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Sending Cold Outbound Email to Homeowners

By Elizabeth Stormberg in Classroom on Sep 17, 2020

Clients watch the full replay of the lesson here

Sending outbound cold email requires you to get a list of homeowners from services like Propstream. If you already have the list and you’re calling it, sending it social media updates, and more, why not just do an outbound email campaign as well?

You can’t just take these purchased, compiled emails and load them into a service like Constant Contact or Emma, though. It’s against the terms of use, and generally, if you send a bulk email to a completely cold list, it would be considered spamming, and it’s not going to go well.

Never link this kind of service through your main domain/account.

Essentially, you can automate your outbound messaging, but you have to be careful. A service called Woodpecker is designed to be a virtual executive assistant. It’s $40 per month, it links up to your email, and it will automatically fire out individual emails to your prospects throughout the day. 

Never, ever, ever do this kind of outbound cold emailing through your main domain. You never want to link up your main email account on your main domain with cold outbound emails. This could affect your sender reputation for your domain, and eventually, all of the emails you send start skipping inboxes and going to spam. 

I recommend buying a second domain and email account so you can have a separate system. One of the ways to improve the probability of your email being delivered is by enabling SPF and DKIM authentication. Once this is enabled, it will improve your email’s chances of being delivered. You want to do all of this so your emails are authenticated.

If you have any questions for me, feel free to reach out via phone or email. I look forward to hearing from you soon.

Topics: Classroom

Elizabeth Stormberg

Written by Elizabeth Stormberg

Elizabeth is the Chief Marketing Officer at Vyral Marketing.

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