Beginner Client Journey - Ulises Vera (Chula Vista, CA) | Real Estate Agent
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FRANK’S NOTES: Great progress this week! Ulises’s video blog at Vyral Marketing launched and I suggested a branding update to the “Chula Vista Real Estate Journal” since his content is about how to make better real estate decisions and connect the residents in Chula Vista. Ulises also found two opportunities by overcoming the awkwardness of calling his past clients and sphere! He also said the conversations were “so much more enjoyable” and how he wants to do business going forward, rather than knocking on the doors of strangers to ask if they want to sell their home. We still don’t have the full contact information in a spreadsheet of his past clients and sphere, but he’s close and his assistant can work on putting the final details together. He’s also been spending time at night working “on” his business, not “in” it which has been very hard since the immediate result isn’t there when you’re building something. I talk about the marshmallow study of delayed gratification. Ulises also made progress on getting the details necessary for his first event. It’s going to cost him about $500 to get 1,000 flyers made (about $50) and to get an ice cream truck rented for 2-3 hours at the park. He’s going to ask 2 local businesses to chip in $250 each to cover the expense. In return, he will be able to knock on 1,000 doors in his farm in the next 60 days to invite people! He will leave a flyer behind at every door, too. He’s planning his first event in July to invite (hopefully) all 3,000 people in his farm to an ice cream afternoon at the park. Overall, Ulises is seeing the vision of leading to the marketplace with a secondary offer first that’s informational and entertaining in value to build trust, and then to follow up with those people to talk about business. All of this is about reconnecting with his neglected database and to proactively build his database of the right people in his target market so he gets the best results from his video database marketing with us.
Here is his assignment this week.
1. Print a list of all the contact information of all his past clients
2. Print a list of all the contact information of people in his sphere
3. Update the branding with his Vyral Marketing to “Chula Vista Real Estate Journal”
4. Complete the EventBrite page to register for his first July event with sponsor information
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