A script is nothing more than a plan of what you're going to say upfront so you end up frontloading the hard work. It’s a reference guide only. You will not read it word for word.
I want you to think of a script as a guide and a series of talking points that you can easily shoot in small clips to make you more comfortable and confident on video.
There are five scenes in an educational YouTube video that make up your outline or script:
- Intro. A statement of the title of your video. This is where you tell your audience the question you’re answering or point you’re covering. Restate the headline right at the beginning.
- Logo. We usually put these on the video for three seconds or so to brand you. We used to put it at the very beginning, but it doesn’t work quite as well on social media. It’s much better when the storyteller is on screen at first, then we cut to a logo, then cut back to the storyteller.
- Story. The story is the most important part of the video. It’s what draws people into your content. Great speakers always open with a story. The best stories come from your normal, daily conversations. Tell the story behind the question and tell them that you thought it was such a great question that you wanted to share it with them, too.
- Content. This is your time to shine. All you have to do is just answer the question. Think about it. Imagine it’s an actual customer that’s asking a question. Instead of giving them the answer over the phone, wouldn’t it be great if you could just send them a video that answers that question in a timely manner? That’s the perfect piece of content.
- Call to action. Keep it short. Let your audience know where to contact you or to get more content. The ones that stick around to this point in the video are the ones who are very interested if they contact you. Something just like that at the very end will kind of wrap everything up.