JP Fluellen from Cheyenne, Wyoming has been utilizing Vyral’s services to stay in front of his database, to stand apart from the competition, and to recruit new members to his team. He is a real believer in the phrase “consistency over time breeds results,” and that has rang true for him. With his podcast and video blog, he’s established a huge amount of credibility in his market, and has really systematized his marketing efforts with Vyral’s help. His goal is to help 1 out of every 3 people in Cheyenne who want to purchase a home (to establish 33% market share) and he is well on his way to that goal.
Rick Murray & Lisa Axios have been partners in real estate ever since 2015. They make quite a team, as they are engaged with 7 children between the two of them!
After years of successful business, they started seeing their sales plateau around 50 homes sold per year. They decided they needed to do something different, and Vyral and video marketing seemed like the next natural step to take.
They’ve seen incredible success from their videos, with many clients calling them up due to the authority they’ve established through their online presence. They are quickly getting better and better at video, and are excited to grow their team to other states as time goes on.
Last week I spoke to Hank Saye, a fairly new Vyral client from Raleigh, NC. He’s a solo agent (just hired an executive assistant) with 1,713 contacts in his email database. He sells about 2 homes a month, and is ready to pick up the pace in 2021 after a hard year in 2020, personally. Hank shares what he’s doing to get the most from his database with video, social media, and more (while slowly lessening his reliance on internet leads). Learn how Hank is implementing our marketing plan to sell more homes in a limited inventory market, profitably. (Frank's audio is fixed a few minutes in, he was on the wrong microphone!)
This month I spoke with Mark Ramey, a client of ours from Orlando, Florida. He sold 80 homes last year with 4,175 permission-based emails he put on this video marketing plan: www.getvyral.com/plan. From this, he earned $678,797 GCI in 2020 with one buyer’s agent and two support staff to help him. 48% came from this email database and the rest from working expired listings, probates, and agent referrals.
In this interview, hosted by Frank Klesitz (our CEO) and Matt Wagner with RATE, Misty discusses how she got to where she is now. From her years in Washington, D.C. to her move to Des Moines, she goes in depth on how she went from selling 125 homes a year to now doing $3 a year in commissions.
Monte took our 6 month recruiting course (www.getvyral.com/recruiting) and since graduating a year ago, he has fully implemented the material - and is reaping the rewards. We sat down to talk about what it takes to recruit real estate agents to your team or brokerage using 100% inbound techniques (cold email, Facebook ads, job boards, referrals, etc) without any cold calls (he prefers to say attracting, not chasing).
Vyral Client Joshua Holt has been fully utilizing the Vyral Marketing Plan. Josh sends out two videos a month to his database, a monthly direct offer email, and sends out direct mail to his top contacts. Hear his story of how he's growing his business after just four years in real estate.
1:13 What was the problem you were facing before hiring Vyral?
4:54 What’s the process like working with us and the team?
15:38 How would you sum up your experience with Vyral?
“Frank, By the way in the last 6 months. 31 is the Vyral sub-lead source for closed in SISU. We weren’t this organized to start and it will be interesting to see a full 12 months. One thing I failed to mention today as I think Vyral is a unique way to create and affordable way to create listing leads. We are seeing more success for listings than buyer leads which is extremely rare as you know!
Just getting warmed up! “ – Rachael Richards
0:26 Why did Rachael decide to hire Vyral Marketing?
1:32 Rachael explains her background with dedicated cold-calling and door-knocking
3:10 The point where Rachael realized she had to get serious about working her database
5:55 Why Rachael wanted to shift her team to be self-reliant on leads
7:00 Aside from Vyral, what else is Rachael doing to self-generate leads?
8:12 How does Rachael track her leads from Vyral?
12:21 How is Rachael adding emails into her database?
15:52 Rachael talks about calling investors when lease terms are expiring
18:32 What scripting does Rachael use to get email addresses?
20:03 What advice does Rachael have for shooting videos?
21:34 Rachael talks about her plans to start recruiting more agents
24:37 Rachael shares a small success story
25:32 Frank and Rachael discuss bringing in vendor money
Dave Friedman started in real estate generating buyer leads on his website. After working 14-hour days following up by phone and going on appointments, he ran out of time to call everyone.
“I didn’t have any system to stay in touch other than smiling and dialing,” he says. “I didn’t want to send junk to my database either.”
