - anyone can see the post, no need to choose specific groups
  6. Write the post - use description on YouTube, put an emoji at the start to grab attention
  7. Hyperlink - link at the end to the blog post with hand emoji, LinkedIn will shorten the URL
  8. Hashtags - add the hashtags from the YouTube video

LinkedIn-Post-Final

 

 

Topics: Marketing Training

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and founder of Vyral Marketing

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