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Spring shared how she went from $1.5 to $3.0 million in 2 years

By Frank Klesitz on Feb 12, 2020


Mastermind Club friends,

Our member, Spring Bengtzen, spoke for an hour at our last meeting about how she doubled her business from $1.5 to $3.0 million GCI with unique recruiting strategies 

Her team was about 4-5 agents a few years ago. They kept leaving "every 2 years or so". She didn’t have a bench to replace her agents that left, so every time she had to start her recruiting process from scratch. This obviously took a toll on her and held her business back. I think many of you can relate to her story.

UR Mastermind w Spring

Here's what's really cool about Spring...

She shared the recruiting marketing system she put in place at our last mastermind meeting. Now, she’s on pace to close $100 million with her top agent earning more than $250,000.

Yes, that is a confirmed number. I check MLS and bookkeeping records (assuming the client isn't cooking their books) to make sure this is correct. I know people throw these around a lot and are not legit. You won't get that from me.

She also hasn’t had an agent leave in over a year!

Spring broke her recruiting marketing down into 3 core pillars, which she gave us permission to share with you.

  1. Training website. She has an agent training-focused website. You can see Spring's at https://www.utahrealestatecareers.com/about

  2. Facebook ads. She runs Facebook advertisements to drive applicants. Spring uses causal agent testimonials, video courses, and personal growth videos as her ad content. 
3. Local events. Spring drives all this attention to in-person events. She holds about one event a month to keep a pipeline alive she can recruit from. Her last event had 100+ people!


I would love to introduce you to Spring, or any member or guest so you can build a lasting business relationship with them. That’s my job.

That's what we're all about. It's what makes us different than a conference or seminar. 

Brian Canady and Spring Bengtzen (Sep. 2019)

We have four meetings scheduled this year. No more than 25 people a meeting.

You’re welcome to join us if you earn at least $425,000 GCI or sell 75 homes a year; however many here sell much more than that. You'll send us the last 12 months of your MLS production to verify your attendance.

Our meeting dates for this year are:

  • March 26-27
  • May 14-15
  • September 24-25
  • October 22-23

Call me at (619) 500-6563 or email me at peter@mastermindclub.us if you'd like to join us. We allow 25 agents per meeting, with no more than 1 person in a market.

A guest ticket is $700 which breaks us even together on the meeting. I share a P/L at the meeting so everyone who comes can see where the money went.

You can learn more about Mastermind Club® and what we're all about here.



Peter McDonald
Membership Chair

Frank Klesitz

Written by Frank Klesitz

Frank Klesitz is the CEO and co-founder of Vyral Marketing

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