You'll learn the 7 reasons why you need to work your database with the marketing plan Jeff Glover put in place to go from 100 to 400 deals from his list.
Real estate clients and friends,
Vyral Client Jeff Glover is the #1 real estate agent in Michigan. In 2020, he's doubling down on working his database instead of cold calling and doing very expensive advertising (over $1 million a year!). He was "forced to" because running his business the old way just "wasn't staying profitable".
We're seeing this more and more at Vyral Marketing. We have a record number of past clients coming back after giving up on (or putting less emphasis on) buying internet leads en masse or getting strangers on the phone at scale. It's just getting too expensive and/or competitive.
This is a pretty powerful quote from Jeff....
"Three years ago my business was 'growing', but profits were shrinking. I was forced to shift from a cold calling, advertising model to a relationship-based, database approach. Now, 400+ deals a year come from our database. Profits are also going back up. If you don't do this, too, you'll go broke. I have 7 reasons why. I lost sight of what it means to be in business. Not anymore." - Jeff Glover - #1 Real Estate Agent (Michigan)
He went from less than 100 transactions a year from his database (three years ago) to over 400 this year. In the interview you'll learn how he did it. It involved a very big mindset shift to a relationship-driven business over a transaction-based business. This is not easy to do, especially with an operation as big as his with an entrenched culture around getting the next deal done fast.