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Optimizing Your Videos to Get Found Online

By Elizabeth Stormberg in Classroom on Nov 19, 2021

Clients watch the full replay of the lesson here

Before we get started, I want to give you a disclaimer: We are not a search engine optimization company. If you want to build a YouTube channel with a ton of views, that is not what we do here. What we do is help you stay in touch with your database so that people call you to list their houses. It’s a very different mentality; it requires a different philosophy, mindset, and process. 


Now, if we’re going to put a video on YouTube, let’s do everything we can to make sure it gets found by people who are looking for it. The most important thing for your purposes is picking a search engine optimized (SEO) title. All that means is taking whatever phrase the consumer is likely to type in and putting that phrase in the title of the video. 


The biggest takeaway from today’s lesson, everything else is secondary, is: What phrase is the consumer going to use when they’re looking for your content? Simply make sure that exact phrase is in the YouTube title. You can work the keyword phrase into the question, or if it hangs by itself, the phrase could be the title of your video. 


The next best thing for SEO is YouTube’s tracking.Viewer retention is the second best thing for YouTube SEO. So the next thing I want to cover is making a good video. I covered some of the basics of it, but essentially, your video has to be of the caliber or better than the other videos that show up with that keyword phrase. 


One of the things you can do with your SEO-friendly title is to localize it. If you just do “Zillow Offers,” that’s a competitive keyword for you to rank with because it would be all over the country. But if you made the keyword “Zillow Offers Kansas City,” you’re way more likely to rank when someone searches that. One of the easiest ways to get ranked on google is by creating niche titles related to the area you work.


The next thing is the description. You see it right below the title of videos when you search. You just need a little paragraph. Don’t overthink it; don’t keyword stuff it. We covered writing the description in previous lessons. The only thing to keep in mind is to have the same or a similar keyword phrase in the first sentence. You can see some examples at 3:51 in the video.


Think about: What are all the other things people might type in to find this video? These are all phrases that I would throw in as tags. That’s the answer for this course.

Topics: Classroom

Elizabeth Stormberg

Written by Elizabeth Stormberg

Elizabeth is the Chief Marketing Officer at Vyral Marketing.

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