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How Mortgage Professional Scott Griffin Doubled His Business With Video Marketing

By Frank Klesitz in Case Study on Jan 31, 2020

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Key Takeaways

  • There are only a couple mortgage lenders nationwide utilizing video content and marketing and Scott is one of the few producing great results.
  • Currently, Scott is doing a 7-part video series to educate his viewers. This is powerfully different and also thanks to Vyral Marketing. Edu-marketing is what he calls it - education marketing
  • Scott is now number one in the Google search results for competitive search terms as a result of the Vyral Marketing video content plan
  • Ending the year of 2018, Scott shares incredible results of revenue increases as a result of the marketing he does with Vyral.
  • He hired us to stay in touch with everyone he knows and to help him stay consistent with the plan.
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How Kevin Stopped Buying Leads And Now Works His Database Only

By Frank Klesitz in Case Study on Dec 18, 2019

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Key Takeaways

    • Kevin is a client of ours in Phoenix who has been selling homes since 2009. Phoenix is “ground zero” for real estate disruption. He ran a team with 5 agents and “a lot of expenses” and decided it wasn’t worth it.

    • He scaled back and shifted his strategy to earn all his business from his database and relationships. He will sell 30 homes this year and has a lot more time to spend with his 3 small children.

    • Kevin does not buy any leads, pays zero dollars to Zillow, hasn’t made a single cold call, and most of his business “comes from people calling him”. This has allowed him to put his real estate business on “auto-pilot” while he can focus on his true passion - real estate investing.

    • In fact, with this database focused strategy – and even in the face of all the disruption in his market – his average commission rate has “increased this year”.

    • He hired us to stay in touch with everyone he knows and to help him stay consistent with the plan.

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How To Ease The Pain of Prospecting By Publishing Helpful Videos To Your Database

By Frank Klesitz in Case Study on Nov 25, 2019

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Key Takeaways

  • Bob sold over 350 homes last year with a GCI of $1.8 million from using video to stay in touch with his database where over 30% of his business came from.

  • He has made strategic hires in the Philippines to help structure and maintain his database so that he can focus on listings and working with buyers.

  • Bob uses a drip campaign of video emails every two weeks to his database to stay top of mind for future sales.

  • He has made shooting video part of his day so that he physically doesn’t have to carve out time. He has integrated this type of marketing to fit seamlessly with his schedule.

  • Bob compiles a house list of contacts into one spot so that he can send great communication in a 1-to-many form instead of 1-to-1.

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How Kari Cross Sells 30 Homes a Year As a Solo Agent From Her Database

By Frank Klesitz in Case Study on Sep 19, 2019

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Key Takeaways

  • Kari built her business on video marketing, social media, and expired leads which generated over 80% of her income last year.

  • Kari sells 30-35 homes a year with an average price point of $650,000 because she has mastered the art of staying in front of her audience.

  • As her business continues to grow, she plans to keep her team small and bring in a buyer's agents so that she can focus primarily on money-making opportunities.

  • She is very active in the community and runs a community Instagram account that has increased her reach to a new audience.

  • With over 2,000 people in her database, Kari continues to nurture anyone and everyone she can to ensure the most benefit. 

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How Dan Beer Sold 303 Homes in Hyper-Competitive San Diego with Database-Driven Marketing

By Frank Klesitz in Case Study on Jun 2, 2019

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I interviewed Vyral Client Dan Beer, a real estate agent for 14 years, who sold 303 homes in San Diego last year earning $4.5+ million GCI. It’s a great interview.

I got it entirely transcribed for you. It cost $60 on Rev.com.

This way if you’re at the doctor’s office, waiting for an Uber - or what have you - you can scan through the material faster than watching the video.

I’ll get right to the point. Here’s the #1 take away I’m testing for Vyral Marketing clients right now.

Dan said to take your entire database, upload it to Survey Monkey, and send out a survey like the one below asking one question: “Do you plan to buy or sell a home in the next 12 months?"

SurveyMonkey Example for Real Estate Agents to Generate Leads From Their DatabaseIt’s so stupidly simple. And brilliant.

  • The email comes from you via Survey Monkey
  • It looks different than any other broadcast email message
  • It’s positioned as a real survey
  • They don’t have to opt-in – you have their email already
  • We can easily scale this for you
  • It quickly tells you who may, or may not, be a lead right now

I'm working on the details to make this the next quarterly direct offer for our real estate clients to spike lead response from your database.

In addition to that juicy tip, Dan shares how to get started sending direct mail – or in his case a 12+ page newsletter - to a target farm along with open houses and community events to build your database.

He follows the core Vyral Marketing Plan to stay in touch with his database.

Enjoy the interview!

Frank Klesitz, CEO
Vyral Marketing

P.S. Our contact center is growing! We're getting a 26% contact rate calling the people who watch your videos with our Calling Assistant Upgrade for $175 a month. 1 in every 9 people we speak with want a call back about buying or selling a home. If you're not getting your "opens/clicks" called, tell me and I'll give you a 30 day free trial of our Calling Assistant upgrade so you can hear the quality of our Omaha, NE based calls and see the results.

Also, my next 6 month real estate agent recruiting course starts July 8th. I teach two semesters a year. I have room for 32 students. 75 agents and brokers have taken it over the past two years. It's an "add-on" to our core service where you meet with me on Zoom for an hour in a small group weekly. If you'd like a copy of the 200 page workbook to review the 24 lessons, I'll ship you one at cost for $40 or invite you to the restricted access PDF for free. You can learn more about it here and what clients are saying about it. It's hands-down the best (no joke - and I will defend this claim) recruiting plan with marketing in the industry. It's my life's work and I'm proud to teach it with you.

