James Goodman, a real estate team leader out of Phoenix, has made a strategic shift from running a buyer-heavy team to focusing more on listings—a move that's critical with the compression of commissions.
To make this transition, he’s running home-selling workshops designed to secure listings and leveraging Vyral Marketing to deliver consistent, engaging video content to position him as the go-to expert in his community.
With his focus now on listings, James is ramping up agent recruitment too. He’s launching a second Vyral account specifically for attracting and onboarding talent.
This shift from buyers to listings is helping James grow his business and thrive in a challenging market. Thank you, James, for being a client!