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Shooting Videos That Look and Sound Great

By Elizabeth Stormberg in Classroom on Nov 12, 2021

Clients watch the full replay of the lesson here

Today I want to share with you how to shoot a video that looks and sounds great. First, let’s talk about the camera you’re using. When we record your videos at Vyral, we have to keep things simple and consistent. You can’t be running around and spending crazy money on video production. It’s fun for a little bit, but you're going to fall off. 


The question is, “What can you consistently do forever?” That’s the key in this business. The same boring, consistent thing over and over. The more you accept that, the more money you’re going to make. Business is more about doing the same, boring thing over and over and less about creativity. 


The Vyral Marketing system is more about the same, consistent, basic vidoes answering commonly asked questions and consistently getting it out. If we let our egos get in the way too much, it’s never going to happen. Your emotional state and your business operate in peaks and valleys. You need to set a low standard for getting your stuff out so that it always gets sent out with all the chaos going on in your life and business. What we recommend at Vyral, what works, and what makes money, is sending out two quick educational videos per month shot right from your webcam. These webcams are getting better and better.


Here’s where we start. We schedule one monthly appointment to record two quick videos right from the webcam and walk you through how to look and sound great when it comes time to record.


Now let’s talk about the camera that you use. The best webcam for your money on the market is the Logitech C920. It’s about $70. Go buy it now. That’s the webcam you want for your computer. You may have one already attached, but it’s nowhere near as good as this because the lens is larger. I just have it sitting right on top of my laptop.


The next option would be to use your iPhone as the webcam. It is possible to hook your iPhone up as a webcam. There are instructions on how to do this on the internet. If you’re going to shoot on your own, you can take your iPhone, record on it, and it will look a lot better than your built-in webcam.  


We do want to give you a third level of video quality. We have the external webcam, the iPhone, but then we have the professional DSLR camera. If you set up your DSLR camera, you have to run an HDMI cord through a video capture card before it goes into your computer so it processes correctly. I recommend the Elgato CamLink for a video capture card.


The very last thing I want to share for your camera is at some point to hire a professional camera person. If you want to look really good, at some point it’s going to get way too difficult and time-consuming to figure out the aperture, shutter speed, etc. on your own.


I don’t care what level of camera you get, if the lighting is bad, you're going to look bad. Make sure the light source is always in front of you. The first and best option is to shoot as you're looking out a window. If the window and natural light is coming in behind you, you will be dark.


The next best thing is to get a little ring light. You can put it right behind your monitor, and it makes you look great.


The next step for better light is getting key lights. These are lights that go on the left and right of you. It will make you look more sharp. Elgato makes these too. You can also check out the Phillips Hue.

Topics: Classroom

Elizabeth Stormberg

Written by Elizabeth Stormberg

Elizabeth is the Chief Marketing Officer at Vyral Marketing.

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