You're Invited to 2 Events Coming Up

Clients and friends,

I have a couple of events coming up I'd love for you to attend...

Vyral Marketing Classroom Invite

Clients and friends,

A reminder we start the Spring/Summer 2021 semester of our weekly marketing classroom Monday, January 11th. 

Sign up to attend live for free.

You'll see the email and landing page that generated 15 cash offer requests for our client Haro Setian in Greenville this month.

Send this email example to your list to get seller leads

How to get more agent referral business

You'll learn how Vyral Client Jennie Wolek earned $481,000 GCI directly from agent referrals in her Tulsa market this year.

Request free access to the 200+ page recruiting workbook

Get an email list of active agents (how to below) and send it out cold, one-by-one with automation to set recruiting appointments.

Real estate clients and friends,

Happy Monday!

I wrote you earlier to offer you a free copy of our updated 200+ page recruiting workbook. Hopefully, John in my office got around to sharing the Google Document with you if you requested it.

You can still get a free copy here. <=== This is really good.

Our group to implement what’s in the workbook starts in January.

If you’re not interested in recruiting, just skip over this post. I’ll get back to sharing how to get listings from your database with video after the start of the year.

Free 200+ Page Agent Recruiting Workbook

You’ll see the 24-lesson curriculum in our 6-Month Agent Recruiting Implementation Project that starts January 2021.

Get the updated December 2020 workbook for free

Clients and friends,

They specifically wanted to zero-cost their Vyral Marketing so they didn't have to worry about the fixed expense on variable commission income. 

I think we can all relate to that stress.

The initial goal was to raise just $550 a month from one local business.

You would include them in a few of your videos, provide a gift certificate to their business at closings, put an ad for them on your video blog, in your emails, and more.

Ideally, we wanted a local financial advisor who needs to get in front of affluent down-sizers cashing out equity for their approaching retirement.

This is a very big and profitable target market for the financial advisor industry.

Clients and friends,

I want to give you an update on our free marketing training at Vyral Marketing.

Here’s the full 6-month syllabus and where you can sign up:

www.getvyral.com/classroom

At this point in the free training since January, you’ve accomplished the following:

• Your database is clean, de-duplicated in one spot.
• It’s appended with missing phone numbers and emails.
• You’ve sent out a reconnect message to spike response.
• You have your team member’s database in your list, too.
• You’ve picked the best video topics people want.
• They look and sound great when you shoot them.
• They are optimized on YouTube to get found.
• They are on your video blog optimized for lead-gen.
• You have 2 Q&A videos going out by email a month.
• They are properly promoted and advertised on social media.
• You have a personal letter mailed monthly to your A+ contacts.
• You’ve hosted your first seller-workshop as a webinar (popular now).
• You have a monthly lead-generation message emailed out.

We do all this for you at Vyral Marketing with our marketing plan.

I wanted to open the training we give our clients and our employees so you can see exactly how it’s done.

Friends and subscribers –

I'm going to cover in class live this Monday, May 11th @ 12pm PST / 3pm EST “How to Mail a Monthly Letter to Your Database".

You can register here for class.

You’ll be lucky to reach 30% of your database by email (I’ll show you the typical email open rate numbers).

You need to reach the rest of your database by Facebook®, phone calls – and my personal favorite – physical mail!

Download the worksheet to complement class here (PDF).

I’ve been very fortunate to be trained by the best in direct mail.

We’re going to wrap up Module #4 on Monday, the 36-touch system to get the most from your database, which is:

• 2 videos a month by email
• Promoted on social media
• Monthly personal letter
• Call the people who watch your videos

Clients and friends,

I’ve been speaking with our clients all week to stay on top of what's going on in the industry.

Here's what clients are doing to make a living - safely - with the growing pandemic. 

1. Remind people real estate is still selling

Clients are posting on their Facebook business page daily with how many homes came on the market, how many went pending, and how many sold. You want to remind people real estate is still moving. We can put these stats in your emails to your database. This is the #1 thing people need to hear to reassure their house will sell, or their offer will get considered, if they want to buy.

2. Real estate can be bought or sold safely

Let everyone know you can meet by video conference, show homes virtually, put hand-washing stations outside of the home for showings, and more. People still need to move. Remind people now (just like Uber Eats lets you know they can leave the food at the door) it’s possible to sell real estate with minimal human contact (6 feet apart). Explain exactly how you’ll do that; get on video and communicate from your webcam as much as you can. If the late night show hosts are doing it, you can too. We’ll help you.

3. You provide free guidance about buying or selling

Let people know you’re there to talk about buying or selling real estate. Tell stories in your communications about questions people are asking with your answers. Hot questions right now are, “Will home prices drop?” and “What if I can’t pay my rent or mortgage?”. You can read my last post about how to pick the best topics for your videos (or any message you want to send to your list).

Real estate clients,

A real estate client asked me to write an email to send to her database addressing Coronavirus.

I thought I would share it with you. You can send it out, too. 

Customize it as you see fit. Here you go...

FROM: Your Name
SUBJECT: I’m here to help

Clients and friends,

I just want you to know I’m here to help…

My phone number is xxx-xxx-xxxx.