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How Kari Cross Sells 30 Homes a Year As a Solo Agent From Her Database

By Frank Klesitz in Case Study on Sep 19, 2019

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Key Takeaways

  • Kari built her business on video marketing, social media, and expired leads which generated over 80% of her income last year.

  • Kari sells 30-35 homes a year with an average price point of $650,000 because she has mastered the art of staying in front of her audience.

  • As her business continues to grow, she plans to keep her team small and bring in a buyer's agents so that she can focus primarily on money-making opportunities.

  • She is very active in the community and runs a community Instagram account that has increased her reach to a new audience.

  • With over 2,000 people in her database, Kari continues to nurture anyone and everyone she can to ensure the most benefit. 

I interviewed Vyral Client Kari Cross, a real estate agent for 11 years, who sold 30 homes in the bay northern area last year earning $200,000 GCI. It’s a great interview.

I got it entirely transcribed for you. It cost $60 on Rev.com.

This way if you’re at the doctor’s office, waiting for an Uber - or what have you - you can scan through the material faster than watching the video.

Kari has been performing well in the Northern Bay Area of CA for just over 11 years. She got into real estate with the notion that she could pick her own hours and be able to do it around her newly-born children at the time. She quickly found out that she was wrong. Just before becoming an agent, she was an accountant up until she had children and then became a stay-at-home mom.

In her career, she has sold roughly 400 homes and just last year was able to sell 30 with an average price point of $650,000 making her GCI 200k. Year-to-date, she is sitting at 15 homes sold with most of her business coming from her database, video marketing, social media, and expired leads. Kari is optimistic and works hard so she had set a goal of this year to double the number of sales she was able to do last year. So far she will be unable to do that, only due to recent company changes and the restructure it is going through.

Her long term vision for her business is to keep her team small. She primarily strives as a listing agent but will be bringing on a buyer’s agents to get herself some help. She wants to be able to remove small tasks from her plate in order to focus on money-making opportunities. In her database, she puts everyone that she nurtures into it, no matter where it comes from. This could be social media leads, expires and more. And from this, almost 80% of her business came from her database just last year.

Get to know Kari...

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Topics: Case Study

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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