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How Dan Beer Sold 303 Homes in Hyper-Competitive San Diego with Database-Driven Marketing

By Frank Klesitz in Client Interviews, Real Estate Agent on Jun 2, 2019

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I interviewed Vyral Client Dan Beer, a real estate agent for 14 years, who sold 303 homes in San Diego last year earning $4.5+ million GCI. It’s a great interview.

I got it entirely transcribed for you. It cost $60 on Rev.com.

This way if you’re at the doctor’s office, waiting for an Uber - or what have you - you can scan through the material faster than watching the video.

I’ll get right to the point. Here’s the #1 take away I’m testing for Vyral Marketing clients right now.

Dan said to take your entire database, upload it to Survey Monkey, and send out a survey like the one below asking one question: “Do you plan to buy or sell a home in the next 12 months?"

SurveyMonkey Example for Real Estate Agents to Generate Leads From Their DatabaseIt’s so stupidly simple. And brilliant.

  • The email comes from you via Survey Monkey
  • It looks different than any other broadcast email message
  • It’s positioned as a real survey
  • They don’t have to opt-in – you have their email already
  • We can easily scale this for you
  • It quickly tells you who may, or may not, be a lead right now

I'm working on the details to make this the next quarterly direct offer for our real estate clients to spike lead response from your database.

In addition to that juicy tip, Dan shares how to get started sending direct mail – or in his case a 12+ page newsletter - to a target farm along with open houses and community events to build your database.

He follows the core Vyral Marketing Plan to stay in touch with his database.

Enjoy the interview!

Frank Klesitz, CEO
Vyral Marketing

P.S. Our contact center is growing! We're getting a 26% contact rate calling the people who watch your videos with our Calling Assistant Upgrade for $175 a month. 1 in every 9 people we speak with want a call back about buying or selling a home. If you're not getting your "opens/clicks" called, tell me and I'll give you a 30 day free trial of our Calling Assistant upgrade so you can hear the quality of our Omaha, NE based calls and see the results.

Also, my next 6 month real estate agent recruiting course starts July 8th. I teach two semesters a year. I have room for 32 students. 75 agents and brokers have taken it over the past two years. It's an "add-on" to our core service where you meet with me on Zoom for an hour in a small group weekly. If you'd like a copy of the 200 page workbook to review the 24 lessons, I'll ship you one at cost for $40 or invite you to the restricted access PDF for free. You can learn more about it here and what clients are saying about it. It's hands-down the best (no joke - and I will defend this claim) recruiting plan with marketing in the industry. It's my life's work and I'm proud to teach it with you.

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How Ken Ravago Gets 75% of His Business from His Database with Video Marketing

By Frank Klesitz in Client Interviews, Real Estate Agent on Mar 13, 2019

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Ken Ravago

Key Takeaways

  • Ken prospects every day and he speaks with 30 people a day, or 150 people a week. Moving forward, he wants to build his database by offering a free subscription to his real estate video newsletter at the end of the call, in return for their email to send it to them.
  • Ken was pleasantly surprised this year when he started calling people and they were actually expecting his call. He attributes this to consistently staying in front of his database with helpful, educational videos.
  • He finds the Vyral open/click report very useful because it gives him the chance to connect with people that engaged with his videos. These are warm leads that are open to having a conversation with him.
  • Ken considers direct mail campaigns the perfect complement to his video marketing plan to convert more home buyers and sellers.
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How Paul Brouillette Sells 81 Homes a Year with Help of Video to His Database

By Frank Klesitz in Client Interviews, Real Estate Agent on Jan 30, 2019

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Watch all Real Estate Client Interviewspaul-2

Key Takeaways

  • Paul built his database by talking to 20-25 people a day
  • His main lead sources are FSBO, expired, past clients and networking events
  • The best video content is what's happening in the community
  • Paul sells 81 houses a year because he has mastered the art of communication, talks to people all the time and shares with them what he does
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How Jeff Cook Gets Four Deals a Day from his Database with Video

By Frank Klesitz in Client Interviews, Real Estate Agent on Jan 10, 2019

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Jeff Cook

Key Takeaways from the Interview

  • According to Jeff, the best place to begin your marketing is your database - the most important asset in your business by sending simple, educational videos to your database
  • He stays in touch with his database with  simple, educational videos, direct mail and client events 
  • He does open houses to generate buyer leads and adds them to his database
  • Jeff's team does three or four client events every year. This year they are giving away 1000 pies for Thanksgiving, which in turn helps them sell 20 or 30 homes from the relationships built through this single event
  • Jeff created a two to three post strategy using Facebook to generate additional listing leads
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How Joe Polyak Attracts Clients with Video in High-End San Francisco

By Frank Klesitz in Client Interviews, Real Estate Agent on Nov 14, 2018

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Watch all Real Estate Client InterviewsAAEAAQAAAAAAAAkgAAAAJDRiYjIwMGZhLTNkYWMtNDRkZi1hYzdiLWE4NDg2YTExNWE5Ng

Key Takeaways

  • Save time by answering client's questions you get everyday repeatedly with a video
  • Win the listing with potential clients by offering to take professional photos of their property
  • Remove the awkwardness of talking to people by sending out video emails and calling the people who clicked on your video to have a conversation on the video topic
  • Shoot videos about what is happening in your community; those are the top video topics people want to watch
  • At the end of any call or conversation ask for permission to add them to your newsletter subscription to keep them updated with educational information in the real estate market
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How Mikki Ramey Does 30 Deals a Year From Doctor Referrals with Video

