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Meeting #6: Jeff’s first self-video shoot didn’t go well. Time to hire a video person

By Frank Klesitz on Jun 22, 2018

Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

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Frank’s Notes
I got the footage and audio back from Jeff this week, and to be honest, we can’t use any of it. Jeff and his assistant Lauren learned how challenging it is to shoot quality video! I show you the raw audio and video Jeff sent in inside Abode Premiere today. I decided they need to hire a part time video person. Lauren, Jeff’s assistant, joined me about 30 minutes into the call and she agrees. She said shooting the video on-site was a good experience, but now they really see the value of someone focused on this to help them shoot a great video. “It’s harder than it looks”, she said. (This is why we start all our clients at Vyral Marketing on a simple webcam at their desk!) I put a job ad up on Indeed.com with a $50 budget for one month in Ocean City for a part time video intern for $20 an hour. We’re going to invite all the applicants to a group Zoom meeting to explain the position, and then whoever is interested will shoot one simple video with Jeff in his office for an audition. After the audition, Jeff will pick the person he wants to work with to help record and edit his weekly videos. I can’t see the need for this person to work more than 10 hours a week, so the total budget for labor will be about $800 month plus payroll tax if Jeff hires them as a W2 employee. The assignment this week is to start the process to hire a video person to help Jeff with his weekly videos. Here is the Indeed.com job ad:

Job Title - Video Production Intern

Company - The Quintin Group Real Estate

Location - Ocean City, NJ

Salary - $20.00 per hour

Job type - Part-time

Job Description - I’m a local Realtor in Ocean City, NJ and I’m looking to hire a video person who can help me once a week to shoot a short video about what’s going on in local real estate, on how our company works, and interviews with local people in the community.

I have all the content ready to go - I will be prepared for you.

You’ll meet me on-site in Ocean City where I’ll record the "A-Roll" with you and then I’ll let you gather "B-Roll" to make a more interesting video.

You’ll be responsible for recording the video with me, including editing it.

I’m happy to pay $20 an hour for your time.

Each week you’ll need an hour or two with me for recording, and another 2-3 hours in editing.

You’re welcome to use your own equipment. If you don’t have any equipment, no problem, you can use my iPhone and gimble (DJI Osmo Mobile) for stabilization.

I’ll need help with a solid audio solution.

To give you an idea of what I’m looking for, I want to interview local businesses and cover the community in Ocean City to start …we can keep it simple, here’s an example: https://www.youtube.com/watch?v=d1ghCHxbVtY.

Go ahead and apply now and you’ll get a call back within one business day.

We’ll meet and I’ll explain exactly what I’m looking for so you know if this role is for you.

This is a part time, long term position as an hourly employee (or on contract per video if you wish). Our goal is to make one video a week - you can work from home or at my office it's up to you.

I look forward to working with you - let's make some videos people in Ocean City really want to watch and enjoy!

Jeff Quintin

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ABOUT JEFF: Jeff Quintin has been selling real estate for over 20 years. He’s sold close to $1 billion dollars in real estate and, by every measurement, he is a “7th Level” Million Dollar Real Estate Agent. He’s expanding into new markets outside his home in Ocean City, NJ (such as Philadelphia) and now needs to create more consistent and purposeful marketing content to back up his agents. He wants to be in front of his database and target markets all the time with engaging video and social media so they associate his firm as the preeminent helpful real estate professionals in the community. He then wants to scale his approach. Each of his expansion team members will model what Jeff does in their markets. His “hub” will provide the marketing support for those agents to succeed. 

Client Journeys is a series where we meet weekly with a client to help them fully implement the Vyral Marketing Plan we teach in our 3 hour workshop. We broadcast each meeting live on Facebook. You’ll hear their desires, struggles, challenges, successes, and of course marketing tactics as they build and improve communication with their database for more business. We organize Client Journeys into three categories, so you can follow clients in your business stage. ADVANCED JOURNEY – Highly leveraged professionals focused on strategy, recruiting, team building, and marketing. (2) INTERMEDIATE JOURNEY – Successful rainmakers who work with many clients and have minimal time for marketing. (3) BEGINNER JOURNEY – Those just starting their marketing journey beyond cold calling and referrals. Join us as we personally guide a client on their journey to results. Watch all past shows on Facebook or on our website.

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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