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Meeting #9 - The Future Plan of Jeff’s Facebook, YouTube and Display Advertising

By Frank Klesitz on Jul 20, 2018

Advanced Client Journey - Jeff Quintin (Ocean City, NJ) | Real Estate Agent

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FRANK’S NOTES: Today in the meeting we finally move on from discussing professional video production and to marketing the videos, which we are better at. We reviewed the Facebook pages of the businesses Jeff will be interviewing to see their social reach. I also wanted to see if they are running any special offers - since when Jeff posts the video about the business on his own Facebook, blog and in his emails - he wants to include a special offer to their business. This way he can track how much business he is sending to them. It’s also something cool to send to his database- who doesn’t want a special and exclusive offer? I suggested he asks every business he interviews to offer a one-time “Buy One, Get One” Quintin Group special offer with an expiration date. That way there isn’t a discount. This is called, rather, a “premium” offer. For most businesses, this is a great offer, especially restaurants. Paul, Jeff’s Vyral Marketing Specialist, was on the call and I share where I want that offer placed in his emails, Facebook update, and blog post. To claim the offer, people can just print off the email and bring it into the business. They can also just mention Jeff’s name when they ask for the offer. I also share with Jeff how I want someone to call the business owner after the video is posted to his Facebook to guide them to share it to their audience. That way Jeff gets exposure to their database/audience. Finally, we went over a few things I wanted to update on Jeff’s Facebook page. For example, a better logo and to include the word “Real Estate” in his page title so it’s easier for people to know he’s in the real estate business when they see “The Quintin Group” for the first time.

Jeff’s assignment this week is to:

  • Finish the first business video with his professional video person
  • Get us any updated footage for the sizzle reel intro for each video if necessary
  • Send us the vector or transparent PNG files of the logos for his shows

ABOUT JEFF: Jeff Quintin has been selling real estate for over 20 years. He’s sold close to $1 billion dollars in real estate and, by every measurement, he is a “7th Level” Million Dollar Real Estate Agent. He’s expanding into new markets outside his home in Ocean City, NJ (such as Philadelphia) and now needs to create more consistent and purposeful marketing content to back up his agents. He wants to be in front of his database and target markets all the time with engaging video and social media so they associate his firm as the preeminent helpful real estate professionals in the community. He then wants to scale his approach. Each of his expansion team members will model what Jeff does in their markets. His “hub” will provide the marketing support for those agents to succeed. 

Client Journeys is a series where we meet weekly with a client to help them fully implement the Vyral Marketing Plan we teach in our 3 hour workshop. We broadcast each meeting live on Facebook. You’ll hear their desires, struggles, challenges, successes, and of course marketing tactics as they build and improve communication with their database for more business. We organize Client Journeys into three categories, so you can follow clients in your business stage. ADVANCED JOURNEY – Highly leveraged professionals focused on strategy, recruiting, team building, and marketing. (2) INTERMEDIATE JOURNEY – Successful rainmakers who work with many clients and have minimal time for marketing. (3) BEGINNER JOURNEY – Those just starting their marketing journey beyond cold calling and referrals. Join us as we personally guide a client on their journey to results. Watch all past shows on Facebook or on our website.

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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