I'm going to cover in class live this Monday, May 18th @ 12pm PST / 3pm EST “How to Pack Homeowners into Seller Workshops".

You can register here for class.

You can do it virtually with a webinar now on Zoom. The homeowners are showing up, and it's very effective!

Previously, you would hold these at libraries and market them to 'downsizers' living within a mile or so. Not anymore with COVID.

Download the worksheet to complement class here (PDF).

It's just a matter of driving people to your Eventbrite page where you get registrations (and the respective seller lead). You can sell online events on Eventbrite now for webinars - for free!

Clients and friends,

As we all do our best to slow this pandemic - while keeping our businesses afloat - I'm here to guide you to cost effectively stay in better touch with your database for low-cost opportunities as we all shift. 

I wrote you last week I believe our role as professionals is to be the calming voice; guiding people with helpful, on-point advice.

With that in mind, let's talk about this week how to create videos customers want to watch.

There are 5 ways...

1. Local commentary on national news

Go to Google News and search for the topic “Real Estate”. You’ll see top news stories across all media outlets you can pass along to your database. Make sure you pick an authoritative news source, by the way, and not “The Onion”. Make a quick video on how that national story is relevant to your local market or audience. For example, “The national news just released a story on how home prices are being affected nationally, but that’s not what we’re seeing here. Here’s what you need to know…” Include a link to the main story in your email/video/blog, too.

Real estate clients and friends,

I wrote you this week on how to adjust your communication with your database due to the Coronavirus outbreak. I highly suggest you read it.

I'm of the opinion all your communication with your database for the next few months will be entirely Coronavirus related (home prices, staying safe at showings, reassuring people, providing local real estate facts, being the calming voice, etc).

With that, as we all try to figure out what's going to happen with this disease, people still need to buy and sell homes. It's my goal you still get that business.

With your permission, I'd like to give you a great marketing tip this week you can use to find people who want to sell their home with cold, outbound email.

We just wrapped up the module on “How to Build Your Seller Lead Database” in my Masterclass this week.

I covered in this module how to get seller leads into your database in the first place, in addition to staying in better touch with your past clients and sphere (of course).

Real estate clients and friends,

I figure it’s a good time to talk about new revenue sources to smooth out inconsistent real estate commissions on the heels of the US stock market dropping 10% last week.

Have you ever thought of a joint-venture with a local property management company?

I think this is a “must-do” as a real estate agent. Everywhere else around the world brokerages provide this to smooth out revenue, but not here in America!

How many times do you get the objection “I want to rent it instead of sell it”?

It’s also no secret home-ownership is down in America. We’re becoming a nation of renters.

Our clients, Adrienne and Attilio in Hawaii, partnered with a local property manager and helped him with this property management blog: 

You'll learn how to get homeowner data into Facebook and put an ad in front of them that gets people to message you sell their home.

Real estate clients and friends -

Sick of being scammed with Facebook ad gurus and “funnels?” I am too, trust me.

I wanted to write you this week with the #1 best Facebook ad you can run for "bottom of the funnel" seller lead generation. Period. End-of-story. (I know that's a mighty claim. I'll defend it.)

My argument is based on fundamental principles, that when applied, will get people to message you on Facebook to sell their home.

We don’t do complex “Facebook advertising” campaigns for you at Vyral Marketing since I think a lot of it is a racket and not helpful for a real estate agent.

Rather, we boost your educational Q&A nurture videos to your database only.

That's a good use of anyone's limited ad capital - putting your videos in front of your warmest audiences. From there, you can generate buyer leads from cold audiences with all the great CRM's out there.

However, I want to share high-level Facebook advertising insight with you since I think you'll find value in it. This is how you generate legitimate seller leads everyone in real estate wants.

We are also working with our clients this month on how to build their database, so the Facebook message fits.

Facebook is one of the ways to build your seller lead list with marketing, in addition to hiring a telemarketing assistant or sending out direct mail to a list of homeowners who are likely to sell their home.

You’ll learn how to hire a telemarketer armed with great phone numbers, a strong dialer, and daily training to generate seller leads for you - without getting sued.

