The reconnect message is an email I recommend you send to your entire email list. It has many purposes, but a big one is to get people to unsubscribe. It sounds weird, but you don’t want people in your database who don’t want to hear from you. You’d much rather have those people unsubscribe than reporting your messages as spam. Don’t worry about losing subscribers; this is an important step in categorizing your database.
The other big reason for this reconnect is to take notice of those who read it and didn’t unsubscribe. If someone reads this whole message and sticks to your database, they are your key demographic. They know what you’re offering, and they’re interested.
This is the major reason why we send out this reconnect email: It categorizes your database and highlights your important subscribers. It’s also why we don’t want the email to sound like spam. It should be personal, so we exclude graphics or a video.
If you are trying to recruit agents to work for you, this is a perfect opportunity to implement what I talked about in lessons one and two. If you start helping your agents with their lists, you can begin to dramatically scale up your business. I’ll be discussing this topic in more detail in a few weeks, but it’s one of the biggest benefits of this marketing model.
In short, this reconnect email is cheap, has a low rejection rate, and identifies the key members of your database. It’s all upside.
I know what it’s like to worry about where your next job is going to come from. When you’re afraid, you might rush around making cold calls or some other frantic way to generate business, but you should try slowing down. If you write up an intelligent, personal reconnect message, you’ll have interested people coming to you.
So let’s go through the email and the psychology behind it. If you go to 3:37 in my video, I show you exactly how I would go about personalizing our reconnect message. The key takeaway is that your audience is not someone who’s on the fence; you’re gunning for someone already interested. You should personalize your message like it’s going to a friend.