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Picking the Best Topics for Your Videos

By Elizabeth Stormberg in Classroom on Oct 29, 2021

Clients watch the full replay of the lesson here

So you have a plan to bring new people in your database, and you’ve reconnected with everyone who was already in it. You have this giant gold mine sitting there that you send things to, but how do you get the most gold from it? 

 

It boils down to creating videos, publishing a newsletter, and creating content to position yourself as an authority. The hardest part is: What am I going to send out that is not just some canned, copy-pasted crap? That’s what we're going to talk about today.

 

You only need 24 topics a year on our marketing plan. We suggest you pick two a month from the list below that are a perfect blend of what's relevant and what you would enjoy creating. It’s a little bit like a Venn diagram, and you want that space right in the middle.

 

The majority of our clients just talk about real estate, case studies, stories, etc. The content you produce doesn’t have to be revolutionary journalism. It’s simple stuff that might seem obvious to you. People don’t consume it for the information; it’s more about getting to know and trust you. Yeah, they may learn a thing or two about real estate, but that’s not the main focus.

 

It’s the same reason I teach this class: so that you can get to know me, the CEO of the company. Hopefully, I give you some good tips, but you’re also getting to know me. Never forget that it’s not about the hardcore content, it’s about your excitement, enthusiasm, and how you present yourself. It’s about one person relating to another person.

 

So it’s more important to choose a topic that you’re comfortable talking about, and hopefully, that topic is somewhat relevant. Keep your topics around real estate, but if you’re getting sick of that, talk about whatever you want.

 

You have to find a topic that excites you because that’s what’s important, and if real estate isn’t doing that, then talk about something else — I give you permission. With that being said, let’s move through a crawl-walk-run progression of creating topics for your database.

 

The best topics under that progression are answering questions that clients are asking you. It makes sure you’re listening to the people who give you money and keeps you grounded in what your clients care about. It allows you to share real-life stories about when that question was answered as well. Q&As keep you grounded to what the market needs; you are supplying the answers to questions that are in high demand. How do you come up with these questions?

 

Keep a notepad with you and be a little more purposeful when you’re prospecting on calls or going to meetings. Write down the questions that you are constantly hearing. Look at your calendar, search through all of your recent emails, think back to recent conversations. What questions were asked? What problems did you tackle, what issues are people dealing with, and what objections are you hearing on the phone? Is there a story you can share that addresses these questions?  

 

Repeating the same general content and the same questions all of the time makes you money. I teach the same marketing class every year, and probably will be for the rest of my life.

Topics: Classroom

Elizabeth Stormberg

Written by Elizabeth Stormberg

Elizabeth is the Chief Marketing Officer at Vyral Marketing.

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