We're excited to launch Spring Bengzen's new seller video blog! She wanted to communicate her real estate team has all the options to sell a home, leading with an off-market immediate buy-out cash offer backed by OpenDoor and OfferPad. She has the two most popular seller lead-generation call-to-actions on her website (1) Free Home Value and (2) Get a Cash Offer. We also added a "Join my VIP Buyer List" option as another source of off-market offers. There's also a CTA to sign up for her video e-newsletter. There are plenty of ways to generate a lead for her.
There is a clear "Why Hire Spring" section with benefits and success stories for social proof. When we promote her videos to her database, it all drives back to her video blog. Above is the video she created on why a seller should hire her and her team. It's excellent. She has an in-house video person who shot it for her.
Here are the standards we used:
Example Blog Post:
Marketing Coach: Gabbie Maisch
Marketing Assistant: Stephanie Schilling