You'll learn the 7 reasons why you need to work your database with the marketing plan Jeff Glover put in place to go from 100 to 400 deals from his list.

Real estate clients and friends,

Vyral Client Jeff Glover is the #1 real estate agent in Michigan. In 2020, he's doubling down on working his database instead of cold calling and doing very expensive advertising (over $1 million a year!). He was "forced to" because running his business the old way just "wasn't staying profitable".

We're seeing this more and more at Vyral Marketing. We have a record number of past clients coming back after giving up on (or putting less emphasis on) buying internet leads en masse or getting strangers on the phone at scale. It's just getting too expensive and/or competitive.

This is a pretty powerful quote from Jeff....

"Three years ago my business was 'growing', but profits were shrinking. I was forced to shift from a cold calling, advertising model to a relationship-based, database approach. Now, 400+ deals a year come from our database. Profits are also going back up. If you don't do this, too, you'll go broke. I have 7 reasons why. I lost sight of what it means to be in business. Not anymore." - Jeff Glover - #1 Real Estate Agent (Michigan)

He went from less than 100 transactions a year from his database (three years ago) to over 400 this year. In the interview you'll learn how he did it. It involved a very big mindset shift to a relationship-driven business over a transaction-based business. This is not easy to do, especially with an operation as big as his with an entrenched culture around getting the next deal done fast.

This is an update to a full article on this tactic you can read here

Real estate clients and friends,

We recommend in our Official Video Marketing Plan you send a direct offer to your database four times a year to spike lead generation. We implement all this for you.

I want to show you an example that worked well for Vyral Client Jeff Cook in Charleston, SC. He runs the #10 real estate team in the USA and has been a great Vyral client for years. Thank you Jeff!

A hot call to action right now (especially in markets with a lot of iBuyer activity) is to skip the hassle of showings and sell your home directly to a company or investor.

Rich Barton, the new CEO of Zillow, says instant offers are "10-20% of the market". With about 5.3 million existing home sales a year in America, that's a big slice for the instant offer market to win.

Keller Williams even got into the "we'll buy your home" business recently.

The role of the real estate agent in 2020 is now more to offer a "suite of solutions" to the homeowner's problem, even if it's not listing it traditionally.

This is an offer that "likely to sell" homeowners want to respond to....and then you can help them.

Our next real estate recruiting add-on implementation project starts January 6, 2020.

Email me frank@getvyral.com and I’ll send you the updated 200+ page workbook with 24 lessons in it to review. You’ll also speak with us to see if the course is a good fit.

Real estate clients and friends –

I’d like to encourage you to sign up for our recruiting project if you need to hire great agents.

We start January 6, 2020. It’s a live class with me every week on Zoom with a handful of top brokerages and team leaders for six months.

It’s an “add-on” to our core service to help you leverage training videos, social media case studies, Facebook ads and outbound emails to attract a steady stream of real estate agents to work for you.

Email me back at frank@getvyral.com for the latest copy of the 200+ page workbook. It's incredible. I'm very proud of it.

We’ll also ship it to you for $40 (our cost to print and FedEx it to you).

You can see examples, the syllabus and more here: www.getvyral.com/recruiting

This week in class we covered the 5 Facebook campaigns you put $50 a month into each, to reach all the agents in your MLS.

Clients and friends,

I want to give you a quick update on the results of our new calling add-on service.

https://www.getvyral.com/calling

We’ve been calling the people who click the links in your videos since April.

• We made 10,442 attempts
• We spoke to 2,515 people
• We found 126 people who want to buy or sell in a year (nurtures)
• We found 178 people who want a call back now to buy or sell

That means…

We speak to 24% of the people we call and every 14 or so people we speak to want a call back to buy or sell a home right now.

These are great numbers.

The cost of the calling add-on is only $175 a month. It’s the best ROI in the business, hands down.

We give this to you free for 30 days. That way you know if it’s worth paying to call the people who watch your videos and click your “call to action” links in your emails. For most of you, it’s worth it.

Here’s what the calls sound like (listen to Scott make the calls live):

If you’re interested in getting your database called, let us know.

Clients and friends,

I wrote you a while back that I went to Dan Kennedy’s Mailbox Millions 2.0 in Cleveland. I received deep insight to understand the nuances of direct mail and how to get people to read and respond. I've packaged this all up for you, tested it, and ready to implement it.

I’m excited to announce we’ve upgraded our monthly direct mail service.

Instead of a monthly postcard, we will now create a one-page newsletter for you.

