On top of our normal video marketing, we also provide written lead-generation material for our clients. This email is one of our most popular lead-generation email options for real estate agents, and for good reason! This email had an open rate of 43.6% and a click-through rate of 5.4%. These are well over the average that we look for. But what leads were generated? Well, for The Seth Brothers Team, we generated 35 full submissions for this home value email! This email got 89 partial submissions for additional leads we can them. But why so many partials? We learned that over 50% of the people who were completing the form dropped off when asked the question "Is there anything else you would like to tell us about your home?" We are going to remove that from the form going forward.....this is why it's important to review your results!