"Last year, we sold around 150 homes. That means we served or worked with 150 families to buy or sell real estate, over $50 million in real estate. I now have a brand in my community. In our business, our database is gold. It is the gold mine, literally envisioning goldmine. I wouldn't buy leads. I wouldn't sign up for Google Ads or Zillow. I would put everyone you know in a database and call them...[while earning] credibility with them by being consistent and by communicating value."
SUMMARY: Jeremy needed a way to get people to call him to buy or sell a home. He didn't get excited about cold calling and didn't have the money to spend on direct mail or internet leads. Rather, he decided to reconnect with his contacts in his current "sphere" of friends and connections around St. George, UT where he lives. He's now a local celebrity in his community and sold 150 homes last year with the help of video marketing to get his name out there.
My business started in 2005 when I started selling homes. I was what we'll call a solo real estate agent. I was selling distressed or foreclosed properties for banks, Fannie Mae and Freddie Mac. I remember one day we hit the wall with one of these big clients of ours who had given us a hundred something deals a year and they were no longer a client. The water shutoff.
I didn't know what I was going to do. I really had to retrench and I found that I had a huge database of what we call “Mets” in real estate, people I knew and knew me, right? People I liked. I guess most of them liked me. I went back and said, "Maybe these guys at Vyral have something?" What I didn't realize is that they were going to create my entire video blog, assist me in shooting the videos, format them, edit them, help make them look great with text on the screen, put an intro and outro on them, load them up to YouTube, load them up to my video blog, write an article - basically a “transcript-ish” of every single video - and then and only then, send it out to my database.