"Last year, we sold around 150 homes. That means we served or worked with 150 families to buy or sell real estate, over $50 million in real estate. I now have a brand in my community. In our business, our database is gold. It is the gold mine, literally envisioning goldmine. I wouldn't buy leads. I wouldn't sign up for Google Ads or Zillow. I would put everyone you know in a database and call them...[while earning] credibility with them by being consistent and by communicating value."
SUMMARY: Jeremy needed a way to get people to call him to buy or sell a home. He didn't get excited about cold calling and didn't have the money to spend on direct mail or internet leads. Rather, he decided to reconnect with his contacts in his current "sphere" of friends and connections around St. George, UT where he lives. He's now a local celebrity in his community and sold 150 homes last year with the help of video marketing to get his name out there.
My business started in 2005 when I started selling homes. I was what we'll call a solo real estate agent. I was selling distressed or foreclosed properties for banks, Fannie Mae and Freddie Mac. I remember one day we hit the wall with one of these big clients of ours who had given us a hundred something deals a year and they were no longer a client. The water shutoff.
I didn't know what I was going to do. I really had to retrench and I found that I had a huge database of what we call “Mets” in real estate, people I knew and knew me, right? People I liked. I guess most of them liked me. I went back and said, "Maybe these guys at Vyral have something?" What I didn't realize is that they were going to create my entire video blog, assist me in shooting the videos, format them, edit them, help make them look great with text on the screen, put an intro and outro on them, load them up to YouTube, load them up to my video blog, write an article - basically a “transcript-ish” of every single video - and then and only then, send it out to my database.
Last year, we sold around 150 homes. That means we served or worked with 150 families to buy or sell real estate, over $50 million in real estate. I now have a brand in my community. People perceive it as it's almost like celebrity, which to me is silly. I'm just a guy. I'm just a dad. A guy trying to run his business, but it's created this sense of celebrity where so often, we'll talk to a client or I'll talk to a friend of one of my team members or a friend of a client, "Oh, I know you. I've watched all your videos. I know exactly who you are. I love the video about 'blank'." So, that's powerful. Vyral has helped me create that.
In our business, our database is gold. It is the gold mine, literally envisioning goldmine. I wouldn't buy leads. I wouldn't sign up for Google Ads or Zillow. I would put everyone you know in a database and call them and say, "Hey, it's Jeremy, Suzy, Steve and I'm in the real estate business. I was wondering what type of information would be valuable to you for me to provide to you." The second piece would be in terms of Vyral or running a marketing campaign, because what's going to happen is that's where the credibility forms. You calling them day one, "Hey, I'm in real estate!" They're like, "Yeah, okay. Everybody says that." You're going to earn credibility with them and you earn credibility over time by being consistent and by communicating value.
So, I actually have a business now! It's amazing. I can't believe it - that I wrote about in 2005 in some personal development seminar and they said write out this vision of your business, your life. Well 15 years later, I pretty much have that exact business - if not better.