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How Ken Ravago Gets 75% of His Business from His Database with Video Marketing

By Frank Klesitz in Case Study on Mar 13, 2019

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Ken Ravago

Key Takeaways

  • Ken prospects every day and he speaks with 30 people a day, or 150 people a week. Moving forward, he wants to build his database by offering a free subscription to his real estate video newsletter at the end of the call, in return for their email to send it to them.
  • Ken was pleasantly surprised this year when he started calling people and they were actually expecting his call. He attributes this to consistently staying in front of his database with helpful, educational videos.
  • He finds the Vyral open/click report very useful because it gives him the chance to connect with people that engaged with his videos. These are warm leads that are open to having a conversation with him.
  • Ken considers direct mail campaigns the perfect complement to his video marketing plan to convert more home buyers and sellers.
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How Paul Brouillette Sells 81 Homes a Year with Help of Video to His Database

By Frank Klesitz in Case Study on Jan 30, 2019

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Watch all Real Estate Client Interviewspaul-2

Key Takeaways

  • Paul built his database by talking to 20-25 people a day
  • His main lead sources are FSBO, expired, past clients and networking events
  • The best video content is what's happening in the community
  • Paul sells 81 houses a year because he has mastered the art of communication, talks to people all the time and shares with them what he does
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How Jeff Cook Gets Four Deals a Day from his Database with Video

By Frank Klesitz in Case Study on Jan 10, 2019

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Jeff Cook

Key Takeaways from the Interview

  • According to Jeff, the best place to begin your marketing is your database - the most important asset in your business by sending simple, educational videos to your database
  • He stays in touch with his database with  simple, educational videos, direct mail and client events 
  • He does open houses to generate buyer leads and adds them to his database
  • Jeff's team does three or four client events every year. This year they are giving away 1000 pies for Thanksgiving, which in turn helps them sell 20 or 30 homes from the relationships built through this single event
  • Jeff created a two to three post strategy using Facebook to generate additional listing leads
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How Joe Polyak Attracts Clients with Video in High-End San Francisco

By Frank Klesitz in Case Study on Nov 14, 2018

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Watch all Real Estate Client InterviewsAAEAAQAAAAAAAAkgAAAAJDRiYjIwMGZhLTNkYWMtNDRkZi1hYzdiLWE4NDg2YTExNWE5Ng

Key Takeaways

  • Save time by answering client's questions you get everyday repeatedly with a video
  • Win the listing with potential clients by offering to take professional photos of their property
  • Remove the awkwardness of talking to people by sending out video emails and calling the people who clicked on your video to have a conversation on the video topic
  • Shoot videos about what is happening in your community; those are the top video topics people want to watch
  • At the end of any call or conversation ask for permission to add them to your newsletter subscription to keep them updated with educational information in the real estate market
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How Mikki Ramey Does 30 Deals a Year From Doctor Referrals with Video

By Frank Klesitz in Case Study on Oct 13, 2018

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Watch all Real Estate Client InterviewsMikki Ramey

Key Points of the Interview

  • 30% of her business comes from her database.
  • She sold 100 homes last year with the average price point at $325,000 for her area.
  • Before real estate, she was a middle school teacher and a high school counselor.
  • "I've been doing Vyral for close to a year now and I had other top agents that were not in my area encourage me to get into video. They said "Mikki video is the way to go and if you're not doing videos you're not going to be a powerful force in the real estate market." I actually had a listing appointment two weeks ago and I hadn't seen those clients in years and they said: "Oh, we feel like we see you all the time, we watch your videos and we feel connected to you." So, that was really powerful to me the fact that I don't see people or hang out with them for years and they feel like we start right where we left. They feel like they are connected with me through video."
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How Darren James Sells 166 Homes a Year From His Database with Video

By Frank Klesitz in Case Study on Oct 2, 2018

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Watch all Real Estate Client InterviewsScreen-Shot-2016-10-25-at-7.09.09-AM

Key Points of the Interview

  • 38% of his business comes from his database.
  • He sold 438 homes last year with the average price point at $167,000 for his area with a GCI of about $2.3 million.
  • Darren's long-term career plan is to grow other people and get them to have a life they didn’t think was possible.
  • "In real estate, everything has to do with systems and duplicating those systems and that's one of the things Vyral has done for me and in my business. You have me following a systematic plan to continuously touch my database consistently and persistently every single month and that's something a lot of other things don't do. On top of that what Vyral has done is to continually evolve the process."

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How Aaron Hendon Gets the Phone to Ring with Video Marketing

By Frank Klesitz in Case Study on Aug 29, 2018

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Watch all Real Estate Client InterviewsAaron Hendon

Key Points of the Interview

  • 63% of his business comes from his database.
  • He sold 27 homes last year with the average price point at $550,000 for his area with a GCI of about $430k.
  • Aaron's long term vision is to write a book and have a speaking career; he loves to educate.
  • "I got a phone call from someone who was searching for Airbnb rentals and he came across my videos. Then he watched my other videos and then he called me. Now I'm shopping for an $800,000 condo for him to buy as an Airbnb."

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Official Video Marketing Plan

New to Vyral Marketing? Start here.
 Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 

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