We build you a personalized video blog as a client. This is designed to complement your current website. You’ll want to send this to every prospect before meeting them, make sure it shows up when people Google your personal name or company name, and drive all your traffic here (social media posts, emails, etc). The goal is to clearly communicate the problem you solve, showcase your expertise, provide social proof of results, and get the visitor to take action with you. You’ll put a “Video Blog” link on your current website that links to ours. Here’s the checklist we use to make sure you have an effective video blog.

We recommend you spend $1 a day ($30 a month) retargeting your videos on Facebook and Instagram to the people who visit your website, in your email database, and who interact with your FB/IG page. For many of you, this is plenty of money to reach your warmest audiences 4-6x times a month (frequency). If your frequency is lower over 30 days, increase your budget accordingly. This is the checklist we use to retarget client videos on Facebook/Instagram which stops after 30 days. We check your ads monthly on your strategy call, turn them back on, or decide to increase the budget. The way you know retargeting works is people see they see your ads and ideally recognize you when you call them. We run two ads – one is a video ad to it's respective blog post and the other is an offer to generate leads to a web form.

Are you looking to export your email list for marketing? Here's a client training video to make sure we have all your email addresses from your Gmail, Outlook, mobile phone, and more exported and in your email marketing program and your Facebook custom audiences to maximize your reach. 👊

Chapters / Key Points:

🔸 0:00-0:45 - Intro

🔸 0:45-2:10 - Export contacts from Gmail

🔸 2:10-3:00 - Export contacts from your CRM

🔸 3:00-4:25 - Zapier integration

🔸 4:25-5:28 - Export contacts from your phone

🔸 5:45-6:45 - How we scrub your email list

You'll learn how to record a marketing video at your desk, webcam, or on your mobile phone to generate business. You'll learn how to pick a video topic, how to write/structure the script, the best video equipment to use, and tips for shooting a good video. This is what we do with you as a client. If you're a business professional and you want to use video to bring in new business (specifically by promoting the video to your existing database of customers, past clients, and lead nurtures), this is how to do it right up to the point of diminishing returns on your time and energy.

Here's the YouTube video optimization checklist we complete for clients. If you're wondering why your YouTube videos are not getting more views, we start here. This is how we audit the proper topic selection, editing, and optimization for your YouTube video to get found and suggested. The key to getting found on YouTube for SEO is building your video around a search phrase your ideal prospects are typing into YouTube and letting YouTube know to suggest it in the algorithm.

Example YouTube Video Optimization (click title to see on YouTube)

Example YouTube Short Optimization