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#VyralMarketingShow – Episode 20
What you’ll learn on the show this week:
Livestreaming your training sessions is a simple and easy way to recruit more real estate agents to your team. Since that training has been recorded, you will never have to do it again, you can use that video to train new hires, and you can reach other people who are interested in a career in real estate.
To livestream your training sessions, we recommend using the Mevo camera by Livestream. These wireless cameras stream directly to Facebook or YouTube, run about $400 a piece (plus $250 for the batteries), and only take 15 minutes of training to operate.
You can even take two- or three-minute clips from your training session and use them as your two educational videos for the month.
Here at Vyral Marketing, we’ve started livestreaming our own training sessions, as well as our new Vyral Marketing Workshops that will help you dominate the Vyral Marketing plan.
Jim sent in a great, three-part question about the magical reconnect email from Episode 18: Is it worth scrubbing the emails from competing real estate agents from your database? Should you send a reconnect email to people from recent transactions? If you partner with a certain vendor, should you scrub other vendors from your list?
While deciding who to suppress from your database is ultimately up to you, there are a few things to keep in mind.
First, not all agents use video marketing, and even those who have the time, money, and smarts to follow your lead will not be marketing to the same database. Your video emails are about staying in front of your own specific audience. Plus, if you plan on recruiting agents, keeping those email addresses is a great idea.
Go ahead and suppress emails from recent transactions when you send the reconnect email; they just did business with you, so they may be confused about why you want to “reconnect.”
And, if you partner with a certain vendor already, it doesn’t hurt to send your video emails to other lenders, title companies, or home inspectors. After all, don’t you want them to compete for your business?
Finally, here is your marketing tip on which camera is best to use for video blogging. We start everyone with the Logitech C920 webcam; as you get more comfortable shooting on your own, you can use your iPhone or Android. I also highly recommend the Canon G7 x Mark II.