Clients and friends,I was working with a client this week on signing up local businesses to give them money to pay for their marketing expenses.
They specifically wanted to zero-cost their Vyral Marketing so they didn't have to worry about the fixed expense on variable commission income.
I think we can all relate to that stress.
The initial goal was to raise just $550 a month from one local business.
You would include them in a few of your videos, provide a gift certificate to their business at closings, put an ad for them on your video blog, in your emails, and more.
Ideally, we wanted a local financial advisor who needs to get in front of affluent down-sizers cashing out equity for their approaching retirement.
This is a very big and profitable target market for the financial advisor industry.
Financial advisors pay about $3,000 on average to get a client - the lifetime value is considerable; most take a percentage of the money they manage.
I'm sure they would be happy to co-brand with your seller workshops (now webinars), videos, and other content you create to reach (gasp!) homeowners thinking of selling.
A lot of these local professionals are not as marketing savvy as you. They rely on face-to-face meetings and networking events to get their business, which has dried up with COVID.
They are desperate to set up new ways to get customers.
They would love to strategically partner with a well connected agent like yourself to get in front of your database of homeowners and people looking to buy or sell a home.
You can add real estate investors, property managers, day cares, car dealerships, furniture stores, landscapers, dentists, solar companies, and more to that list.
Below is the Facebook post I asked our client to write, and the corresponding email to send to their database to drum up interest from all local businesses.
I wanted to share it with you too if you're thinking about getting your vendor program in place to zero-cost your marketing.
Send it out; watch - you'll get slammed with local business owners (who look up to you as a salesperson and marketing expert) who would love to co-advertise with you.
When you include them in your Vyral Marketing - and introduce them to your clients - they will gladly pay you for the exposure.
Remember, when you sell a home you make a lot of people money. There's a long list of businesses who will pay you for the privilege of getting introduced to your clients.
Enjoy...send it out and let me know what you get.
Vyral Client Chris Watters in Austin raised a completely ludicrous $25,000 a month from over 20 local businesses (not mortgage or title) which helped him go from zero to earning $1 million after expenses in 3 years. He was able to buy leads without the risk to feed the agents he hired right away.
Here you go....
We’ve been fortunate to work with “x” people to buy or sell a home here in (city) since (date). Many of these homeowners and new residents are looking to buy from a trusted local vendor – a plumber, day care, financial advisor, landscaper, dentist, and more.
We’re looking to set up a consistent way to send our clients to those who provide great service. Maybe that’s you?
If you own a local business here in (city) - and you’re looking for new customers – leave your phone and email in the comments below. We’ll call to set up a time to meet on Zoom so our clients contact you when they need to buy your product or service.
SUBJECT: We have customers for you
Clients and friends,
Do you own a local business here in (city)?
We’ve helped “x” people buy or sell a home since (date) and many of the homeowners and new residents are looking to buy from local providers - a plumber, day care, financial advisor, landscaper, dentist, and more.
We’re looking to set up a consistent way to send our clients to those who provide great service.
I wanted to ask you first to see if you (or a business owner you know) are interested in working together.
If you own a business here in (city) and you’re looking for new customers, let me know. We’ll set up a time to meet, and if we’re a fit, let's set up way so our happy clients contact you right away.
We’re only looking for vetted local businesses who provide the best products are services. We will perform due-diligence and research.
Call me at xxx-xxx-xxxx or reply to this email if you’d like to set up a relationship so we can send you customers.
With that, the real estate market is still hot here in (city) – and real estate can still be sold safely with our Safe Seller Program.
You can find out what your home is worth here, and if you’re thinking about buying a home, you can search all homes for sale on the MLS with photos here.
If you have any questions, I’m here!
Remember, if you made it this far in the email, education without implementation is entertainment (like that?). If you're a client, get with your Marketing Coach to get this out next week.
Hopefully I got your wheels spinning....times like these require you to think differently. You have outbound prospecting, inbound marketing, referrals, and partnership marketing. I think now is the best of times to get these partnerships formally set up.
You'll be able to help a lot of local businesses - and reduce your marketing expenses and risk in return.
P.S. We're starting a Weekly Vyral Marketing Update e-Newsletter shortly. You'll get it every week. Here's the update for this week. It will have the top real estate topics for the week, featured client video, interviews, success stories and more.