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Watch Jeremy's Story

By Frank Klesitz in Client Story on Jul 4, 2020

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Jeremy Larkin Story

"Last year, we sold around 150 homes. That means we served or worked with 150 families to buy or sell real estate, over $50 million in real estate. I now have a brand in my community. In our business, our database is gold. It is the gold mine, literally envisioning goldmine. I wouldn't buy leads. I wouldn't sign up for Google Ads or Zillow. I would put everyone you know in a database and call them...[while earning] credibility with them by being consistent and by communicating value."

SUMMARY: Jeremy needed a way to get people to call him to buy or sell a home. He didn't get excited about cold calling and didn't have the money to spend on direct mail or internet leads. Rather, he decided to reconnect with his contacts in his current "sphere" of friends and connections around St. George, UT where he lives. He's now a local celebrity in his community and sold 150 homes last year with the help of video marketing to get his name out there.

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[TRANSCRIPT]

My business started in 2005 when I started selling homes. I was what we'll call a solo real estate agent. I was selling distressed or foreclosed properties for banks, Fannie Mae and Freddie Mac. I remember one day we hit the wall with one of these big clients of ours who had given us a hundred something deals a year and they were no longer a client. The water shutoff.

I didn't know what I was going to do. I really had to retrench and I found that I had a huge database of what we call “Mets” in real estate, people I knew and knew me, right? People I liked. I guess most of them liked me. I went back and said, "Maybe these guys at Vyral have something?" What I didn't realize is that they were going to create my entire video blog, assist me in shooting the videos, format them, edit them, help make them look great with text on the screen, put an intro and outro on them, load them up to YouTube, load them up to my video blog, write an article - basically a “transcript-ish” of every single video - and then and only then, send it out to my database.

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Watch Spring's Story

By Frank Klesitz in Client Story on Jun 12, 2020

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Vyral Marketing Story - Spring Bengtzen

"We'll do $100 million this year in volume and my brokerage is up to 50 agents. I only launched two months ago. I'm very confident I will go to a hundred agents this year. I don't know if my business would be where it's at today without them."

Summary: Spring came to us thinking about getting out of the business with the challenges of growing a team. We put a marketing plan in place to help her stay in better touch to get more clients, along with a plan to recruit real estate agents to her team. She has since grown her business 10x, opened her own brokerage with now 50 agents, and will sell $100 million of real estate.

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[Full Transcript]

I don't know if my business would be where it's at today without them.

I would say the biggest obstacle that I've had in my career was the messy middle. What I mean by the messy middle is I think any of us that are building teams, we've been there, that you could take out all the expense, all the structure, everything for a certain level of production, and then you get there and your own production is going down because you're mentoring and feeding all these agents, but the income isn't there.

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How Robert Mack Sold Over $30 Million Worth Of Real Estate With Video Marketing

By Frank Klesitz in Client Story on May 29, 2020

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Key Takeaways

  • Robert Mack has been selling Real Estate in a very competitive and high-end, Irvine, California market for over 14 years.
  • Six years ago he realized that to operate his business at a higher level he needed to hire the right people and that combined with partnering with Vyral, helped skyrocket his business. 
  • Currently, Roberts team sells 40-50 homes a year that translates into $25M-$30M in sales volume.
  • Leveraging Video Marketing has become a pillar in his business that has will help him for years to come, especially since COVID-19 has hindered business for almost all. 
  • Robert's business marketing plan includes: 2 videos a month, social media outreach, calling, client events, and direct mail.
  • His strategy of putting together a custom-made analysis for clients quarterly is a huge value add that separates his business from their competition.

