Mastermind Club friends,
I wanted to write you about a profitable connection that was made from our last mastermind...
Members Adrienne and Attilio (Team Lally) are the top agents in Hawaii. They came to our meeting in November.
I was given permission to share what they implemented, including the results from their time invested in "sharping the axe" with us.
1. Adrienne sent a "Hey" text to old leads with a great response rate
Brian Burds shared a neat tip to get "unable to contact" leads to respond to you. He said "Just send a 'Hey' text to your leads". Adrienne had her 4 person ISA team text 200 "bottom of the barrel" leads in their database this super simple message. Their response rate was 37.5%! It got people engaged with them again. This can be an easy thing to get people interacting with you who have gone dark.
(Brian Burds sharing his insights this November)
2. Attilio landed a $1.3 million buyer referral from his new bank
Jay Bourgana shared all his lead generation pillars at the mastermind. His most creative pillar is holding relationships with loan officers at banks to generate buyer referrals. Most large institutions, apparently, don't have a process to pass off pre-approved buyers to real estate agents. Attilio was opening a checking account in Hawaii a week later when he asked the bank manager “Who do you send pre-approved buyers to?” That one question landed him a $1.3 million dollar buyer referral right on the spot!