Here’s what it looks like for our client Ashley Carter:

This is an example of a newsletter my wife Katy sends to her database monthly:

Clients and friends,

I want to share a live webinar I did last week with you.

We go through the process of exporting your Gmail/Outlook contacts, CRM contacts, and mobile phone address book to simple spreadsheets on your desktop.

You can watch me do it all live here.

I then share how to get missing email and phone numbers optionally appended with TowerData (emails) and Experian (phone numbers with "permissible use" under FCRA) or Accurate Append for marketing and sales purposes.

This works best if you have physical mailing addresses for most contacts in your list.

We recommend on our Official Video Marketing Plan you send a direct offer to your email list four times a year to spike lead generation.

I want to show you an example that worked well for Vyral Client Jeremy Larkin in St. George, Utah.

A hot offer right now to homeowners is to skip the showings and wholesale your home to a company. Rich Barton, the new CEO of Zillow, says "it's 10-20% of the market". With about 5.3 million existing home sales a year in America, that's a big slice for the instant offer market to win.

You, as the real estate, can “shop” all the instant Buyer companies who will buy your client’s home. This is the new value proposition to compete with them. You can sign up for a notification when OfferDepot.com of available in your market here.

You can also find investors in local meetup groups and local Google searches, too. The ones on local search are spending a lot of money and would likely love to partner with you (and pay for the privilege). Just ask them to pay your commission for finding the deal and guiding it to close.

Keller Williams even got into the "we'll buy your home" business recently. Here's what Jim Cramer says about Zillow flipping homes, too.

We put together this landing page for Jeremy. We will make the same for you.

Clients and Friends,

Would you be interested in having us call the people who watch your videos?

This is the #1 way to get more business with us in the future. You can achieve an 8x ROI.

We just started calling this week for a few people in our test group.

"My agent Andrew called and converted to an appt next month when the buyer comes into town.  This is great, lets keep it going!" - Kelly Cook, Phoenix

"Today I pulled in 17 dials, 7 contacts, and 2 leads! One is a nurture the other is hot. I will have them both transcribed for Denise tomorrow. " - Brayden Schwab, Calling Assistant

We’ll use the same database-specific calling system that works for Vyral Client Jeff Cohn who sold 600+ homes last year. He has a calling assistant talk to everyone who watches his videos. 

He has done it for the past five years with consistent results.

We just completed a webinar last week on "How to Hire a Calling Assistant to Call Your Database".

Real estate clients and friends,

I wanted to pass along two important slides I captured from Gary Keller’s presentation at their annual Keller Williams Family Reunion conference.

The message of the event was simple – build your database and take communicating with it seriously or else you risk being commoditized by discounters and disruptors.

First, you’ll see one of his many reasons why real estate agents are not profitable.

The size of your true database is measured by people you talk to (met) who have given you permission to continue communication with them.

This is in contrast to your email list that can be in the tens of thousands.

Take a look at the slide below closely. These are real ROI numbers from real estate agents.

Clients,

I’ve set aside an hour a week in my schedule to personally audit your marketing.

It will take me about 90 minutes. I’ll do it on Zoom, recorded for you, and email the results to you and your Marketing Consultant you’re working with here at Vyral Marketing.

I would like to post your results, and the recording itself, on our blog publicly.

We have a plan to do this automatically for all clients from time to time privately, too.

If you’d like to request your audit happen faster, ask your Vyral Marketing Consultant. I can do about 40 audits a year myself, while our trained supervisors will do the remainder for you.

Here is a rough outline of the checklist I will follow when I review it all. 

It’s just about everything we teach here at Vyral Marketing according to our core marketing service to help you get more sales from your database.

Check it out:

You are now able to ask your lender, with minimal risk, to participate in your videos with you. We have all the documentation, compliance guidance, and more to get it done.

All this work is included in your fee.

There’s not much you have to do.

In short, you’ll record a 5 minute Zoom interview with your lender on “What You Must Know Before You Get a Mortgage” and include the interview in your videos.

We will facilitate the Zoom interview with you and your lender.

The interview is then included with all the promotion we already do for you.

You’ll also ask your lender to join you on one strategy call a month with us.

Your lender will pay us about 1/2 of your fee, and we’ll cut your fee by about 1/2.

There are many details of this arrangement you must know to prevent yourself from getting tangled up in a CFPB investigation.

Watch the video above and I’ll share with you what our attorney advised us on so you can accept lender sponsor money with confidence.