Real estate clients and friends,

I’d like to share with you this week how to build your database with a telemarketing assistant (i.e. cold calling or outbound prospecting).

It’s what we’re working on with our clients this month: building a list of homeowners who want to sell their home now or in the future.

We don’t do this for you at Vyral Marketing (we nurture your current list), but I’ll share the insight with you.

Last week I covered how to build your seller lead database with direct mail to a list of homeowners who are likely to sell their home.

You can certainly hire a telemarketer to call homeowners on the same list you’re mailing (or not mailing) to ask if they want an offer on their home.

It’s a legal minefield, and the failure rate at building an outbound calling team is high – but with the right tips it is possible, especially if you personally grow as a great leader and sales manager to get lead generation done through others.

*NOTE: Check with your state licensing board if it’s legal, too. In some states, you can’t hire anyone unlicensed to talk to the public about anything. Period.

You'll learn the envelope and letter style to get maximum seller lead response when mailed to homeowners who are likely to sell to build your database.

I hope you had a wonderful Thanksgiving and you're getting rest over the weekend, ready to end the year strong. 

We're working with our clients in December on how to build their database with people who want to sell their home. Specifically this week by using direct mail to get homeowners to call you about listing their home. 

In my last video, I answered the question “How do I get a mailing or phone list of homeowners likely to sell?" 

Now once you have that list, what's the best way to approach them to see if they are interested in selling their home using media (direct mail, email, Facebook ads, direct mail, etc) over manual cold calling?

If you don’t have any money, you’re stuck making cold calls. This is prospecting. This is the art of persuasion one-to-one. It’s where most people start. And it's where you should start to learn how to sell.

However, if you’re lucky enough to have money to invest in marketing (typically $250k+ GCI), you can write that same message down on paper and mail it to them - saving you a lot of time. This is the art of salesmanship in print. We call this "copywriting." This way people call you, instead of you calling them.

Here's what clients implemented in our add-on Database Marketing Course to our Core Service this week…

A: There’s no better database than a list of homeowners in your target market who may want to sell their home who have given you permission to stay in touch with them. Once you've reconnected with your current database of past clients, sphere and other people you know - it's now time to break into a new target market to build your database. There are (3) lists you want to approach with phone calls, direct mail and Facebook ads with an offer of “I’ll help you get the most offers on your home if you want to sell. Call, email or message me.” The first list is your “likely to sell” list. These are homeowners in key zip codes who have lived in their homes around 10 years and around the median price point. This list should get a personal letter every 1-3 months, phone calls, and targeted on Facebook. The second list is distressed homeowners including people facing or who are in divorce, foreclosure, liens, bankruptcy, vacant, failed to sell on the MLS, probate, or code violations. This list needs a 3-step letter campaign with phone calls, quickly. The third list is from a “big data” company who can statistically tell you who is going to sell their home in a few months like Likely.ai. They need an approach strategy, too. You can get most of this data using Propstream from the county which is $99 a month for 10,000 records a month and they will append phone numbers for you. We get probates through All The Leads. Code violations you get with a FOIA request with the county. We’ve also had good results with V12 phone append, Microbilt Enhanced People Search if you’re an investor with permissible use under the FCRA, and BeenVerified to manually look each person up. The goal is to get these homeowners to call you about selling their home (or you call them), then you add them to your database to stay in touch - with their permission - so they see you as the trusted expert when they are ready to sell and they call you, not your competitors.

Real estate clients and friends

As promised from my latest email to you, here's what I've been up to...

I’m stepping up my game to provide more guidance on how to get the most from social media, video and database marketing in your real estate business.

I’m teaching a weekly class now for the new Video, Email & Social Media Database Marketing Course I’m officially rolling out in Jan 2020.

The purpose is to help you build a profitable seller lead generation system that's focused 100% on talking to sellers and your database.

https://www.getvyral.com/database-course

Clients will now get the latest workbook lesson each week as a part of your fee with us. It’s free to you. I'll also make you a quick summary video about what we covered in class that week.

This is for real estate professionals only.

We gather the office every Wednesday morning for 3 hours to review that week’s material. That way, when you talk to your Marketing Consultant you're working with here, they know how to implement it all for you.