By Frank Klesitz in Client Interviews, Real Estate Agent on Oct 13, 2018

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Watch all Real Estate Client InterviewsMikki Ramey

Key Points of the Interview

  • 30% of her business comes from her database.
  • She sold 100 homes last year with the average price point at $325,000 for her area.
  • Before real estate, she was a middle school teacher and a high school counselor.
  • "I've been doing Vyral for close to a year now and I had other top agents that were not in my area encourage me to get into video. They said "Mikki video is the way to go and if you're not doing videos you're not going to be a powerful force in the real estate market." I actually had a listing appointment two weeks ago and I hadn't seen those clients in years and they said: "Oh, we feel like we see you all the time, we watch your videos and we feel connected to you." So, that was really powerful to me the fact that I don't see people or hang out with them for years and they feel like we start right where we left. They feel like they are connected with me through video."
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How Darren James Sells 166 Homes a Year From His Database with Video

By Frank Klesitz in Client Interviews, Real Estate Agent on Oct 2, 2018

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Watch all Real Estate Client InterviewsScreen-Shot-2016-10-25-at-7.09.09-AM

Key Points of the Interview

  • 38% of his business comes from his database.
  • He sold 438 homes last year with the average price point at $167,000 for his area with a GCI of about $2.3 million.
  • Darren's long-term career plan is to grow other people and get them to have a life they didn’t think was possible.
  • "In real estate, everything has to do with systems and duplicating those systems and that's one of the things Vyral has done for me and in my business. You have me following a systematic plan to continuously touch my database consistently and persistently every single month and that's something a lot of other things don't do. On top of that what Vyral has done is to continually evolve the process."

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How Aaron Hendon Gets the Phone to Ring with Video Marketing

By Frank Klesitz in Client Interviews, Real Estate Agent on Aug 29, 2018

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Watch all Real Estate Client InterviewsAaron Hendon

Key Points of the Interview

  • 63% of his business comes from his database.
  • He sold 27 homes last year with the average price point at $550,000 for his area with a GCI of about $430k.
  • Aaron's long term vision is to write a book and have a speaking career; he loves to educate.
  • "I got a phone call from someone who was searching for Airbnb rentals and he came across my videos. Then he watched my other videos and then he called me. Now I'm shopping for an $800,000 condo for him to buy as an Airbnb."

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How Brad Cohen Gets Listings From His Database Without Cold Calls

By Frank Klesitz in Client Interviews, Real Estate Agent on Jul 31, 2018

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Watch all Real Estate Client InterviewsBrad Cohen

Key Points of the Interview

  • 1/3 of his business comes from his database
  • He sold 27 homes last year with the average price point of $189,000 for his area with a GCI of $107,000.
  • The long term vision for his business is slow and steady growth.
  • "I can't quantify the number of people that come up to me almost after a day the video was shot." He has people come to him out of the blue - immediate response is really powerful on his personal brand and that has been a large part to my quick success with real estate.

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How Realtor Ian Lobas Earns $450k GCI All From His Database

By Frank Klesitz in Client Interviews, Real Estate Agent on Jun 26, 2018

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Watch all Real Estate Client InterviewsIan Lobas

Key Points of the Interview

  • 90% of his business comes from his database
  • He sold 65 homes last year with the average price point of $412,000 for his area with a GCI of $450,000, but he typically deals with $600k - $1,000,000 homes.
  • He focuses heavily on his sphere in his database for marketing and social media. He targets just his sphere with ads on Facebook with Vyral videos and open houses.
  • He knows he's staying completely top of mind because he consistently gets people walking up to him that he hasn't spoken to in 6 months to a year saying how they love his videos.

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How Joy Daniels Went On 2 Listing Appointments in Two Hours

By Frank Klesitz in Client Interviews, Real Estate Agent on Jun 12, 2018

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Watch all Real Estate Client InterviewsJoyDaniels

Key Points of the Interview

  • Joy Daniels and her marketing person Janice in Central PA did 566 units in 2017 for $125 million in volume.
  • Joy needed more listing appointments, so she decided to scale by holding seller seminars.
  • She effectively delivered a listing presentation in two hours to 29 homeowners.

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How Realtor Jose Morales Earns 6-8x ROI From His Database

By Frank Klesitz in Client Interviews, Real Estate Agent on May 23, 2018

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Watch all Real Estate Client InterviewsJose Morales Success Story

You'll learn how California real estate agent Jose Morales earns $40,000 - $50,000 in commission a year from his database with video.

Key Points of the Interview

  • He received about 40 - 50 transactions from his database last year.
  • He sold 109 homes last year with the average price point of $520,000 with a GCI of $1.35 million
  • He knows he just has to get 1 transaction completed to pay for 1 year or even 2 years of Vyral Marketing.
  • He has about 5,500 people in his database consisting of business owners, past clients, buyers, sellers, friends, family, attorneys, and accountants. On his closer database he has about 536 people.

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Official Video Marketing Plan

New to Vyral Marketing? Start here.
 Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 

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