He hired us to get him on video. We did all the work to send helpful videos to his database by email, social media, and even direct mail.
Here’s Dave’s live video blog: https://davefriedmantv.com/
“I can directly track an additional 60 deals within 12 months of hiring Vyral – I didn’t spend money on anything else at the time,” he told us.
At an average commission of $10,000 in Charleston, that’s a big pay boost. “It was a 70x ROI – by far the best investment I’ve made… and I continue to make.”
Great work Dave!
The only lead source that I put into place was Vyral Marketing. It was simply keeping in touch with my database, and I added another 60 deals the next year to the business. Before I started working with Vyral Marketing, I was selling about 60 homes a year, my second year in the business. It was all pay-per-click lead generation, buyer leads, and just grinding out on the phone nonstop. I had zero systems in place to nurture those leads and keep in touch with them with any kind of automated technology or any kind of marketing schedule. The problem that Vyral solved is that I had a massive database of people that were sitting there and buying and selling with other realtors and not myself.
I simply took the scripts that they gave me, the market updates and the topics, and sat in front of a camera, that was my cell phone, and recorded those videos. It didn't take very much time at all. Sometimes when I found time between showings and between appointments, I would just pull my phone out of my pocket, hold it in front of my face walking down the sidewalk and shoot a three-minute video, and go ahead and upload it and shoot it to Vyral. They really simplified the process and made it seem like it wasn't as complicated as I thought it was and made sure that they held me accountable to doing that. Well, I saw immediate results over the next 12 months. The only lead source that I put into place was Vyral Marketing. It was simply keeping in touch with my database, and I added another 60 deals the next year to the business
Where my life is now is incredibly different, selling over 400 homes a year for over $4 million in revenue. I go into the office very infrequently, when I want to. It also affords me to live a life by design. Recently, I received my pilot's license and focused on that for nine months. Earlier this year, my wife and I, Haley, went on a month-long vacation and went to Galapagos and Patagonia and came back. My business had not skipped a beat.
If you're thinking about starting with Vyral Marketing, I suggest that right now is the time. And if you haven't done it yet, you're definitely missing out on a lot of business that you could be earning from your database and just simply having people call you. It's a very simple process. It doesn't matter how busy you are. It'll definitely give you a lot more freedoms in your life. Between the networking connections and all the other business strategies that I've learned through Vyral Marketing, I definitely wouldn't be here today without them.
SUMMARY: Mark Callender joined Vyral back in 2016 and his business saw the most successful two years it had ever had. Mark went from a GCI of $186,700 to $309,500 in 2017. Mark decided to quit Vyral because he couldn't directly track his business. The next year, his GCI went back down to the levels it was at in 2016. The only thing he had taken out of the equation was Vyral. Now, he's back as a client and doubling down on staying in front of his database.
Summary: The McPherson Sisters are a small team in Minneapolis, MN. Over their eight years of selling real estate, almost 100% of their business has come from their database which stays around 350 people. The Sisters work their database hard and utilize video marketing to stay in touch along with direct mail and a network of referral partners.
Welcome. My name is Frank Klesitz, CEO of Vyral Marketing. Thank you for being here. I have an exciting client interview for you today. We have two of our clients here, Meaghan and Jennifer, the McPherson sisters up in Minneapolis. They sold 47 homes last year at a $500,000 price point. They're following the Vyral Marketing plan. That's up on our website. If you're interested in working with us. These two are following it pretty much to a T, if not better. Let me read you just a little bit of an intro about these two. So they're a sister team of Minneapolis. Their mom just started working with them. Through their eight years they’ve closed about 300 homes. Last year they did 46 transactions for $22 million.
They're at about a $500,000 price point. In July they had 17 closings, that's a lot. Good for you guys. What we're going to talk about today is that most of their business comes from their database and how they work that and how they built that. But there's a couple of, kind of cool things I want to share. One of the things in the Vyral Marketing plan that we teach you here is, you know, yeah, you want to touch people digitally, but also use direct mail. It's really been kind of pulling teeth to get our clients to send out a little personal letter and you guys have been doing that, but you taking it farther where it's not just a personal letter. You also send out a postcard, an evidence of success, a testimonial too. So I wanna hear more about that. The other thing that at Vyral, we really want to encourage our clients to do is to work with other business owners, like who are kind of the big influencers that can kind of promote you to their list as well. You guys do a good job with that. You have a term you call those individuals. Could you share that with me?