At this point, you have a general idea of the structure of your training event. Now let’s take a step back and talk about how this event should be put on as a performance art to get what you need out of it.
Once people register for the event, have your assistant call them, tell them that you're excited to see them, and tell them to invite anyone they think might benefit.
Once you’re in the room, I like to set up a U-shaped table. I put a notebook and pen in each spot for each attendee. I also include the outline for the material today. I put a logo up, and I have a projector to use examples on the screen.
Finally, I have a camera set up. It’s an actual camcorder, not a cell phone. It needs to be able to record for three hours straight and it needs to be able to zoom in on the speaker.
One thing that you’ll find with a lot of professional speakers is that they always open with a story in order to relate to the audience and ease everyone in.
Then you'll start talking about lead generation, give your tips and recommendations and then show how the examples work in action. At the end of that section, have everyone write in their notebook the one thing they’re going to do after today to improve their lead generation. Then you go around the room and have them each recite what they wrote down. This process continues for each topic throughout the training. What they’re actually doing is writing a business plan
At the very end, have them turn to the last page of the notebook and write out all the action steps that they’ve committed to from here on out for each section. At this point, they have a different page for all of their notes on each step and at the very end they have a one-page action step for the things that they can do to move their businesses forward.