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How David Rosen Sold Over $10 Million Worth Of Real Estate With Video Marketing

By Frank Klesitz in Client Story on Feb 20, 2020

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Key Takeaways

  • David has sold over 1,000 homes in his career. In 2019 alone, he sold over 51 homes with an average price point of $1.5 million with the help of video marketing.
  • When it comes to filming your videos, David says you have to be consistent and simply do the work. Checking your "opens" and calling people will provide you with the opportunities you want..
  • With over 7,000 people in his database, over 80% of his business comes from it.
  • People are looking for authenticity, vulnerability, and moments of connection. Don’t try to be someone you are not. You have to be cutting edge with your value proposition not just your technology
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How Mortgage Professional Scott Griffin Doubled His Business With Video Marketing

By Frank Klesitz in Client Story on Jan 31, 2020

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Key Takeaways

  • There are only a couple mortgage lenders nationwide utilizing video content and marketing and Scott is one of the few producing great results.
  • Currently, Scott is doing a 7-part video series to educate his viewers. This is powerfully different and also thanks to Vyral Marketing. Edu-marketing is what he calls it - education marketing
  • Scott is now number one in the Google search results for competitive search terms as a result of the Vyral Marketing video content plan
  • Ending the year of 2018, Scott shares incredible results of revenue increases as a result of the marketing he does with Vyral.
  • He hired us to stay in touch with everyone he knows and to help him stay consistent with the plan.
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How Kevin Stopped Buying Leads And Now Works His Database Only

By Frank Klesitz in Client Story on Dec 18, 2019

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Key Takeaways

    • Kevin is a client of ours in Phoenix who has been selling homes since 2009. Phoenix is “ground zero” for real estate disruption. He ran a team with 5 agents and “a lot of expenses” and decided it wasn’t worth it.

    • He scaled back and shifted his strategy to earn all his business from his database and relationships. He will sell 30 homes this year and has a lot more time to spend with his 3 small children.

    • Kevin does not buy any leads, pays zero dollars to Zillow, hasn’t made a single cold call, and most of his business “comes from people calling him”. This has allowed him to put his real estate business on “auto-pilot” while he can focus on his true passion - real estate investing.

    • In fact, with this database focused strategy – and even in the face of all the disruption in his market – his average commission rate has “increased this year”.

    • He hired us to stay in touch with everyone he knows and to help him stay consistent with the plan.

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How To Ease The Pain of Prospecting By Publishing Helpful Videos To Your Database

By Frank Klesitz in Client Story on Nov 25, 2019

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Key Takeaways

  • Bob sold over 350 homes last year with a GCI of $1.8 million from using video to stay in touch with his database where over 30% of his business came from.

  • He has made strategic hires in the Philippines to help structure and maintain his database so that he can focus on listings and working with buyers.

  • Bob uses a drip campaign of video emails every two weeks to his database to stay top of mind for future sales.

  • He has made shooting video part of his day so that he physically doesn’t have to carve out time. He has integrated this type of marketing to fit seamlessly with his schedule.

  • Bob compiles a house list of contacts into one spot so that he can send great communication in a 1-to-many form instead of 1-to-1.

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How Kari Cross Sells 30 Homes a Year As a Solo Agent From Her Database

By Frank Klesitz in Client Story on Sep 19, 2019

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Key Takeaways

  • Kari built her business on video marketing, social media, and expired leads which generated over 80% of her income last year.

  • Kari sells 30-35 homes a year with an average price point of $650,000 because she has mastered the art of staying in front of her audience.

  • As her business continues to grow, she plans to keep her team small and bring in a buyer's agents so that she can focus primarily on money-making opportunities.

  • She is very active in the community and runs a community Instagram account that has increased her reach to a new audience.

  • With over 2,000 people in her database, Kari continues to nurture anyone and everyone she can to ensure the most benefit. 

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How Dan Beer Sold 303 Homes in Hyper-Competitive San Diego with Database-Driven Marketing

By Frank Klesitz in Client Story on Jun 2, 2019

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I interviewed Vyral Client Dan Beer, a real estate agent for 14 years, who sold 303 homes in San Diego last year earning $4.5+ million GCI. It’s a great interview.

I got it entirely transcribed for you. It cost $60 on Rev.com.

This way if you’re at the doctor’s office, waiting for an Uber - or what have you - you can scan through the material faster than watching the video.

I’ll get right to the point. Here’s the #1 take away I’m testing for Vyral Marketing clients right now.

