<img height="1" width="1" src="https://www.facebook.com/tr?id=139797240013274&amp;ev=PageView &amp;noscript=1">
Call 1.800.323.9974
Free Strategy Call

What’s the best YouTube video title strategy for SEO?

By Frank Klesitz in Real Estate Agent, Ask Vyral Marketing on May 20, 2019

[fa icon="comment"] 0 Comments

You'll learn how to optimize your video on YouTube to get found online.

maxresdefault-607

Have a marketing question? Email frank@getvyral.com. I will answer it. If we pick your question to publish, you'll get a free marketing book shipped right to you.

Q: John, a real estate agent in Phoenix asks, “What’s the best YouTube video title strategy for SEO [Search Engine Optimization]?”

A: Thank you for your question, John! I'm going to send you a free copy of Predictable Revenue - it's a book that really changed how I think about scaling a sales team. It's about specializing outbound, inbound, the people to do new client consultations, and the account managers who keep your client happy and successful. It's how we organize our team here at Vyral Marketing, and it's how I recommend you do it, too.

Now to answer your question, when we started our firm back in 2009 our strategy was to put the keyword phrase at the start of the video, followed by the title.

For example, your video title would be “Omaha real estate agent – Home buyer tips”. This was super effective. We got your video ranked for the keywords you wanted, fast.

This does not work as well as it did before.

The results are mixed. It could be seen as keyword stuffing since the main keyword phrase really isn't what the video is "about". It’s also passé. It’s also been 10 years! (We’re celebrating our 10-year anniversary at Vyral Marketing this June).

Read More [fa icon="long-arrow-right"]

How do I get better engagement and response on Facebook?

By Frank Klesitz in Real Estate Agent, Ask Vyral Marketing on Apr 16, 2019

[fa icon="comment"] 0 Comments

You'll learn how to put your videos on Facebook so people actually watch, comment, and share.

Have a marketing question? Email frank@getvyral.com. I will answer it. If we pick your question to publish you'll get a free marketing book shipped right to you.

Q: Greg, a real estate agent in Phoenix asks, "How do I get a better response and engagement on Facebook?"

A: Thank you for your question, Greg! I'm going to ship you a free copy of the Ultimate Sales Letter by my mentor Dan Kennedy. This taught me how to sell in print.

Now, first of all - this may come as a surprise - but I do not like Facebook. If your business comes mostly from Facebook you're in trouble. Keep in mind they are in "toll-position". You are on their platform. It can be regulated and taken away from you anytime. These platforms (and lead providers) who control the brand and data will put professional services providers who are not careful on the road to serfdom.

From a business standpoint, most "engagement" on Facebook is generally low quality. Case in point, we had 356 comments on this post a client of ours wrote for their group. We followed up with a FB message and/or researched their email with a Google search. Only a handful got back to us. Most said they were not interested! And, this is trying to give our service away to people who requested us to contact them! Engagement does not mean a quality response. These individuals have not spent any time with us online, likely don't know or trust us, and do not have any idea who we are (more on that later....)

fbpost-1

Here's my response I wrote on the thread since I found this outcome just fascinating...

Capture-13

(We just generated 21 seller leads yesterday for a real estate client with the direct offer email I sent our friends in real estate last week. These are people who want an offer on their home, not "free value report" leads. We recommend a direct offer to your database four times a year, it's included in our marketing plan).

Reach (the number of people who actually see your Facebook post) is also at an all-time low. It's very likely only a few people will see your video on your business page if you don't put money into it.

Here are some slides of the keynote from the latest Traffic and Conversion Summit. You can watch the whole keynote about what's going on with Facebook and digital marketing here.

Your organic reach (without giving FB money) is an abysmal 0.5% of your fans on your Business page, on average:

Average-FB-Organic-Reach

You also have the Facebook cost-per-click going up (read the chart right to left):

Facebook-CPC

Facebook keeps raising their ad prices to feed revenue since user growth is slowed:

Facebook-ad-prices

And pretty much everyone knows Facebook isn't what it used to be, and it's getting worse...

Facebook-results

Read More [fa icon="long-arrow-right"]

What should we ask so people call us back?

By Frank Klesitz in Real Estate Agent, Ask Vyral Marketing on Apr 16, 2019

[fa icon="comment"] 1 Comment

You'll learn the email and voicemail script we use when calling the people who watch your videos on your behalf to call you back.
 

Have a marketing question? Email frank@getvyral.com. I will answer it. If we pick your question to publish you'll get a free marketing book shipped right to you.
 
Q: Travis, a real estate agent in Los Angeles, asks "What is the single most important thing that we should be asking in order to get them to call us back?"
 
A:  Thanks Travis for your question! To give context to this question first, I'll assume you're calling the people who watch your videos, or you have someone on your behalf calling them.
 
Let's say you sent out a video on "What do I need to know before selling my home this summer?"
Read More [fa icon="long-arrow-right"]

Official Video Marketing Plan

New to Vyral Marketing? Start here.
 Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 

Download Video Marketing Plan
 
mastermind-club-vyral-marketing

Recent Posts