So you want to build your team. Where do you even start? Here are the first two steps of the process you need to follow:
A workshop is nothing more than a helpful, education-based sales presentation done at scale. Essentially, it’s your written listing presentation that you give via webinar (or present in a library and/or meeting room when there’s not a global pandemic).
It’s okay to ask for business if you’ve been delivering value to your database that has a current relationship with you. We recommend that you send a direct offer message to your database every month to spike responses.
In marketing, a direct offer message is essentially saying, “I want to give you X; give me money,” or “I want to give you X; give me your contact information.” It’s a direct offer asking for a response.
When you create a message, how do you ensure that 100% of your intended audience sees that message? One of the most tried and true methods is by sending direct mail to your database. Today I’ll talk about why you should mail the most valuable contacts in your database a personal letter once a month in addition to following the core of the Vyral Marketing plan.
Before you start budgeting up $40 a day and trying to reach everyone in the city, I recommend that you start with warmest audiences first. You can do this for about $5 a day, if that, for small audiences of a couple hundred to a few thousand people in your lists. You also need to make sure that you’re frequently popping up on Facebook.
In your database, you have a range of email addresses that you touch base with twice a month using video email. However, you also want to take those videos and upload them to Facebook, and see if you can run ads to the people in your social media sphere. To do that, make sure you have a Facebook Ad account set up.
You’ll want to send a video to your database twice a month. That’s the ideal frequency for diminishing marginal returns. Think of your email as the bait to get them back to the trap, which is the blog. Write a few specific, short, and interesting subject lines that are relevant and authentic. The less formal, the better.
If I were to take you to my email inbox, you’ll see a lot of really short, personal looking correspondence. If I were to take you into my spam folder, it’s going to be filled with long headlines, all caps, and business writing. The more you can write your subject lines to be more personal, authentic, and relevant, the better. Do whatever you can to mention the area you serve, too.
As a real estate agent, you need two websites. One is focused on generating buyer leads. The other is focused on generating seller leads. Your seller website is the place homeowners go to decide if they want to interview you to sell their home. It should have everything they need to make a decision to make an appointment with you.
Here are all the things I recommend that you do in order to look and sound great on your future videos.
A script is nothing more than a plan of what you're going to say upfront so you end up frontloading the hard work. It’s a reference guide only. You will not read it word for word.
The best video topics are answers to questions that clients are asking now. Talking to clients and prospects every day is how you learn the “message of the moment.” The news, the issues, the time of year all play a factor.
Sending outbound cold email requires you to get a list of homeowners from services like Propstream. If you already have the list and you’re calling it, sending it social media updates, and more, why not just do an outbound email campaign as well?
Let’s be brutally honest here: Facebook seller leads aren’t great, and that’s because there's zero search intent; the quality of the lead is rarely ever high, but the lead volume is solid. This approach is juxtaposed with pay-per-click, which is when someone hops on Google and types in “What’s my home worth,” and gets greeted with ads at the top of their search results. The difference, of course, is that the seller is actively searching for information you can provide.