Dan said to take your entire database, upload it to Survey Monkey, and send out a survey like the one below asking one question: “Do you plan to buy or sell a home in the next 12 months?"

SurveyMonkey Example for Real Estate Agents to Generate Leads From Their DatabaseIt’s so stupidly simple. And brilliant.

  • The email comes from you via Survey Monkey
  • It looks different than any other broadcast email message
  • It’s positioned as a real survey
  • They don’t have to opt-in – you have their email already
  • We can easily scale this for you
  • It quickly tells you who may, or may not, be a lead right now

I'm working on the details to make this the next quarterly direct offer for our real estate clients to spike lead response from your database.

In addition to that juicy tip, Dan shares how to get started sending direct mail – or in his case a 12+ page newsletter - to a target farm along with open houses and community events to build your database.

He follows the core Vyral Marketing Plan to stay in touch with his database.

Enjoy the interview!

Frank Klesitz, CEO
Vyral Marketing

P.S. Our contact center is growing! We're getting a 26% contact rate calling the people who watch your videos with our Calling Assistant Upgrade for $175 a month. 1 in every 9 people we speak with want a call back about buying or selling a home. If you're not getting your "opens/clicks" called, tell me and I'll give you a 30 day free trial of our Calling Assistant upgrade so you can hear the quality of our Omaha, NE based calls and see the results.

Also, my next 6 month real estate agent recruiting course starts July 8th. I teach two semesters a year. I have room for 32 students. 75 agents and brokers have taken it over the past two years. It's an "add-on" to our core service where you meet with me on Zoom for an hour in a small group weekly. If you'd like a copy of the 200 page workbook to review the 24 lessons, I'll ship you one at cost for $40 or invite you to the restricted access PDF for free. You can learn more about it here and what clients are saying about it. It's hands-down the best (no joke - and I will defend this claim) recruiting plan with marketing in the industry. It's my life's work and I'm proud to teach it with you.

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How Ken Ravago Gets 75% of His Business from His Database with Video Marketing

By Frank Klesitz in Client Story on Mar 13, 2019

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Ken Ravago

Key Takeaways

  • Ken prospects every day and he speaks with 30 people a day, or 150 people a week. Moving forward, he wants to build his database by offering a free subscription to his real estate video newsletter at the end of the call, in return for their email to send it to them.
  • Ken was pleasantly surprised this year when he started calling people and they were actually expecting his call. He attributes this to consistently staying in front of his database with helpful, educational videos.
  • He finds the Vyral open/click report very useful because it gives him the chance to connect with people that engaged with his videos. These are warm leads that are open to having a conversation with him.
  • Ken considers direct mail campaigns the perfect complement to his video marketing plan to convert more home buyers and sellers.
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How Paul Brouillette Sells 81 Homes a Year with Help of Video to His Database

By Frank Klesitz in Client Story on Jan 30, 2019

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Watch all Real Estate Client Interviewspaul-2

Key Takeaways

  • Paul built his database by talking to 20-25 people a day
  • His main lead sources are FSBO, expired, past clients and networking events
  • The best video content is what's happening in the community
  • Paul sells 81 houses a year because he has mastered the art of communication, talks to people all the time and shares with them what he does
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How Jeff Cook Gets Four Deals a Day from his Database with Video

By Frank Klesitz in Client Story on Jan 10, 2019

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JeffCookWebinar

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Jeff Cook

Key Takeaways from the Interview

  • According to Jeff, the best place to begin your marketing is your database - the most important asset in your business by sending simple, educational videos to your database
  • He stays in touch with his database with  simple, educational videos, direct mail and client events 
  • He does open houses to generate buyer leads and adds them to his database
  • Jeff's team does three or four client events every year. This year they are giving away 1000 pies for Thanksgiving, which in turn helps them sell 20 or 30 homes from the relationships built through this single event
  • Jeff created a two to three post strategy using Facebook to generate additional listing leads
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Official Video Marketing Plan

New to Vyral Marketing? Start here.
 Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 

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